Futon Audience in Germany
Futon has an estimated audience of 592,149 people in Germany. 55.5% are female, 44.5% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Buenos Aires, Bed frame, Argentina, Bedding, Argentina national football team.
The average Futon fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Buenos Aires, Bed frame, Argentina, with strongest over-indexing on Buenos Aires (20.79× the country average). Demographically, the Futon audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Futon fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.7 |
| Estimated audience size | 592,149 |
Audience persona
The typical Futon fan in Germany is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Buenos Aires.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,134 | 1.07× |
| Bayern | 106,279 | 1.12× |
| Baden-Württemberg | 86,485 | 1.07× |
| Niedersachsen | 54,056 | 0.94× |
| Hessen | 51,845 | 1.15× |
| Berlin | 44,724 | 1.69× |
| Rheinland-Pfalz | 28,124 | 0.95× |
| Sachsen | 27,986 | 0.96× |
| Schleswig-Holstein | 21,081 | 0.99× |
| Hamburg | 17,590 | 1.31× |
| Brandenburg | 14,913 | 0.81× |
| Thüringen | 10,810 | 0.72× |
| Sachsen-Anhalt | 9,968 | 0.65× |
| Mecklenburg-Vorpommern | 7,542 | 0.67× |
| Saarland | 5,797 | 0.8× |
| Bremen | 5,575 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buenos Aires | 20.79× | Travel & Leisure |
| Bed frame | 13.42× | Home & Garden |
| Argentina | 11.24× | Travel & Leisure |
| Bedding | 4.6× | Home & Garden |
| Argentina national football team | 7.89× | Sports |
| Beauty | 1.67× | Beauty & Wellness |
| Online shopping | 1.64× | Shopping |
| Business | 1.61× | Business & Career |
| EBay | 1.86× | Shopping |
| Family | 1.67× | Kids & Family |
| Cotton | 3.98× | Fashion & Accessoires |
| Furniture | 1.72× | Home & Garden |
| Psychology | 1.92× | Business & Career |
| Shoes | 1.68× | Fashion & Accessoires |
| Cosmetics | 1.63× | Beauty & Wellness |
| Architecture | 1.83× | Business & Career |
| Physical fitness | 1.51× | Sports |
| Cushion | 6.52× | Home & Garden |
| Home improvement | 1.76× | Home & Garden |
| Bad Bunny | 4.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.79 |
| Travelling | THRILL | 2.92 |
| Convenience Orientation | PREMIUM | 2.9 |
| Design Affinity | PREMIUM | 1.8 |
| Early Adopter Mentality | POWER | 1.79 |
| DIY Mentality | THRILL | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 11.3% |
| Italy | 7.5% |
See Futon audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Futon have in Germany?
Futon has an estimated audience of 592,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Futon fans?
55.5% of Futon fans are female, 44.5% are male, with an average age of 44.7 years.
Which brands do Futon fans like most?
Futon fans show strongest brand affinity for Buenos Aires (20.79×), Bed frame (13.42×), and Argentina (11.24×) over the country average.
Where do Futon fans live in Germany?
Futon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,134), Bayern (reach 106,279), and Baden-Württemberg (reach 86,485). These three regions account for the largest share of the active audience.
What other brands do Futon fans also like?
Beyond Futon itself, the audience over-indexes on Bed frame (13.42×), Argentina (11.24×), Bedding (4.6×), and Argentina national football team (7.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Futon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.