Randstad Audience in Germany
Randstad has an estimated audience of 615,246 people in Germany. 49.7% are female, 50.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utrecht, Adecco, Rotterdam, The Hague, Indeed.com.
The average Randstad fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utrecht, Adecco, Rotterdam, with strongest over-indexing on Utrecht (45.14× the country average). Demographically, the Randstad audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Randstad fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.7 |
| Estimated audience size | 615,246 |
Audience persona
The typical Randstad fan in Germany is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Utrecht.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,507 | 1.01× |
| Bayern | 93,179 | 0.94× |
| Baden-Württemberg | 65,211 | 0.78× |
| Hessen | 51,860 | 1.11× |
| Niedersachsen | 48,312 | 0.81× |
| Sachsen | 41,987 | 1.39× |
| Berlin | 30,429 | 1.11× |
| Sachsen-Anhalt | 27,047 | 1.7× |
| Thüringen | 26,798 | 1.71× |
| Rheinland-Pfalz | 23,435 | 0.76× |
| Schleswig-Holstein | 15,304 | 0.69× |
| Hamburg | 15,134 | 1.09× |
| Brandenburg | 13,433 | 0.7× |
| Saarland | 7,555 | 1× |
| Mecklenburg-Vorpommern | 7,331 | 0.62× |
| Bremen | 3,087 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utrecht | 45.14× | Travel & Leisure |
| Adecco | 27.74× | Business & Career |
| Rotterdam | 18.91× | Travel & Leisure |
| The Hague | 16.01× | Travel & Leisure |
| Indeed.com | 3.8× | Business & Career |
| 1.93× | Internet & Social Media | |
| Stepstone | 3.56× | Business & Career |
| Part-time | 3.34× | Business & Career |
| Netto Marken-Discount | 1.62× | Shopping |
| CHECK24 | 1.91× | Business & Career |
| Kununu | 2.89× | Business & Career |
| Job | 1.93× | Business & Career |
| Commerzbank | 1.65× | Business & Career |
| Deutsche Bahn | 1.53× | Cars & Mobility |
| Rossmann | 1.63× | Shopping |
| AutoScout24 | 1.53× | Cars & Mobility |
| Employment website | 2.05× | Business & Career |
| Job interview | 2.33× | Business & Career |
| Bundesagentur für Arbeit | 1.81× | Politics & Society |
| Career | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.01 |
| Sustainability | BALANCE | 1.47 |
| Early Adopter Mentality | POWER | 1.41 |
| Sports Activity | POWER | 1.3 |
| Family Orientation | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.5% |
| United States | 14.1% |
| Spain | 10.3% |
See Randstad audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Randstad have in Germany?
Randstad has an estimated audience of 615,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Randstad fans?
49.7% of Randstad fans are female, 50.3% are male, with an average age of 41.7 years.
Which brands do Randstad fans like most?
Randstad fans show strongest brand affinity for Utrecht (45.14×), Adecco (27.74×), and Rotterdam (18.91×) over the country average.
Where do Randstad fans live in Germany?
Randstad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,507), Bayern (reach 93,179), and Baden-Württemberg (reach 65,211). These three regions account for the largest share of the active audience.
What other brands do Randstad fans also like?
Beyond Randstad itself, the audience over-indexes on Adecco (27.74×), Rotterdam (18.91×), The Hague (16.01×), and Indeed.com (3.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Randstad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.