A data profile of the people who buy, follow and care about Cotton in Canada — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 4,045,017 people in Canada.
The average Cotton fan in Canada is 40.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Designer clothing, Nonprofit organization, Career development, with strongest over-indexing on Designer clothing (2.76× the country average).
Demographically, the Cotton audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Cotton fan in Canada is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Designer clothing.
The key figures that characterise the Cotton profile in Canada.
69.3% are female, 30.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 40.7 |
| Estimated audience size | 4,045,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Cotton audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
Where the Cotton audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.46× | |
| 02 | British Columbia | ~800K | 1.37× | |
| 03 | Alberta | ~600K | 1.17× | |
| 04 | Manitoba | ~200K | 1.11× | |
| 05 | Quebec | ~1M | 1.07× | |
| 06 | Saskatchewan | ~100K | 0.97× | |
| 07 | New Brunswick | ~90K | 0.92× | |
| 08 | Prince Edward Island | ~20K | 0.91× | |
| 09 | Nova Scotia | ~100K | 0.89× | |
| 10 | Newfoundland and Labrador | ~50K | 0.85× |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Designer clothing | Fashion & Accessoires | 2.76× | ||
| 02 | Air France | Travel & Leisure | 2.76× | ||
| 03 | United Airlines | Travel & Leisure | 2.76× | ||
| 04 | American Airlines | Travel & Leisure | 2.76× | ||
| 05 | Skyscanner | Travel & Leisure | 2.66× | ||
| 06 | Blanket | Home & Garden | 2.53× | ||
| 07 | Family car | Cars & Mobility | 2.46× | ||
| 08 | Trivago | Travel & Leisure | 2.36× | ||
| 09 | Hinduism | Politics & Society | 2.35× | ||
| 10 | Career development | Business & Career | 2.29× | ||
| 11 | Bollywood movies | Movies & TV | 2.00× | ||
| 12 | Employment website | Business & Career | 2.00× | ||
| 13 | Tom Cruise | Movies & TV | 1.98× | ||
| 14 | Street food | Food & Beverages | 1.94× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.88× | ||
| 16 | Mattress | Home & Garden | 1.79× | ||
| 17 | Foot Locker | Shopping | 1.78× | ||
| 18 | Nonprofit organization | Politics & Society | 1.65× | ||
| 19 | Etsy | Fashion & Accessoires | 1.53× | ||
| 20 | Reitmans | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.75× | |
| Travelling | THRILL | 1.68× | |
| Design Affinity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.98× |
Cotton has an estimated audience of 4,045,017 people in Canada, concentrated in Ontario and Quebec.
69.3% of Cotton fans are female, 30.7% are male, with an average age of 40.7 years.
Cotton fans show strongest brand affinity for Designer clothing (2.76×), Nonprofit organization (1.65×), and Career development (2.29×) over the country average.
Cotton fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cotton itself, the audience over-indexes on Nonprofit organization (1.65×), Career development (2.29×), Mattress (1.79×), and Trivago (2.36×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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