Rascasse Audience Intelligence

Randstad Target Market in Germany

A data profile of the people who buy, follow and care about Randstad in Germany — modelled from more than twelve digital signal sources. Randstad has an estimated audience of 631,079 people in Germany.

#1265among Brand in Germany#769in Business & Career

The average Randstad fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Utrecht, Adecco, dB’s, with strongest over-indexing on Utrecht (45.14× the country average).

Demographically, the Randstad audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Randstad fan in Germany is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Utrecht.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Randstad profile in Germany.

Audience size
631K
in Germany
Gender
49.7%♀
50.3% male
Age
41.7
average years
Country rank
#9695
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Randstad

49.7% are female, 50.3% are male, average age 41.7.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Randstad audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age41.7
Estimated audience size631,079
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Randstad audience in Germany
Age bracketShare%
16-199%
20-2918%
30-3926%
40-4930%
50+16%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Randstad audience comes from Germany.

Worldwide audience distribution share by country for Randstad
CountryShare
Italy22.0%
United States14.0%
Spain10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Randstad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Randstad customers by region in Germany
#RegionReachAffinity×
01Thüringen~30K1.71×
02Sachsen-Anhalt~30K1.69×
03Sachsen~40K1.34×
04Berlin~30K1.17×
05Hamburg~20K1.09×
06Saarland~8K1.05×
07Hessen~50K1.04×
08Nordrhein-Westfalen~100K0.94×
09Bayern~90K0.91×
10Niedersachsen~50K0.79×
11Baden-Württemberg~60K0.77×
12Bremen~4K0.76×
13Rheinland-Pfalz~20K0.75×
14Brandenburg~10K0.72×
15Schleswig-Holstein~20K0.69×
16Mecklenburg-Vorpommern~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Randstad, Germany
0.67×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Randstad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Randstad audience
#·InterestCategoryAffinity×
01UtrechtTravel & Leisure45.14×
02AdeccoBusiness & Career27.74×
03RotterdamTravel & Leisure18.91×
04The HagueTravel & Leisure16.01×
05Indeed.comBusiness & Career3.80×
06StepstoneBusiness & Career3.56×
07Part-timeBusiness & Career3.34×
08KununuBusiness & Career2.89×
09Job interviewBusiness & Career2.33×
10Employment websiteBusiness & Career2.05×
11dB’sMusic & Radio1.93×
12JobBusiness & Career1.93×
13CHECK24Business & Career1.91×
14Bundesagentur für ArbeitPolitics & Society1.81×
15CommerzbankBusiness & Career1.65×
16RossmannShopping1.63×
17Netto Marken-DiscountShopping1.62×
18Deutsche BahnCars & Mobility1.53×
19AutoScout24Cars & Mobility1.53×
20CareerBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Randstad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Randstad audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.85×
SpiritualityBALANCE1.27×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Randstad audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.78×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Randstad's target market in Germany?

Randstad's target market in Germany covers an estimated 631,079 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Randstad customers?

49.7% of the Randstad audience are female, 50.3% are male, with an average age of 41.7 years.

03

Which brands do Randstad fans like most?

Randstad fans show strongest brand affinity for Utrecht (45.14×), Adecco (27.74×), and dB’s (1.93×) over the country average.

04

Where do Randstad fans live in Germany?

Randstad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Randstad fans also like?

Beyond Randstad itself, the audience over-indexes on Adecco (27.74×), dB’s (1.93×), Rotterdam (18.91×), and The Hague (16.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Randstad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Randstad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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