Adecco Target Market in Germany
A data profile of the people who buy, follow and care about Adecco in Germany — modelled from more than twelve digital signal sources. Adecco has an estimated audience of 282,150 people in Germany.
The average Adecco fan in Germany is 41.1 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Manpower Inc., Randstad, Jobmensa, with strongest over-indexing on Manpower Inc. (36.27× the country average).
Demographically, the Adecco audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Adecco fan in Germany is balanced, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Manpower Inc..
At a glance
The key figures that characterise the Adecco profile in Germany.
Search interest · 12-month trend
Customer demographics of Adecco
45.2% are female, 54.8% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.1 |
| Estimated audience size | 282,150 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 20% |
Geography
Where the Adecco audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.74× | |
| 02 | Bayern | ~70K | 1.44× | |
| 03 | Hessen | ~30K | 1.35× | |
| 04 | Bremen | ~3K | 1.19× | |
| 05 | Sachsen | ~20K | 1.17× | |
| 06 | Baden-Württemberg | ~40K | 1.12× | |
| 07 | Hamburg | ~6K | 0.96× | |
| 08 | Niedersachsen | ~30K | 0.92× | |
| 09 | Thüringen | ~7K | 0.90× | |
| 10 | Brandenburg | ~8K | 0.88× | |
| 11 | Saarland | ~3K | 0.88× | |
| 12 | Nordrhein-Westfalen | ~50K | 0.86× | |
| 13 | Sachsen-Anhalt | ~6K | 0.83× | |
| 14 | Rheinland-Pfalz | ~10K | 0.80× | |
| 15 | Mecklenburg-Vorpommern | ~3K | 0.58× | |
| 16 | Schleswig-Holstein | ~6K | 0.54× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Adecco audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manpower Inc. | Business & Career | 36.27× | ||
| 02 | The Internship | Movies & TV | 26.70× | ||
| 03 | Jobmensa | Business & Career | 25.28× | ||
| 04 | Łódź | Travel & Leisure | 24.15× | ||
| 05 | University of Geneva | Business & Career | 21.62× | ||
| 06 | Randstad | Business & Career | 18.69× | ||
| 07 | Pôle emploi | Politics & Society | 17.80× | ||
| 08 | Poznań | Travel & Leisure | 15.24× | ||
| 09 | Beelzebub (manga) | Literature | 14.29× | ||
| 10 | DS Automobiles | Cars & Mobility | 7.30× | ||
| 11 | kfzteile24 | Cars & Mobility | 5.63× | ||
| 12 | FC Erzgebirge Aue | Sports | 3.83× | ||
| 13 | Gmail | Internet & Social Media | 3.51× | ||
| 14 | Indeed.com | Business & Career | 3.24× | ||
| 15 | Stepstone | Business & Career | 2.64× | ||
| 16 | FlixBus | Cars & Mobility | 2.40× | ||
| 17 | Immobilien | Business & Career | 2.21× | ||
| 18 | Mechanical engineering | Business & Career | 1.80× | ||
| 19 | ImmoScout24 | Home & Garden | 1.70× | ||
| 20 | Real Madrid C.F. | Sports | 1.63× |
Personality of the Adecco audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.97× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Need for Security | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Creativity | OPEN | 0.70× | |
| Indulgence | JOY | 0.71× |
Frequently asked questions
Who is Adecco's target market in Germany?
Adecco's target market in Germany covers an estimated 282,150 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Adecco customers?
45.2% of the Adecco audience are female, 54.8% are male, with an average age of 41.1 years.
Which brands do Adecco fans like most?
Adecco fans show strongest brand affinity for Manpower Inc. (36.27×), Randstad (18.69×), and Jobmensa (25.28×) over the country average.
Where do Adecco fans live in Germany?
Adecco fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Adecco fans also like?
Beyond Adecco itself, the audience over-indexes on Randstad (18.69×), Jobmensa (25.28×), Gmail (3.51×), and University of Geneva (21.62×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
See Adecco audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.