Adecco Audience in Germany
Adecco has an estimated audience of 170,475 people in Germany. 45.2% are female, 54.8% are male, average age 41.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Manpower Inc., Randstad, Jobmensa, Gmail, University of Geneva.
The average Adecco fan in Germany is 41.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Manpower Inc., Randstad, Jobmensa, with strongest over-indexing on Manpower Inc. (36.27× the country average). Demographically, the Adecco audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Adecco fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.1 |
| Estimated audience size | 170,475 |
Audience persona
The typical Adecco fan in Germany is balanced, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Manpower Inc..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,108 | 1.48× |
| Nordrhein-Westfalen | 56,356 | 0.88× |
| Baden-Württemberg | 44,146 | 1.11× |
| Hessen | 30,848 | 1.39× |
| Niedersachsen | 26,734 | 0.95× |
| Berlin | 24,085 | 1.85× |
| Sachsen | 16,592 | 1.16× |
| Rheinland-Pfalz | 12,004 | 0.82× |
| Brandenburg | 8,021 | 0.89× |
| Hamburg | 6,513 | 0.99× |
| Thüringen | 6,156 | 0.83× |
| Schleswig-Holstein | 5,557 | 0.53× |
| Sachsen-Anhalt | 5,284 | 0.7× |
| Bremen | 2,909 | 1.17× |
| Saarland | 2,778 | 0.78× |
| Mecklenburg-Vorpommern | 2,653 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manpower Inc. | 36.27× | Business & Career |
| Randstad | 18.69× | Business & Career |
| Jobmensa | 25.28× | Business & Career |
| Gmail | 3.51× | Internet & Social Media |
| University of Geneva | 21.62× | Business & Career |
| Indeed.com | 3.24× | Business & Career |
| The Internship | 26.7× | Movies & TV |
| Crédit Agricole | 18.54× | Business & Career |
| kfzteile24 | 5.63× | Cars & Mobility |
| Wetter.com | 1.79× | Home & Garden |
| GENERALI | 11.25× | Business & Career |
| ImmoScout24 | 1.7× | Home & Garden |
| FlixBus | 2.4× | Cars & Mobility |
| Beelzebub (manga) | 14.29× | Literature |
| Poznań | 15.24× | Travel & Leisure |
| Pôle emploi | 17.8× | Politics & Society |
| Real Madrid C.F. | 1.63× | Sports |
| Łódź | 24.15× | Travel & Leisure |
| Stepstone | 2.64× | Business & Career |
| Immobilien | 2.21× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.4 |
| Social Media Usage | JOY | 2.83 |
| Indulgence | JOY | 2.27 |
| Spirituality | BALANCE | 1.58 |
| Price Sensitivity | PREMIUM | 1.35 |
| Convenience Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.9% |
| France | 17.5% |
| Spain | 10.5% |
See Adecco audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Adecco have in Germany?
Adecco has an estimated audience of 170,475 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Adecco fans?
45.2% of Adecco fans are female, 54.8% are male, with an average age of 41.1 years.
Which brands do Adecco fans like most?
Adecco fans show strongest brand affinity for Manpower Inc. (36.27×), Randstad (18.69×), and Jobmensa (25.28×) over the country average.
Where do Adecco fans live in Germany?
Adecco fans in Germany are most concentrated in Bayern (reach 69,108), Nordrhein-Westfalen (reach 56,356), and Baden-Württemberg (reach 44,146). These three regions account for the largest share of the active audience.
What other brands do Adecco fans also like?
Beyond Adecco itself, the audience over-indexes on Randstad (18.69×), Jobmensa (25.28×), Gmail (3.51×), and University of Geneva (21.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.