Rascasse Audience Intelligence

Box-spring Audience in Germany

A data profile of the people who buy, follow and care about Box-spring in Germany — modelled from more than twelve digital signal sources. Box-spring has an estimated audience of 436,914 people in Germany.

#5017among Topic in Germany#701in Home & Garden

The average Box-spring fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bed frame, Bed base, Mattress, with strongest over-indexing on Bed frame (35.23× the country average).

Demographically, the Box-spring audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Box-spring fan in Germany is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bed frame.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Box-spring profile in Germany.

Audience size
437K
in Germany
Gender
66.6%♀
33.4% male
Age
37.9
average years
Country rank
#13056
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Box-spring fans

66.6% are female, 33.4% are male, average age 37.9.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Box-spring audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age37.9
Estimated audience size436,914
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Box-spring audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Box-spring audience comes from Germany.

Worldwide audience distribution share by country for Box-spring
CountryShare
Netherlands28.0%
United States15.2%
Belgium13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Box-spring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Box-spring fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.19×
02Rheinland-Pfalz~20K1.12×
03Niedersachsen~50K1.10×
04Baden-Württemberg~60K1.08×
05Saarland~6K1.06×
06Bayern~70K1.05×
07Hessen~30K1.03×
08Schleswig-Holstein~20K1.02×
09Hamburg~10K1.00×
10Bremen~4K0.96×
11Sachsen-Anhalt~10K0.95×
12Thüringen~10K0.95×
13Mecklenburg-Vorpommern~8K0.92×
14Brandenburg~10K0.91×
15Sachsen~20K0.88×
16Berlin~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Box-spring, Germany
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Box-spring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Box-spring audience
#·InterestCategoryAffinity×
01Adjustable bedHome & Garden69.71×
02Orthopedic mattressHealth46.05×
03Tempur-PedicHome & Garden38.07×
04Bed frameHome & Garden35.23×
05Bed baseHome & Garden34.30×
06Mattress protectorHome & Garden31.71×
07MattressHome & Garden11.75×
08BeddingHome & Garden9.92×
09Dänisches BettenlagerHome & Garden9.07×
10PillowHome & Garden8.67×
11Bedroom furnitureHome & Garden8.05×
12Sarah EngelsMovies & TV7.98×
13Dining roomHome & Garden6.52×
14BedroomHome & Garden6.28×
15BedHome & Garden5.91×
16Table (furniture)Home & Garden5.10×
17ChairHome & Garden4.32×
18Living roomHome & Garden3.65×
19DesignHome & Garden2.11×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Box-spring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Box-spring audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.89×
Design AffinityPREMIUM2.30×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Box-spring audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Early Adopter MentalityPOWER0.77×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Box-spring have in Germany?

Box-spring has an estimated audience of 436,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Box-spring fans?

66.6% of Box-spring fans are female, 33.4% are male, with an average age of 37.9 years.

03

Which brands do Box-spring fans like most?

Box-spring fans show strongest brand affinity for Bed frame (35.23×), Bed base (34.3×), and Mattress (11.75×) over the country average.

04

Where do Box-spring fans live in Germany?

Box-spring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Box-spring fans also like?

Beyond Box-spring itself, the audience over-indexes on Bed base (34.3×), Mattress (11.75×), Bedding (9.92×), and Bed (5.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Box-spring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Box-spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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