Rascasse Audience Intelligence

Huk24 Target Market in Germany

A data profile of the people who buy, follow and care about Huk24 in Germany — modelled from more than twelve digital signal sources. Huk24 has an estimated audience of 6,960,454 people in Germany.

#1among Insurances in Germany#92among Brand in Germany#82in Business & Career

The average Huk24 fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Health insurance, Esso, General practitioner, with strongest over-indexing on Health insurance (23.19× the country average).

Demographically, the Huk24 audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Huk24 fan in Germany is balanced, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Health insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Huk24 profile in Germany.

Audience size
7M
in Germany
Gender
48.5%♀
51.5% male
Age
42.3
average years
Country rank
#655
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Huk24

48.5% are female, 51.5% are male, average age 42.3.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Huk24 audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age42.3
Estimated audience size6,960,454
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Huk24 audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Huk24 audience comes from Germany.

Worldwide audience distribution share by country for Huk24
CountryShare
Germany98.6%
Spain0.2%
Austria0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Huk24 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Huk24 customers by region in Germany
#RegionReachAffinity×
01Brandenburg~300K1.23×
02Bayern~1M1.12×
03Baden-Württemberg~1M1.11×
04Thüringen~200K1.10×
05Nordrhein-Westfalen~1.5M1.07×
06Sachsen~300K1.05×
07Rheinland-Pfalz~300K1.04×
08Saarland~90K1.04×
09Schleswig-Holstein~200K0.99×
10Hessen~500K0.97×
11Mecklenburg-Vorpommern~100K0.95×
12Sachsen-Anhalt~200K0.94×
13Niedersachsen~600K0.92×
14Berlin~300K0.84×
15Hamburg~100K0.83×
16Bremen~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Huk24, Germany
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Huk24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Huk24 audience
#·InterestCategoryAffinity×
01Health insuranceBusiness & Career23.19×
02General practitionerHealth10.22×
03Risk managementBusiness & Career4.26×
04EssoCars & Mobility4.07×
05Bedroom furnitureHome & Garden3.75×
06InsuranceBusiness & Career3.03×
07SparkasseBusiness & Career2.74×
08Deutsche BankBusiness & Career2.57×
09Aral AGCars & Mobility2.53×
10Efficient energy useTechnology & Electronics2.50×
11CommerzbankBusiness & Career2.26×
12PostbankBusiness & Career2.26×
13BankingBusiness & Career2.07×
14NatureHome & Garden1.86×
15AutoScout24Cars & Mobility1.81×
16TagesschauMovies & TV1.75×
17KauflandShopping1.74×
18FamilyKids & Family1.63×
19Netto Marken-DiscountShopping1.62×
20AldiShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Huk24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Huk24 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.98×
Career OrientationPOWER1.40×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Huk24 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Huk24's target market in Germany?

Huk24's target market in Germany covers an estimated 6,960,454 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Huk24 customers?

48.5% of the Huk24 audience are female, 51.5% are male, with an average age of 42.3 years.

03

Which brands do Huk24 fans like most?

Huk24 fans show strongest brand affinity for Health insurance (23.19×), Esso (4.07×), and General practitioner (10.22×) over the country average.

04

Where do Huk24 fans live in Germany?

Huk24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Huk24 fans also like?

Beyond Huk24 itself, the audience over-indexes on Esso (4.07×), General practitioner (10.22×), Sparkasse (2.74×), and Commerzbank (2.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See Huk24 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Huk24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →