Huk24 Audience in Germany
Huk24 has an estimated audience of 6,584,418 people in Germany. 46.7% are female, 53.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Health insurance, Vacation rental, Tagesschau, Western Union, Satire.
The average Huk24 fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Health insurance, Vacation rental, Tagesschau, with strongest over-indexing on Health insurance (16.82× the country average). Demographically, the Huk24 audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Huk24 fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 42.0 |
| Estimated audience size | 6,584,418 |
Audience persona
The typical Huk24 fan in Germany is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Health insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,549,689 | 1.08× |
| Bayern | 1,167,579 | 1.1× |
| Baden-Württemberg | 1,030,697 | 1.15× |
| Niedersachsen | 600,167 | 0.94× |
| Hessen | 536,609 | 1.07× |
| Rheinland-Pfalz | 342,686 | 1.04× |
| Sachsen | 342,525 | 1.06× |
| Berlin | 247,994 | 0.84× |
| Brandenburg | 246,192 | 1.21× |
| Schleswig-Holstein | 241,521 | 1.02× |
| Thüringen | 174,822 | 1.04× |
| Sachsen-Anhalt | 155,824 | 0.91× |
| Hamburg | 126,680 | 0.85× |
| Mecklenburg-Vorpommern | 114,914 | 0.91× |
| Saarland | 77,162 | 0.95× |
| Bremen | 46,291 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health insurance | 16.82× | Business & Career |
| Vacation rental | 5.81× | Travel & Leisure |
| Tagesschau | 1.81× | Movies & TV |
| Western Union | 3.59× | Business & Career |
| Satire | 3.81× | Literature |
| Sparkasse | 2.38× | Business & Career |
| Vacations | 2.35× | Travel & Leisure |
| Insurance | 2.57× | Business & Career |
| Family | 1.54× | Kids & Family |
| German television comedy | 4.3× | Movies & TV |
| General practitioner | 8× | Health |
| Bedroom furniture | 3.37× | Home & Garden |
| RTL Television | 2.38× | Movies & TV |
| Commerzbank | 1.77× | Business & Career |
| Netto Marken-Discount | 1.61× | Shopping |
| Esso | 3.19× | Cars & Mobility |
| German language | 1.94× | Politics & Society |
| Freeware | 1.83× | Technology & Electronics |
| Aral AG | 1.66× | Cars & Mobility |
| Headphones | 3.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Indulgence | JOY | 1.44 |
| Family Orientation | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.6% |
| Austria | 0.1% |
| Switzerland | 0.1% |
See Huk24 audiences in other countries
More Insurances audiences in Germany
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
- IKK classic (2,243,398)
Frequently asked questions
How many fans does Huk24 have in Germany?
Huk24 has an estimated audience of 6,584,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Huk24 fans?
46.7% of Huk24 fans are female, 53.3% are male, with an average age of 42.0 years.
Which brands do Huk24 fans like most?
Huk24 fans show strongest brand affinity for Health insurance (16.82×), Vacation rental (5.81×), and Tagesschau (1.81×) over the country average.
Where do Huk24 fans live in Germany?
Huk24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,549,689), Bayern (reach 1,167,579), and Baden-Württemberg (reach 1,030,697). These three regions account for the largest share of the active audience.
What other brands do Huk24 fans also like?
Beyond Huk24 itself, the audience over-indexes on Vacation rental (5.81×), Tagesschau (1.81×), Western Union (3.59×), and Satire (3.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Huk24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.