Rascasse Audience Intelligence

General practitioner Audience in Germany

A data profile of the people who buy, follow and care about General practitioner in Germany — modelled from more than twelve digital signal sources. General practitioner has an estimated audience of 761,378 people in Germany.

#155among Touchpoint in Germany#233in Health

The average General practitioner fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Health insurance, Ukrainian language, Online newspaper, with strongest over-indexing on Health insurance (28.28× the country average).

Demographically, the General practitioner audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical General practitioner fan in Germany is more female, around 44.1 years old, with strong Mindfulness tendencies and a notable affinity for Health insurance.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General practitioner profile in Germany.

Audience size
761K
in Germany
Gender
69.2%♀
30.8% male
Age
44.1
average years
Country rank
#8255
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of General practitioner fans

69.2% are female, 30.8% are male, average age 44.1.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for General practitioner audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age44.1
Estimated audience size761,378
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the General practitioner audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

2.1%

of the worldwide General practitioner audience comes from Germany.

Worldwide audience distribution share by country for General practitioner
CountryShare
Italy15.3%
United States11.6%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General practitioner audience in Germany is strongest.

Fig. 05

Top regions by affinity

General practitioner fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K2.64×
02Hessen~70K1.27×
03Baden-Württemberg~100K1.19×
04Bayern~100K1.04×
05Bremen~7K1.04×
06Nordrhein-Westfalen~200K1.02×
07Hamburg~20K1.02×
08Saarland~9K1.02×
09Sachsen~30K0.93×
10Thüringen~20K0.92×
11Mecklenburg-Vorpommern~10K0.92×
12Brandenburg~20K0.91×
13Sachsen-Anhalt~20K0.91×
14Rheinland-Pfalz~30K0.90×
15Schleswig-Holstein~20K0.87×
16Niedersachsen~60K0.77×
Fig. 06

Affinity by region

Affinity by region — General practitioner, Germany
0.77×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General practitioner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General practitioner audience
#·InterestCategoryAffinity×
01Ukrainian languagePolitics & Society32.89×
02International businessBusiness & Career30.27×
03Dairy cattlePets & Animals29.19×
04Health insuranceBusiness & Career28.28×
05NeckHealth26.92×
06Commercial mortgageBusiness & Career19.23×
07FundingBusiness & Career18.73×
08Gated communityHome & Garden17.52×
09Public healthPolitics & Society16.61×
10Moda FemininaFashion & Accessoires14.71×
11PharmacyBusiness & Career13.90×
12Black FridayShopping13.69×
13DoctolibHealth13.41×
14Flowering plantHome & Garden12.80×
15Online newspaperNews10.81×
16Huk24Business & Career10.22×
17Techniker KrankenkasseBusiness & Career10.05×
18Veterinary medicineBusiness & Career9.71×
19Shop ApothekeShopping8.64×
20MedicineBusiness & Career7.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General practitioner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General practitioner audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.61×
SpiritualityBALANCE3.24×
Family OrientationCONSERVATISM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General practitioner audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
Early Adopter MentalityPOWER0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does General practitioner have in Germany?

General practitioner has an estimated audience of 761,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of General practitioner fans?

69.2% of General practitioner fans are female, 30.8% are male, with an average age of 44.1 years.

03

Which brands do General practitioner fans like most?

General practitioner fans show strongest brand affinity for Health insurance (28.28×), Ukrainian language (32.89×), and Online newspaper (10.81×) over the country average.

04

Where do General practitioner fans live in Germany?

General practitioner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do General practitioner fans also like?

Beyond General practitioner itself, the audience over-indexes on Ukrainian language (32.89×), Online newspaper (10.81×), Public health (16.61×), and Funding (18.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See General practitioner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for General practitioner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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