Rascasse Audience Intelligence

Vehicle insurance Audience in Germany

A data profile of the people who buy, follow and care about Vehicle insurance in Germany — modelled from more than twelve digital signal sources. Vehicle insurance has an estimated audience of 3,068,837 people in Germany.

#1268among Topic in Germany#102in Cars & Mobility

The average Vehicle insurance fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ERGO Insurance Group, AutoScout24, HUK-Coburg, with strongest over-indexing on ERGO Insurance Group (41.19× the country average).

Demographically, the Vehicle insurance audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vehicle insurance fan in Germany is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for ERGO Insurance Group.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vehicle insurance profile in Germany.

Audience size
3.1M
in Germany
Gender
27.8%♀
72.2% male
Age
39.0
average years
Country rank
#2056
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicle insurance fans

27.8% are female, 72.2% are male, average age 39.0.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Vehicle insurance audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age39.0
Estimated audience size3,068,837
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Vehicle insurance audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Vehicle insurance audience comes from Germany.

Worldwide audience distribution share by country for Vehicle insurance
CountryShare
United States33.3%
Japan5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vehicle insurance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vehicle insurance fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.45×
02Sachsen-Anhalt~90K1.16×
03Berlin~200K1.14×
04Saarland~40K1.11×
05Nordrhein-Westfalen~700K1.09×
06Mecklenburg-Vorpommern~60K1.01×
07Rheinland-Pfalz~200K1.00×
08Niedersachsen~300K0.96×
09Sachsen~100K0.95×
10Bayern~500K0.94×
11Schleswig-Holstein~100K0.94×
12Baden-Württemberg~400K0.93×
13Hessen~200K0.93×
14Thüringen~70K0.91×
15Hamburg~60K0.83×
16Bremen~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Vehicle insurance, Germany
0.80×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vehicle insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vehicle insurance audience
#·InterestCategoryAffinity×
01Peer-to-peer lendingBusiness & Career57.95×
02Tax exemptionBusiness & Career50.67×
03Insurance lawBusiness & Career49.86×
04ERGO Insurance GroupBusiness & Career41.19×
05Munich ReBusiness & Career27.71×
06Europa VersicherungenBusiness & Career27.66×
07VertiBusiness & Career27.47×
08LVM VersicherungBusiness & Career19.09×
09VHV VersicherungenBusiness & Career16.16×
10HUK-CoburgBusiness & Career16.01×
11Online grocerShopping15.04×
12Versicherungskammer BayernBusiness & Career14.93×
13Peugeot 2008Cars & Mobility12.30×
14Kevin CostnerMovies & TV9.21×
15Financial planMovies & TV8.79×
16AutoScout24Cars & Mobility6.59×
17Auto mechanicCars & Mobility4.70×
18Techniker KrankenkasseBusiness & Career4.35×
19Used carCars & Mobility3.75×
20CommerzbankBusiness & Career3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicle insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicle insurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.49×
Career OrientationPOWER1.62×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicle insurance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
ExtroversionTHRILL0.80×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vehicle insurance have in Germany?

Vehicle insurance has an estimated audience of 3,068,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vehicle insurance fans?

27.8% of Vehicle insurance fans are female, 72.2% are male, with an average age of 39.0 years.

03

Which brands do Vehicle insurance fans like most?

Vehicle insurance fans show strongest brand affinity for ERGO Insurance Group (41.19×), AutoScout24 (6.59×), and HUK-Coburg (16.01×) over the country average.

04

Where do Vehicle insurance fans live in Germany?

Vehicle insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vehicle insurance fans also like?

Beyond Vehicle insurance itself, the audience over-indexes on AutoScout24 (6.59×), HUK-Coburg (16.01×), Insurance law (49.86×), and Online grocer (15.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Vehicle insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vehicle insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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