International business Audience in Germany
International business has an estimated audience of 829,367 people in Germany. 47.8% are female, 52.2% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Cocktail, Business English, Home construction, Christmas Gift.
The average International business fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Cocktail, Business English, with strongest over-indexing on Progressive rock (3.73× the country average). Demographically, the International business audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of International business fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 42.4 |
| Estimated audience size | 829,367 |
Audience persona
The typical International business fan in Germany is balanced, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,514 | 1.3× |
| Bayern | 157,118 | 1.18× |
| Baden-Württemberg | 127,005 | 1.12× |
| Niedersachsen | 90,311 | 1.12× |
| Hessen | 75,892 | 1.2× |
| Rheinland-Pfalz | 40,620 | 0.98× |
| Schleswig-Holstein | 38,406 | 1.29× |
| Berlin | 33,739 | 0.91× |
| Sachsen | 31,798 | 0.78× |
| Hamburg | 28,391 | 1.51× |
| Sachsen-Anhalt | 18,109 | 0.84× |
| Brandenburg | 17,631 | 0.69× |
| Thüringen | 12,849 | 0.61× |
| Bremen | 9,532 | 1.34× |
| Mecklenburg-Vorpommern | 7,897 | 0.5× |
| Saarland | 6,387 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.73× | Music & Radio |
| Cocktail | 2.53× | Food & Beverages |
| Business English | 5.4× | Business & Career |
| Home construction | 1.5× | Home & Garden |
| Christmas Gift | 2.51× | Kids & Family |
| Gil Ofarim | 1.7× | Music & Radio |
| Humans (TV series) | 6.52× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.68× | Business & Career |
| Israel | 1.95× | Travel & Leisure |
| VfL Wolfsburg | 1.56× | Sports |
| JDSU | 3× | Business & Career |
| Natural rubber | 2.1× | Cars & Mobility |
| Ettifaq FC | 12.37× | Sports |
| Curcuma | 3.64× | Food & Beverages |
| Gudrun Sjödén | 2.32× | Fashion & Accessoires |
| Peugeot 308 | 2.74× | Cars & Mobility |
| Nurse education | 1.77× | Kids & Family |
| Hypertext | 1.93× | Technology & Electronics |
| Home Delivery | 1.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.25 |
| Indulgence | JOY | 2.24 |
| Career Orientation | POWER | 2.24 |
| Sustainability | BALANCE | 1.64 |
| Risk Appetite | THRILL | 1.63 |
| Sports Activity | POWER | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 6.5% |
| China | 4.2% |
| India | 3.8% |
See International business audiences in other countries
- International business — United States
- International business — United Kingdom
- International business — France
- International business — Italy
- International business — Spain
- International business — Brazil
- International business — Japan
- International business — South Korea
- International business — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does International business have in Germany?
International business has an estimated audience of 829,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International business fans?
47.8% of International business fans are female, 52.2% are male, with an average age of 42.4 years.
Which brands do International business fans like most?
International business fans show strongest brand affinity for Progressive rock (3.73×), Cocktail (2.53×), and Business English (5.4×) over the country average.
Where do International business fans live in Germany?
International business fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,514), Bayern (reach 157,118), and Baden-Württemberg (reach 127,005). These three regions account for the largest share of the active audience.
What other brands do International business fans also like?
Beyond International business itself, the audience over-indexes on Cocktail (2.53×), Business English (5.4×), Home construction (1.5×), and Christmas Gift (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.