Rascasse Audience Intelligence

Bed frame Audience in Germany

A data profile of the people who buy, follow and care about Bed frame in Germany — modelled from more than twelve digital signal sources. Bed frame has an estimated audience of 1,060,566 people in Germany.

#3029among Topic in Germany#407in Home & Garden

The average Bed frame fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pristina, Throw pillow, Europe, with strongest over-indexing on Pristina (13.09× the country average).

Demographically, the Bed frame audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bed frame fan in Germany is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Pristina.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed frame profile in Germany.

Audience size
1.1M
in Germany
Gender
66.9%♀
33.1% male
Age
42.6
average years
Country rank
#6195
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bed frame fans

66.9% are female, 33.1% are male, average age 42.6.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Bed frame audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age42.6
Estimated audience size1,060,566
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Bed frame audience in Germany
Age bracketShare%
16-198%
20-2919%
30-3925%
40-4925%
50+23%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Bed frame audience comes from Germany.

Worldwide audience distribution share by country for Bed frame
CountryShare
United States31.0%
United Kingdom9.4%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed frame audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bed frame fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.09×
02Hessen~100K1.20×
03Nordrhein-Westfalen~300K1.12×
04Rheinland-Pfalz~60K1.11×
05Bayern~200K1.10×
06Hamburg~30K1.10×
07Baden-Württemberg~200K1.08×
08Saarland~10K1.06×
09Bremen~10K1.06×
10Niedersachsen~90K0.90×
11Sachsen~40K0.85×
12Schleswig-Holstein~30K0.85×
13Brandenburg~30K0.84×
14Sachsen-Anhalt~20K0.84×
15Thüringen~20K0.84×
16Mecklenburg-Vorpommern~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Bed frame, Germany
0.82×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed frame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed frame audience
#·InterestCategoryAffinity×
01Throw pillowHome & Garden13.27×
02PristinaTravel & Leisure13.09×
03Music of AlbaniaMusic & Radio11.46×
04Granit XhakaSports11.22×
05FutonHome & Garden10.18×
06Luka ModrićSports8.56×
07TiranaTravel & Leisure6.44×
08Window blindHome & Garden6.33×
09KosovoTravel & Leisure4.63×
10BeddingHome & Garden4.06×
11EuropeTravel & Leisure1.93×
12ChildKids & Family1.90×
13Discount storesShopping1.82×
14FurnitureHome & Garden1.66×
15ShoesFashion & Accessoires1.63×
16LidlShopping1.61×
17FamilyKids & Family1.60×
18CosmeticsBeauty & Wellness1.58×
19Social networkInternet & Social Media1.58×
20BusinessBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed frame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed frame audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.47×
Family OrientationCONSERVATISM1.40×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed frame audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.86×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bed frame have in Germany?

Bed frame has an estimated audience of 1,060,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bed frame fans?

66.9% of Bed frame fans are female, 33.1% are male, with an average age of 42.6 years.

03

Which brands do Bed frame fans like most?

Bed frame fans show strongest brand affinity for Pristina (13.09×), Throw pillow (13.27×), and Europe (1.93×) over the country average.

04

Where do Bed frame fans live in Germany?

Bed frame fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bed frame fans also like?

Beyond Bed frame itself, the audience over-indexes on Throw pillow (13.27×), Europe (1.93×), Window blind (6.33×), and Discount stores (1.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bed frame audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bed frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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