Internship Audience in Germany
Internship has an estimated audience of 1,545,404 people in Germany. 49.7% are female, 50.3% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Master of International Business, Adecco, Part-time, LinkedIn, Scholarship.
The average Internship fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Master of International Business, Adecco, Part-time, with strongest over-indexing on Master of International Business (37.47× the country average). Demographically, the Internship audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Internship fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 34.5 |
| Estimated audience size | 1,545,404 |
Audience persona
The typical Internship fan in Germany is balanced, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Master of International Business.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 375,609 | 1.11× |
| Bayern | 286,262 | 1.15× |
| Baden-Württemberg | 230,114 | 1.09× |
| Hessen | 162,642 | 1.38× |
| Niedersachsen | 135,761 | 0.9× |
| Berlin | 94,945 | 1.37× |
| Rheinland-Pfalz | 81,176 | 1.05× |
| Sachsen | 67,175 | 0.89× |
| Schleswig-Holstein | 52,455 | 0.95× |
| Hamburg | 40,340 | 1.16× |
| Brandenburg | 40,219 | 0.84× |
| Thüringen | 34,509 | 0.88× |
| Sachsen-Anhalt | 30,666 | 0.77× |
| Mecklenburg-Vorpommern | 18,253 | 0.62× |
| Bremen | 15,110 | 1.14× |
| Saarland | 14,300 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Master of International Business | 37.47× | Business & Career |
| Adecco | 44.52× | Business & Career |
| Part-time | 11.59× | Business & Career |
| 5.57× | Internet & Social Media | |
| Scholarship | 19.54× | Kids & Family |
| Employment agency | 8.01× | Business & Career |
| Application for employment | 8.78× | Business & Career |
| Manpower Inc. | 40.91× | Business & Career |
| Job | 5.13× | Business & Career |
| Financial technology | 7.87× | Business & Career |
| Germany | 2.59× | Travel & Leisure |
| Udacity | 18.6× | Business & Career |
| Coursera | 17.61× | Business & Career |
| International business | 15.93× | Business & Career |
| Indeed.com | 4.24× | Business & Career |
| Job fair | 9× | Business & Career |
| Bauhaus | 3.21× | Shopping |
| Baby-led weaning | 16.59× | Technology & Electronics |
| Gmail | 3.59× | Internet & Social Media |
| Customer relationship management | 6.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.76 |
| Sustainability | BALANCE | 1.94 |
| Early Adopter Mentality | POWER | 1.75 |
| Social Media Usage | JOY | 1.5 |
| Indulgence | JOY | 1.47 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 15.4% |
| Germany | 4.5% |
See Internship audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Internship have in Germany?
Internship has an estimated audience of 1,545,404 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Internship fans?
49.7% of Internship fans are female, 50.3% are male, with an average age of 34.5 years.
Which brands do Internship fans like most?
Internship fans show strongest brand affinity for Master of International Business (37.47×), Adecco (44.52×), and Part-time (11.59×) over the country average.
Where do Internship fans live in Germany?
Internship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 375,609), Bayern (reach 286,262), and Baden-Württemberg (reach 230,114). These three regions account for the largest share of the active audience.
What other brands do Internship fans also like?
Beyond Internship itself, the audience over-indexes on Adecco (44.52×), Part-time (11.59×), LinkedIn (5.57×), and Scholarship (19.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.