Rascasse Audience Intelligence

Driver's license Audience in Germany

Name: Driver's license — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Driver's license in Germany — modelled from more than twelve digital signal sources. Driver's license has an estimated audience of 2,763,520 people in Germany.

#1422among Topic in Germany #120in Cars & Mobility

The average Driver's license fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Škoda Auto, Driving, with strongest over-indexing on AutoScout24 (1.65× the country average).

Demographically, the Driver's license audience skews more male with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Driver's license fan in Germany is more male, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Driver's license profile in Germany.

Audience size

2.8M

in Germany

Gender

31.5%♀

68.5% male

Age

41.5

average years

Country rank

#2355

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Driver's license fans

31.5% are female, 68.5% are male, average age 41.5.

Fig. 02

Gender split

31.5%

Female

68.5%

Male

Demographic split for Driver's license audience in Germany
Metric	Value
Female	31.5%
Male	68.5%
Average age	41.5
Estimated audience size	2,763,520

Fig. 03

Age distribution

Age distribution of the Driver's license audience in Germany
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		21%
40-49		25%
50+		23%

Fig. 04

Worldwide distribution

5.0%

of the worldwide Driver's license audience comes from Germany.

Worldwide audience distribution share by country for Driver's license
Country	Share
United States	24.0%
United Kingdom	5.9%
Germany	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Driver's license audience in Germany is strongest.

Fig. 05

Top regions by affinity

Driver's license fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~700K	1.17×
02	Brandenburg	~100K	1.15×
03	Niedersachsen	~300K	1.13×
04	Sachsen-Anhalt	~80K	1.13×
05	Mecklenburg-Vorpommern	~60K	1.11×
06	Hamburg	~70K	1.08×
07	Thüringen	~70K	1.05×
08	Rheinland-Pfalz	~100K	1.04×
09	Schleswig-Holstein	~100K	1.04×
10	Bayern	~400K	0.98×
11	Saarland	~30K	0.98×
12	Baden-Württemberg	~400K	0.93×
13	Berlin	~100K	0.90×
14	Hessen	~200K	0.89×
15	Bremen	~20K	0.87×
16	Sachsen	~70K	0.55×

Affinity by region — Driver's license, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Driver's license audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Driver's license audience
#	Interest	Category	×
01	Driver's education	Cars & Mobility	3.93×
02	Mädchenflohmarkt	Fashion & Accessoires	3.68×
03	Wallet	Fashion & Accessoires	2.72×
04	Crossover (automobile)	Cars & Mobility	2.54×
05	Vehicle insurance	Cars & Mobility	2.34×
06	Driving	Cars & Mobility	2.00×
07	Petrol engine	Cars & Mobility	1.95×
08	Carcare	Cars & Mobility	1.94×
09	Auto maintenance	Cars & Mobility	1.92×
10	Plug-in hybrid	Cars & Mobility	1.86×
11	Škoda Auto	Cars & Mobility	1.77×
12	Compact car	Cars & Mobility	1.73×
13	Hatchback	Cars & Mobility	1.68×
14	AutoScout24	Cars & Mobility	1.65×
15	Electric car	Cars & Mobility	1.65×
16	Engine	Cars & Mobility	1.65×
17	Hyundai	Cars & Mobility	1.61×
18	Automotive design	Business & Career	1.58×
19	Car dealership	Cars & Mobility	1.53×
20	Auto mechanic	Cars & Mobility	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Driver's license audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Driver's license audience · What stands out
Trait	Cluster	Score
DIY Mentality	THRILL	1.08×
Need for Security	CONSERVATISM	1.08×
Family Orientation	CONSERVATISM	1.05×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Driver's license audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.81×
Spirituality	BALANCE	0.83×
Tradition	CONSERVATISM	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Driver's license have in Germany?

Driver's license has an estimated audience of 2,763,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Driver's license fans?

31.5% of Driver's license fans are female, 68.5% are male, with an average age of 41.5 years.

Which brands do Driver's license fans like most?

Driver's license fans show strongest brand affinity for AutoScout24 (1.65×), Škoda Auto (1.77×), and Driving (2×) over the country average.

Where do Driver's license fans live in Germany?

Driver's license fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Driver's license fans also like?

Beyond Driver's license itself, the audience over-indexes on Škoda Auto (1.77×), Driving (2×), Petrol engine (1.95×), and Electric car (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Driver's license audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Driver's license. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →