Box-spring Audience in Germany
Box-spring has an estimated audience of 436,914 people in Germany. 66.6% are female, 33.4% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bed frame, Bed base, Mattress, Bedding, Bed.
The average Box-spring fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bed frame, Bed base, Mattress, with strongest over-indexing on Bed frame (35.23× the country average). Demographically, the Box-spring audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Box-spring fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 37.9 |
| Estimated audience size | 436,914 |
Audience persona
The typical Box-spring fan in Germany is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bed frame.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,902 | 1.23× |
| Bayern | 75,582 | 1.08× |
| Baden-Württemberg | 66,687 | 1.12× |
| Niedersachsen | 47,303 | 1.11× |
| Hessen | 35,243 | 1.06× |
| Rheinland-Pfalz | 24,881 | 1.14× |
| Sachsen | 18,620 | 0.87× |
| Berlin | 16,440 | 0.84× |
| Schleswig-Holstein | 16,015 | 1.02× |
| Brandenburg | 11,866 | 0.88× |
| Sachsen-Anhalt | 10,215 | 0.9× |
| Thüringen | 10,156 | 0.91× |
| Hamburg | 10,055 | 1.02× |
| Mecklenburg-Vorpommern | 7,365 | 0.88× |
| Saarland | 5,314 | 0.99× |
| Bremen | 3,563 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bed frame | 35.23× | Home & Garden |
| Bed base | 34.3× | Home & Garden |
| Mattress | 11.75× | Home & Garden |
| Bedding | 9.92× | Home & Garden |
| Bed | 5.91× | Home & Garden |
| Bedroom | 6.28× | Home & Garden |
| Pillow | 8.67× | Home & Garden |
| Tempur-Pedic | 38.07× | Home & Garden |
| Orthopedic mattress | 46.05× | Health |
| Bedroom furniture | 8.05× | Home & Garden |
| Mattress protector | 31.71× | Home & Garden |
| Dining room | 6.52× | Home & Garden |
| Sarah Engels | 7.98× | Movies & TV |
| Chair | 4.32× | Home & Garden |
| Adjustable bed | 69.71× | Home & Garden |
| Shopping | 2.07× | Shopping |
| Dänisches Bettenlager | 9.07× | Home & Garden |
| Design | 2.11× | Home & Garden |
| Living room | 3.65× | Home & Garden |
| Table (furniture) | 5.1× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.06 |
| Design Affinity | PREMIUM | 1.86 |
| DIY Mentality | THRILL | 1.55 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Pet Ownership | JOY | 1.44 |
| Creativity | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 28.1% |
| United States | 15.2% |
| Belgium | 13.6% |
See Box-spring audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Box-spring have in Germany?
Box-spring has an estimated audience of 436,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Box-spring fans?
66.6% of Box-spring fans are female, 33.4% are male, with an average age of 37.9 years.
Which brands do Box-spring fans like most?
Box-spring fans show strongest brand affinity for Bed frame (35.23×), Bed base (34.3×), and Mattress (11.75×) over the country average.
Where do Box-spring fans live in Germany?
Box-spring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,902), Bayern (reach 75,582), and Baden-Württemberg (reach 66,687). These three regions account for the largest share of the active audience.
What other brands do Box-spring fans also like?
Beyond Box-spring itself, the audience over-indexes on Bed base (34.3×), Mattress (11.75×), Bedding (9.92×), and Bed (5.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Box-spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.