Rascasse Audience Intelligence

International business Audience in Germany

A data profile of the people who buy, follow and care about International business in Germany — modelled from more than twelve digital signal sources. International business has an estimated audience of 829,367 people in Germany.

#201among Field of study in Germany#3525among Topic in Germany#646in Business & Career

The average International business fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include General practitioner, Kitchen garden, Internship, with strongest over-indexing on General practitioner (30.27× the country average).

Demographically, the International business audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International business fan in Germany is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for General practitioner.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International business profile in Germany.

Audience size
829K
in Germany
Gender
47.8%♀
52.2% male
Age
42.4
average years
Country rank
#7649
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International business fans

47.8% are female, 52.2% are male, average age 42.4.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for International business audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age42.4
Estimated audience size829,367
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the International business audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3924%
40-4924%
50+25%
Fig. 04

Worldwide distribution

2.2%

of the worldwide International business audience comes from Germany.

Worldwide audience distribution share by country for International business
CountryShare
United States6.5%
China4.2%
India3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International business audience in Germany is strongest.

Fig. 05

Top regions by affinity

International business fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.43×
02Nordrhein-Westfalen~200K1.24×
03Baden-Württemberg~100K1.20×
04Hessen~70K1.16×
05Schleswig-Holstein~30K1.16×
06Bremen~8K1.16×
07Bayern~200K1.13×
08Niedersachsen~90K1.07×
09Rheinland-Pfalz~40K1.04×
10Saarland~10K0.94×
11Berlin~30K0.89×
12Sachsen~40K0.88×
13Sachsen-Anhalt~20K0.88×
14Thüringen~20K0.80×
15Brandenburg~20K0.78×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — International business, Germany
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International business audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden33.37×
02General practitionerHealth30.27×
03Personal protective equipmentCars & Mobility20.00×
04InternshipBusiness & Career15.93×
05Cutting boardHome & Garden12.29×
06UdemyBusiness & Career12.24×
07Business schoolBusiness & Career11.03×
08Mortgage calculatorHome & Garden10.58×
09BlanketHome & Garden10.00×
10ScholarshipKids & Family8.96×
11BeirutTravel & Leisure7.55×
12MoodleTechnology & Electronics6.56×
13GitHubInternet & Social Media6.36×
14Risk managementBusiness & Career5.82×
15First-time home buyer grantHome & Garden5.66×
16Career developmentBusiness & Career4.48×
17RedditInternet & Social Media2.86×
18CommerzbankBusiness & Career2.67×
19KitchenHome & Garden2.55×
20Personal financeBusiness & Career2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International business audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.20×
Career OrientationPOWER2.18×
Early Adopter MentalityPOWER2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International business audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International business have in Germany?

International business has an estimated audience of 829,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International business fans?

47.8% of International business fans are female, 52.2% are male, with an average age of 42.4 years.

03

Which brands do International business fans like most?

International business fans show strongest brand affinity for General practitioner (30.27×), Kitchen garden (33.37×), and Internship (15.93×) over the country average.

04

Where do International business fans live in Germany?

International business fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do International business fans also like?

Beyond International business itself, the audience over-indexes on Kitchen garden (33.37×), Internship (15.93×), Mortgage calculator (10.58×), and Personal protective equipment (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See International business audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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