Utrecht Audience in Germany
Utrecht has an estimated audience of 280,979 people in Germany. 53.4% are female, 46.6% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Photovoltaic system, National Rugby League, Austrian Airlines, Western Union, Sam Neill.
The average Utrecht fan in Germany is 44.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Photovoltaic system, National Rugby League, Austrian Airlines, with strongest over-indexing on Photovoltaic system (9.42× the country average). Demographically, the Utrecht audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Utrecht fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.5 |
| Estimated audience size | 280,979 |
Audience persona
The typical Utrecht fan in Germany is balanced, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,606 | 2.86× |
| Niedersachsen | 37,418 | 1.37× |
| Bayern | 34,806 | 0.77× |
| Baden-Württemberg | 33,315 | 0.87× |
| Hessen | 27,959 | 1.31× |
| Rheinland-Pfalz | 16,176 | 1.15× |
| Berlin | 13,209 | 1.05× |
| Schleswig-Holstein | 7,855 | 0.78× |
| Sachsen | 7,715 | 0.56× |
| Hamburg | 7,558 | 1.19× |
| Brandenburg | 4,406 | 0.51× |
| Thüringen | 3,923 | 0.55× |
| Sachsen-Anhalt | 3,425 | 0.47× |
| Bremen | 3,312 | 1.38× |
| Mecklenburg-Vorpommern | 2,770 | 0.52× |
| Saarland | 2,344 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 9.42× | Home & Garden |
| National Rugby League | 20× | Sports |
| Austrian Airlines | 16.74× | Travel & Leisure |
| Western Union | 6.89× | Business & Career |
| Sam Neill | 16× | Movies & TV |
| Rugby World Cup | 20× | Sports |
| Rabobank | 27.91× | Business & Career |
| Randstad | 15.42× | Business & Career |
| Netherlands | 4.98× | Travel & Leisure |
| Real property | 5.76× | Home & Garden |
| Satire | 5.34× | Literature |
| Box-spring | 16.15× | Home & Garden |
| Ryanair | 2.84× | Travel & Leisure |
| Customer relationship management | 5.48× | Business & Career |
| Tagesschau | 2.02× | Movies & TV |
| Indeed.com | 3.16× | Business & Career |
| Tuttosport | 16× | Sports |
| Patti Smith | 16.61× | Music & Radio |
| German television comedy | 5.69× | Movies & TV |
| Die Antwoord | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.12 |
| Design Affinity | PREMIUM | 1.92 |
| Sustainability | BALANCE | 1.64 |
| Travelling | THRILL | 1.47 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 56.8% |
| Germany | 6.0% |
| Italy | 4.3% |
See Utrecht audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Utrecht have in Germany?
Utrecht has an estimated audience of 280,979 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Utrecht fans?
53.4% of Utrecht fans are female, 46.6% are male, with an average age of 44.5 years.
Which brands do Utrecht fans like most?
Utrecht fans show strongest brand affinity for Photovoltaic system (9.42×), National Rugby League (20×), and Austrian Airlines (16.74×) over the country average.
Where do Utrecht fans live in Germany?
Utrecht fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,606), Niedersachsen (reach 37,418), and Bayern (reach 34,806). These three regions account for the largest share of the active audience.
What other brands do Utrecht fans also like?
Beyond Utrecht itself, the audience over-indexes on National Rugby League (20×), Austrian Airlines (16.74×), Western Union (6.89×), and Sam Neill (16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Utrecht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.