Driver's license Audience in Germany
Driver's license has an estimated audience of 2,763,520 people in Germany. 31.5% are female, 68.5% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Škoda Auto, Driving, Petrol engine, Electric car.
The average Driver's license fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Škoda Auto, Driving, with strongest over-indexing on AutoScout24 (1.65× the country average). Demographically, the Driver's license audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Driver's license fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 41.5 |
| Estimated audience size | 2,763,520 |
Audience persona
The typical Driver's license fan in Germany is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 723,245 | 1.2× |
| Bayern | 448,885 | 1.01× |
| Baden-Württemberg | 357,311 | 0.95× |
| Niedersachsen | 307,163 | 1.14× |
| Hessen | 189,405 | 0.9× |
| Rheinland-Pfalz | 144,785 | 1.05× |
| Berlin | 116,976 | 0.95× |
| Schleswig-Holstein | 102,115 | 1.03× |
| Brandenburg | 98,956 | 1.15× |
| Sachsen-Anhalt | 79,300 | 1.11× |
| Sachsen | 74,369 | 0.55× |
| Thüringen | 73,168 | 1.04× |
| Hamburg | 68,269 | 1.09× |
| Mecklenburg-Vorpommern | 56,775 | 1.08× |
| Saarland | 31,811 | 0.94× |
| Bremen | 19,724 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 1.65× | Cars & Mobility |
| Škoda Auto | 1.77× | Cars & Mobility |
| Driving | 2× | Cars & Mobility |
| Petrol engine | 1.95× | Cars & Mobility |
| Electric car | 1.65× | Cars & Mobility |
| Crossover (automobile) | 2.54× | Cars & Mobility |
| Engine | 1.65× | Cars & Mobility |
| Plug-in hybrid | 1.86× | Cars & Mobility |
| Driver's education | 3.93× | Cars & Mobility |
| Auto maintenance | 1.92× | Cars & Mobility |
| Carcare | 1.94× | Cars & Mobility |
| Vehicle insurance | 2.34× | Cars & Mobility |
| Mädchenflohmarkt | 3.68× | Fashion & Accessoires |
| Automotive design | 1.58× | Business & Career |
| Hatchback | 1.68× | Cars & Mobility |
| Auto mechanic | 1.52× | Cars & Mobility |
| Hyundai | 1.61× | Cars & Mobility |
| Car dealership | 1.53× | Cars & Mobility |
| Wallet | 2.72× | Fashion & Accessoires |
| Compact car | 1.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Need for Security | CONSERVATISM | 1.44 |
| Community Orientation | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| United Kingdom | 5.9% |
| Germany | 5.0% |
See Driver's license audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Driver's license have in Germany?
Driver's license has an estimated audience of 2,763,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Driver's license fans?
31.5% of Driver's license fans are female, 68.5% are male, with an average age of 41.5 years.
Which brands do Driver's license fans like most?
Driver's license fans show strongest brand affinity for AutoScout24 (1.65×), Škoda Auto (1.77×), and Driving (2×) over the country average.
Where do Driver's license fans live in Germany?
Driver's license fans in Germany are most concentrated in Nordrhein-Westfalen (reach 723,245), Bayern (reach 448,885), and Baden-Württemberg (reach 357,311). These three regions account for the largest share of the active audience.
What other brands do Driver's license fans also like?
Beyond Driver's license itself, the audience over-indexes on Škoda Auto (1.77×), Driving (2×), Petrol engine (1.95×), and Electric car (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Driver's license. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.