Verti Audience in Germany
Verti has an estimated audience of 358,164 people in Germany. 39.8% are female, 60.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Cocktail, CAC 40, Stradivarius, Metamorphoses, Video izle.
The average Verti fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Cocktail, CAC 40, Stradivarius, with strongest over-indexing on Cocktail (2.16× the country average). Demographically, the Verti audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Verti fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 40.8 |
| Estimated audience size | 358,164 |
Audience persona
The typical Verti fan in Germany is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,237 | 1.51× |
| Niedersachsen | 90,022 | 1.8× |
| Bayern | 57,922 | 0.7× |
| Baden-Württemberg | 54,326 | 0.77× |
| Hessen | 33,867 | 0.86× |
| Rheinland-Pfalz | 20,616 | 0.8× |
| Sachsen-Anhalt | 16,198 | 1.21× |
| Berlin | 16,000 | 0.69× |
| Schleswig-Holstein | 15,884 | 0.86× |
| Sachsen | 15,712 | 0.62× |
| Brandenburg | 14,916 | 0.93× |
| Hamburg | 11,449 | 0.98× |
| Mecklenburg-Vorpommern | 10,659 | 1.08× |
| Thüringen | 9,710 | 0.74× |
| Bremen | 7,405 | 1.68× |
| Saarland | 4,770 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.16× | Food & Beverages |
| CAC 40 | 2.21× | Business & Career |
| Stradivarius | 1.78× | Shopping |
| Metamorphoses | 3.19× | Literature |
| Video izle | 2.57× | |
| MK | 1.88× | Music & Radio |
| Israeli cuisine | 3.35× | Food & Beverages |
| Golem | 1.7× | Technology & Electronics |
| Eden Lake | 2.56× | Movies & TV |
| Leverage (TV series) | 3.16× | Movies & TV |
| Esra Erol | 2.83× | Movies & TV |
| Peugeot 308 | 1.88× | Cars & Mobility |
| Building insulation | 2.13× | Home & Garden |
| Preacher (comics) | 3.3× | Literature |
| Hundertwasserhaus | 2.63× | Travel & Leisure |
| Jaguar F-Pace | 2.99× | Cars & Mobility |
| ESignal | 16.37× | Technology & Electronics |
| Cultural studies | 2.99× | Business & Career |
| Coworking | 1.73× | Business & Career |
| Assisi | 2.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.76 |
| Family Orientation | CONSERVATISM | 1.47 |
| Career Orientation | POWER | 1.28 |
| Indulgence | JOY | 1.21 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 47.7% |
| Spain | 29.0% |
| Germany | 15.5% |
See Verti audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Verti have in Germany?
Verti has an estimated audience of 358,164 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Verti fans?
39.8% of Verti fans are female, 60.2% are male, with an average age of 40.8 years.
Which brands do Verti fans like most?
Verti fans show strongest brand affinity for Cocktail (2.16×), CAC 40 (2.21×), and Stradivarius (1.78×) over the country average.
Where do Verti fans live in Germany?
Verti fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,237), Niedersachsen (reach 90,022), and Bayern (reach 57,922). These three regions account for the largest share of the active audience.
What other brands do Verti fans also like?
Beyond Verti itself, the audience over-indexes on CAC 40 (2.21×), Stradivarius (1.78×), Metamorphoses (3.19×), and Video izle (2.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Verti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.