Driving test Audience in Germany
Driving test has an estimated audience of 505,800 people in Germany. 30.5% are female, 69.5% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: BlaBlaCar, Traffic sign, Traffic, Driver's education, Traffic code.
The average Driving test fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include BlaBlaCar, Traffic sign, Traffic, with strongest over-indexing on BlaBlaCar (31.39× the country average). Demographically, the Driving test audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Driving test fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 40.3 |
| Estimated audience size | 505,800 |
Audience persona
The typical Driving test fan in Germany is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for BlaBlaCar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,859 | 0.7× |
| Bayern | 67,496 | 0.83× |
| Hessen | 57,702 | 1.5× |
| Baden-Württemberg | 44,607 | 0.65× |
| Brandenburg | 42,101 | 2.68× |
| Niedersachsen | 26,166 | 0.53× |
| Berlin | 24,612 | 1.09× |
| Rheinland-Pfalz | 15,728 | 0.62× |
| Schleswig-Holstein | 10,989 | 0.61× |
| Sachsen | 10,444 | 0.42× |
| Thüringen | 10,245 | 0.79× |
| Bremen | 9,280 | 2.15× |
| Sachsen-Anhalt | 9,085 | 0.69× |
| Saarland | 8,321 | 1.34× |
| Mecklenburg-Vorpommern | 7,990 | 0.83× |
| Hamburg | 6,531 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BlaBlaCar | 31.39× | Cars & Mobility |
| Traffic sign | 28.32× | Cars & Mobility |
| Traffic | 12.62× | Cars & Mobility |
| Driver's education | 14.23× | Cars & Mobility |
| Traffic code | 26.03× | Cars & Mobility |
| Driver's license | 7.14× | Cars & Mobility |
| Experiential gifts | 18.25× | Shopping |
| Party plan | 17.53× | Kids & Family |
| Driving School | 35.97× | Cars & Mobility |
| Omaha, Nebraska | 33.52× | Travel & Leisure |
| United Kingdom driving test | 27.04× | Cars & Mobility |
| Commerzbank | 2.02× | Business & Career |
| Vendée Globe | 26.44× | Sports |
| Children's party | 26.26× | Kids & Family |
| FlixBus | 2.61× | Cars & Mobility |
| Postbank | 2× | Business & Career |
| AutoScout24 | 1.62× | Cars & Mobility |
| Driving licence in the United Kingdom | 29.46× | Cars & Mobility |
| European driving licence | 11.89× | Cars & Mobility |
| Arrangement | 4.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.54 |
| Career Orientation | POWER | 1.43 |
| DIY Mentality | THRILL | 1.4 |
| Risk Appetite | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.33 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| United Kingdom | 13.2% |
| Spain | 7.3% |
See Driving test audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Driving test have in Germany?
Driving test has an estimated audience of 505,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Driving test fans?
30.5% of Driving test fans are female, 69.5% are male, with an average age of 40.3 years.
Which brands do Driving test fans like most?
Driving test fans show strongest brand affinity for BlaBlaCar (31.39×), Traffic sign (28.32×), and Traffic (12.62×) over the country average.
Where do Driving test fans live in Germany?
Driving test fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,859), Bayern (reach 67,496), and Hessen (reach 57,702). These three regions account for the largest share of the active audience.
What other brands do Driving test fans also like?
Beyond Driving test itself, the audience over-indexes on Traffic sign (28.32×), Traffic (12.62×), Driver's education (14.23×), and Traffic code (26.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Driving test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.