Cotton Audience in Germany
Cotton has an estimated audience of 3,790,110 people in Germany. 72.0% are female, 28.0% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Women's empowerment, Ireen Sheer, Homesteading.
The average Cotton fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Women's empowerment, with strongest over-indexing on Progressive rock (2.23× the country average). Demographically, the Cotton audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Cotton fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 39.8 |
| Estimated audience size | 3,790,110 |
Audience persona
The typical Cotton fan in Germany is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 886,506 | 1.07× |
| Bayern | 600,121 | 0.99× |
| Baden-Württemberg | 487,998 | 0.94× |
| Niedersachsen | 364,507 | 0.99× |
| Hessen | 345,332 | 1.2× |
| Berlin | 193,427 | 1.14× |
| Rheinland-Pfalz | 192,054 | 1.01× |
| Sachsen | 179,051 | 0.96× |
| Schleswig-Holstein | 125,608 | 0.92× |
| Brandenburg | 111,151 | 0.95× |
| Hamburg | 101,632 | 1.19× |
| Sachsen-Anhalt | 89,682 | 0.91× |
| Thüringen | 86,973 | 0.9× |
| Mecklenburg-Vorpommern | 55,488 | 0.77× |
| Saarland | 39,889 | 0.86× |
| Bremen | 39,145 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.23× | Music & Radio |
| Gil Ofarim | 1.66× | Music & Radio |
| Women's empowerment | 2.43× | Politics & Society |
| Ireen Sheer | 1.74× | Music & Radio |
| Homesteading | 3.27× | Home & Garden |
| Timo Hildebrand | 4.18× | Sports |
| Pumuckl | 2.69× | Movies & TV |
| Solo climbing | 1.71× | Sports |
| Huck (magazine) | 4.1× | Internet & Social Media |
| Roger Federer | 1.64× | Sports |
| Jersey (fabric) | 2.1× | Fashion & Accessoires |
| Kendra Scott | 5.06× | Fashion & Accessoires |
| Bounce (film) | 3.94× | Movies & TV |
| The Hunt (2012 film) | 1.73× | Movies & TV |
| Durban University of Technology | 1.92× | Business & Career |
| Jason Clarke (actor) | 1.79× | Movies & TV |
| Kobe University | 5.18× | Business & Career |
| Cloppenburg | 1.63× | Travel & Leisure |
| Kerala | 1.53× | Travel & Leisure |
| Krasnodar | 2.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.6 |
| Indulgence | JOY | 1.56 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.32 |
| Sports Activity | POWER | 1.27 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
See Cotton audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cotton have in Germany?
Cotton has an estimated audience of 3,790,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cotton fans?
72.0% of Cotton fans are female, 28.0% are male, with an average age of 39.8 years.
Which brands do Cotton fans like most?
Cotton fans show strongest brand affinity for Progressive rock (2.23×), Gil Ofarim (1.66×), and Women's empowerment (2.43×) over the country average.
Where do Cotton fans live in Germany?
Cotton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 886,506), Bayern (reach 600,121), and Baden-Württemberg (reach 487,998). These three regions account for the largest share of the active audience.
What other brands do Cotton fans also like?
Beyond Cotton itself, the audience over-indexes on Gil Ofarim (1.66×), Women's empowerment (2.43×), Ireen Sheer (1.74×), and Homesteading (3.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.