Bed frame Audience in Germany
Bed frame has an estimated audience of 1,060,566 people in Germany. 66.9% are female, 33.1% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pristina, Throw pillow, Europe, Window blind, Discount stores.
The average Bed frame fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pristina, Throw pillow, Europe, with strongest over-indexing on Pristina (13.09× the country average). Demographically, the Bed frame audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bed frame fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 42.6 |
| Estimated audience size | 1,060,566 |
Audience persona
The typical Bed frame fan in Germany is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Pristina.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 292,127 | 1.26× |
| Bayern | 197,395 | 1.16× |
| Baden-Württemberg | 173,183 | 1.2× |
| Niedersachsen | 98,946 | 0.96× |
| Hessen | 96,950 | 1.2× |
| Berlin | 72,983 | 1.54× |
| Rheinland-Pfalz | 64,079 | 1.21× |
| Sachsen | 44,436 | 0.85× |
| Schleswig-Holstein | 30,923 | 0.81× |
| Hamburg | 28,048 | 1.17× |
| Brandenburg | 21,743 | 0.66× |
| Thüringen | 18,554 | 0.69× |
| Sachsen-Anhalt | 16,319 | 0.59× |
| Saarland | 14,268 | 1.1× |
| Mecklenburg-Vorpommern | 11,064 | 0.55× |
| Bremen | 9,626 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pristina | 13.09× | Travel & Leisure |
| Throw pillow | 13.27× | Home & Garden |
| Europe | 1.93× | Travel & Leisure |
| Window blind | 6.33× | Home & Garden |
| Discount stores | 1.82× | Shopping |
| Bedding | 4.06× | Home & Garden |
| Kosovo | 4.63× | Travel & Leisure |
| Futon | 10.18× | Home & Garden |
| Business | 1.5× | Business & Career |
| Granit Xhaka | 11.22× | Sports |
| Tirana | 6.44× | Travel & Leisure |
| Family | 1.6× | Kids & Family |
| Music of Albania | 11.46× | Music & Radio |
| Furniture | 1.66× | Home & Garden |
| Shoes | 1.63× | Fashion & Accessoires |
| Cosmetics | 1.58× | Beauty & Wellness |
| Luka Modrić | 8.56× | Sports |
| Lidl | 1.61× | Shopping |
| Secret Escapes | 4.21× | Travel & Leisure |
| Social network | 1.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Quality Awareness | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.53 |
| Convenience Orientation | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.36 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 9.4% |
| Brazil | 6.5% |
See Bed frame audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bed frame have in Germany?
Bed frame has an estimated audience of 1,060,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bed frame fans?
66.9% of Bed frame fans are female, 33.1% are male, with an average age of 42.6 years.
Which brands do Bed frame fans like most?
Bed frame fans show strongest brand affinity for Pristina (13.09×), Throw pillow (13.27×), and Europe (1.93×) over the country average.
Where do Bed frame fans live in Germany?
Bed frame fans in Germany are most concentrated in Nordrhein-Westfalen (reach 292,127), Bayern (reach 197,395), and Baden-Württemberg (reach 173,183). These three regions account for the largest share of the active audience.
What other brands do Bed frame fans also like?
Beyond Bed frame itself, the audience over-indexes on Throw pillow (13.27×), Europe (1.93×), Window blind (6.33×), and Discount stores (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bed frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.