Cotton Audience in Germany
Cotton has an estimated audience of 3,790,110 people in Germany. 72.0% are female, 28.0% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Tagesschau, Slim-fit pants, Blanket, Window blind.
The average Cotton fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Tagesschau, Slim-fit pants, with strongest over-indexing on Livemusic (4.07× the country average). Demographically, the Cotton audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Cotton fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 39.8 |
| Estimated audience size | 3,790,110 |
Audience persona
The typical Cotton fan in Germany is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 886,506 | 1.07× |
| Bayern | 600,121 | 0.99× |
| Baden-Württemberg | 487,998 | 0.94× |
| Niedersachsen | 364,507 | 0.99× |
| Hessen | 345,332 | 1.2× |
| Berlin | 193,427 | 1.14× |
| Rheinland-Pfalz | 192,054 | 1.01× |
| Sachsen | 179,051 | 0.96× |
| Schleswig-Holstein | 125,608 | 0.92× |
| Brandenburg | 111,151 | 0.95× |
| Hamburg | 101,632 | 1.19× |
| Sachsen-Anhalt | 89,682 | 0.91× |
| Thüringen | 86,973 | 0.9× |
| Mecklenburg-Vorpommern | 55,488 | 0.77× |
| Saarland | 39,889 | 0.86× |
| Bremen | 39,145 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.07× | Music & Radio |
| Tagesschau | 2.42× | Movies & TV |
| Slim-fit pants | 8.83× | Fashion & Accessoires |
| Blanket | 6.66× | Home & Garden |
| Window blind | 5.99× | Home & Garden |
| Car wash | 4.69× | Cars & Mobility |
| Pillow | 3.9× | Home & Garden |
| Kitchen garden | 11.06× | Home & Garden |
| Quilting | 6.05× | Home & Garden |
| Embroidery | 3.71× | Home & Garden |
| Succulent plant | 3.8× | Home & Garden |
| Crochet | 3.03× | Home & Garden |
| Flowering plant | 3.4× | Home & Garden |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Natural foods | 3.17× | Food & Beverages |
| Non-fiction books | 3.54× | Literature |
| Child development | 2.51× | Business & Career |
| Gina Tricot | 4.23× | Fashion & Accessoires |
| Transfermarkt | 1.91× | Sports |
| Gala | 1.63× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.6 |
| Indulgence | JOY | 1.56 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.32 |
| Sports Activity | POWER | 1.27 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
See Cotton audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cotton have in Germany?
Cotton has an estimated audience of 3,790,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cotton fans?
72.0% of Cotton fans are female, 28.0% are male, with an average age of 39.8 years.
Which brands do Cotton fans like most?
Cotton fans show strongest brand affinity for Livemusic (4.07×), Tagesschau (2.42×), and Slim-fit pants (8.83×) over the country average.
Where do Cotton fans live in Germany?
Cotton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 886,506), Bayern (reach 600,121), and Baden-Württemberg (reach 487,998). These three regions account for the largest share of the active audience.
What other brands do Cotton fans also like?
Beyond Cotton itself, the audience over-indexes on Tagesschau (2.42×), Slim-fit pants (8.83×), Blanket (6.66×), and Window blind (5.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.