Rascasse Audience Intelligence

Cotton Audience in Germany

A data profile of the people who buy, follow and care about Cotton in Germany — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 3,790,110 people in Germany.

#978among Topic in Germany#77in Fashion & Accessoires

The average Cotton fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Slim-fit pants, General practitioner, Window blind, with strongest over-indexing on Slim-fit pants (9× the country average).

Demographically, the Cotton audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cotton fan in Germany is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Slim-fit pants.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cotton profile in Germany.

Audience size
3.8M
in Germany
Gender
72.0%♀
28.0% male
Age
39.8
average years
Country rank
#1581
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cotton fans

72.0% are female, 28.0% are male, average age 39.8.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Cotton audience in Germany
MetricValue
Female72.0%
Male28.0%
Average age39.8
Estimated audience size3,790,110
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Cotton audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Cotton audience comes from Germany.

Worldwide audience distribution share by country for Cotton
CountryShare
United States24.2%
India9.3%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cotton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cotton fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.19×
02Hamburg~100K1.18×
03Hessen~300K1.13×
04Berlin~200K1.07×
05Rheinland-Pfalz~200K1.06×
06Nordrhein-Westfalen~800K1.01×
07Sachsen-Anhalt~100K0.99×
08Thüringen~90K0.98×
09Sachsen~200K0.97×
10Niedersachsen~400K0.96×
11Brandenburg~100K0.96×
12Bayern~600K0.95×
13Schleswig-Holstein~100K0.93×
14Saarland~40K0.93×
15Baden-Württemberg~500K0.91×
16Mecklenburg-Vorpommern~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Cotton, Germany
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cotton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cotton audience
#·InterestCategoryAffinity×
01General practitionerHealth10.34×
02Slim-fit pantsFashion & Accessoires9.00×
03Kitchen gardenHome & Garden8.29×
04Window blindHome & Garden5.19×
05BlanketHome & Garden4.65×
06Cultural heritagePolitics & Society3.77×
07EmbroideryHome & Garden3.45×
08WeavingFashion & Accessoires3.39×
09BodrumTravel & Leisure3.32×
10PillowHome & Garden3.19×
11Succulent plantHome & Garden2.97×
12Sewing machineHome & Garden2.86×
13Tour de FranceSports2.80×
14CrochetHome & Garden2.46×
15Child developmentBusiness & Career2.25×
16KitchenHome & Garden1.92×
17HermèsFashion & Accessoires1.67×
18RyanairTravel & Leisure1.66×
19Men's clothingFashion & Accessoires1.66×
20CommerzbankBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cotton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cotton audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.65×
Design AffinityPREMIUM1.54×
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cotton audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
PatriotismCONSERVATISM0.91×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cotton have in Germany?

Cotton has an estimated audience of 3,790,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cotton fans?

72.0% of Cotton fans are female, 28.0% are male, with an average age of 39.8 years.

03

Which brands do Cotton fans like most?

Cotton fans show strongest brand affinity for Slim-fit pants (9×), General practitioner (10.34×), and Window blind (5.19×) over the country average.

04

Where do Cotton fans live in Germany?

Cotton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cotton fans also like?

Beyond Cotton itself, the audience over-indexes on General practitioner (10.34×), Window blind (5.19×), Embroidery (3.45×), and Blanket (4.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Cotton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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