Utrecht Audience in Germany
A data profile of the people who buy, follow and care about Utrecht in Germany — modelled from more than twelve digital signal sources. Utrecht has an estimated audience of 280,979 people in Germany.
The average Utrecht fan in Germany is 44.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.
Top brand affinities include Randstad, Netherlands, Photovoltaic system, with strongest over-indexing on Randstad (45.14× the country average).
Demographically, the Utrecht audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Utrecht fan in Germany is balanced, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Randstad.
At a glance
The key figures that characterise the Utrecht profile in Germany.
Search interest · 12-month trend
Demographics of Utrecht fans
53.4% are female, 46.6% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.5 |
| Estimated audience size | 280,979 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 29% |
Worldwide distribution
of the worldwide Utrecht audience comes from Germany.
| Country | Share |
|---|---|
| Netherlands | 56.5% |
| Germany | 6.0% |
| Italy | 4.3% |
Geography
Where the Utrecht audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 2.72× | |
| 02 | Bremen | ~3K | 1.41× | |
| 03 | Niedersachsen | ~40K | 1.36× | |
| 04 | Hessen | ~30K | 1.26× | |
| 05 | Hamburg | ~8K | 1.18× | |
| 06 | Rheinland-Pfalz | ~20K | 1.15× | |
| 07 | Berlin | ~10K | 0.97× | |
| 08 | Baden-Württemberg | ~30K | 0.90× | |
| 09 | Schleswig-Holstein | ~8K | 0.82× | |
| 10 | Bayern | ~30K | 0.75× | |
| 11 | Saarland | ~3K | 0.74× | |
| 12 | Thüringen | ~4K | 0.59× | |
| 13 | Sachsen | ~8K | 0.58× | |
| 14 | Mecklenburg-Vorpommern | ~3K | 0.58× | |
| 15 | Brandenburg | ~5K | 0.56× | |
| 16 | Sachsen-Anhalt | ~4K | 0.54× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Utrecht audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Randstad | Business & Career | 45.14× | ||
| 02 | National Rugby League | Sports | 20.00× | ||
| 03 | Rugby World Cup | Sports | 20.00× | ||
| 04 | Patti Smith | Music & Radio | 20.00× | ||
| 05 | Kettcar | Music & Radio | 19.08× | ||
| 06 | Sam Neill | Movies & TV | 17.54× | ||
| 07 | Box-spring | Home & Garden | 16.32× | ||
| 08 | Austrian Airlines | Travel & Leisure | 15.10× | ||
| 09 | Beck | Music & Radio | 10.88× | ||
| 10 | Frozen food | Food & Beverages | 9.93× | ||
| 11 | Photovoltaic system | Home & Garden | 8.99× | ||
| 12 | Tesla Model S | Cars & Mobility | 8.18× | ||
| 13 | Netherlands | Travel & Leisure | 7.77× | ||
| 14 | Customer relationship management | Business & Career | 5.71× | ||
| 15 | Garden furniture | Home & Garden | 3.96× | ||
| 16 | Part-time | Business & Career | 3.95× | ||
| 17 | Photovoltaics | Home & Garden | 3.51× | ||
| 18 | Ryanair | Travel & Leisure | 2.20× | ||
| 19 | Internet & Social Media | 2.09× | |||
| 20 | Tagesschau | Movies & TV | 2.04× |
Personality of the Utrecht audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.06× | |
| Design Affinity | PREMIUM | 1.61× | |
| Travelling | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.88× |
Frequently asked questions
How many fans does Utrecht have in Germany?
Utrecht has an estimated audience of 280,979 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Utrecht fans?
53.4% of Utrecht fans are female, 46.6% are male, with an average age of 44.5 years.
Which brands do Utrecht fans like most?
Utrecht fans show strongest brand affinity for Randstad (45.14×), Netherlands (7.77×), and Photovoltaic system (8.99×) over the country average.
Where do Utrecht fans live in Germany?
Utrecht fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Utrecht fans also like?
Beyond Utrecht itself, the audience over-indexes on Netherlands (7.77×), Photovoltaic system (8.99×), National Rugby League (20×), and Sam Neill (17.54×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Utrecht audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Utrecht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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