Vehicle insurance Audience in Germany
Vehicle insurance has an estimated audience of 3,068,837 people in Germany. 27.8% are female, 72.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ERGO Insurance Group, AutoScout24, HUK-Coburg, Insurance law, Online grocer.
The average Vehicle insurance fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ERGO Insurance Group, AutoScout24, HUK-Coburg, with strongest over-indexing on ERGO Insurance Group (41.19× the country average). Demographically, the Vehicle insurance audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Vehicle insurance fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 39.0 |
| Estimated audience size | 3,068,837 |
Audience persona
The typical Vehicle insurance fan in Germany is more male, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for ERGO Insurance Group.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 702,929 | 1.05× |
| Bayern | 460,277 | 0.93× |
| Baden-Württemberg | 388,144 | 0.93× |
| Niedersachsen | 276,117 | 0.93× |
| Hessen | 217,743 | 0.93× |
| Berlin | 180,897 | 1.32× |
| Brandenburg | 152,055 | 1.6× |
| Rheinland-Pfalz | 148,264 | 0.96× |
| Sachsen | 146,870 | 0.98× |
| Schleswig-Holstein | 97,822 | 0.89× |
| Sachsen-Anhalt | 88,237 | 1.11× |
| Thüringen | 66,374 | 0.85× |
| Hamburg | 57,702 | 0.83× |
| Mecklenburg-Vorpommern | 56,428 | 0.96× |
| Saarland | 37,404 | 0.99× |
| Bremen | 19,577 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ERGO Insurance Group | 41.19× | Business & Career |
| AutoScout24 | 6.59× | Cars & Mobility |
| HUK-Coburg | 16.01× | Business & Career |
| Insurance law | 49.86× | Business & Career |
| Online grocer | 15.04× | Shopping |
| Verti | 27.47× | Business & Career |
| Peer-to-peer lending | 57.95× | Business & Career |
| LVM Versicherung | 19.09× | Business & Career |
| VHV Versicherungen | 16.16× | Business & Career |
| Europa Versicherungen | 27.66× | Business & Career |
| Tax exemption | 50.67× | Business & Career |
| Munich Re | 27.71× | Business & Career |
| Financial plan | 8.79× | Movies & TV |
| Auto mechanic | 4.7× | Cars & Mobility |
| Commerzbank | 3.14× | Business & Career |
| Kevin Costner | 9.21× | Movies & TV |
| Used car | 3.75× | Cars & Mobility |
| Versicherungskammer Bayern | 14.93× | Business & Career |
| Aral AG | 2.97× | Cars & Mobility |
| Peugeot 2008 | 12.3× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.84 |
| Need for Security | CONSERVATISM | 1.83 |
| Career Orientation | POWER | 1.44 |
| Quality Awareness | PREMIUM | 1.41 |
| Indulgence | JOY | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 5.0% |
| United Kingdom | 4.7% |
See Vehicle insurance audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vehicle insurance have in Germany?
Vehicle insurance has an estimated audience of 3,068,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vehicle insurance fans?
27.8% of Vehicle insurance fans are female, 72.2% are male, with an average age of 39.0 years.
Which brands do Vehicle insurance fans like most?
Vehicle insurance fans show strongest brand affinity for ERGO Insurance Group (41.19×), AutoScout24 (6.59×), and HUK-Coburg (16.01×) over the country average.
Where do Vehicle insurance fans live in Germany?
Vehicle insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 702,929), Bayern (reach 460,277), and Baden-Württemberg (reach 388,144). These three regions account for the largest share of the active audience.
What other brands do Vehicle insurance fans also like?
Beyond Vehicle insurance itself, the audience over-indexes on AutoScout24 (6.59×), HUK-Coburg (16.01×), Insurance law (49.86×), and Online grocer (15.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vehicle insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.