A data profile of the people who buy, follow and care about Cotton in United Kingdom — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 9,441,391 people in United Kingdom.
The average Cotton fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include Volunteering, Kitchen, Hobby, with strongest over-indexing on Volunteering (2.63× the country average).
Demographically, the Cotton audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Individualism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cotton fan in United Kingdom is more female, around 45.2 years old, with strong Individualism tendencies and a notable affinity for Volunteering.
The key figures that characterise the Cotton profile in United Kingdom.
73.8% are female, 26.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 45.2 |
| Estimated audience size | 9,441,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Cotton audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
Where the Cotton audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.76× | |
| 02 | East of England | ~1M | 1.36× | |
| 03 | England | ~7M | 1.13× | |
| 04 | Wales | ~600K | 1.06× | |
| 05 | Yorkshire and the Humber | ~800K | 1.04× | |
| 06 | Scotland | ~800K | 0.94× | |
| 07 | South East | ~1M | 0.93× | |
| 08 | Northern Ireland | ~300K | 0.90× | |
| 09 | North East | ~300K | 0.81× | |
| 10 | East Midlands | ~500K | 0.78× | |
| 11 | South West | ~600K | 0.74× | |
| 12 | North West | ~700K | 0.72× |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.63× | ||
| 02 | Mother's Day | Kids & Family | 2.37× | ||
| 03 | Philanthropy | Arts & Culture | 2.21× | ||
| 04 | Hot tub | Home & Garden | 1.94× | ||
| 05 | Refrigerator | Home & Garden | 1.84× | ||
| 06 | Hobby | Home & Garden | 1.74× | ||
| 07 | Wikipedia | Internet & Social Media | 1.71× | ||
| 08 | Tradition | Politics & Society | 1.66× | ||
| 09 | Breaking news | Movies & TV | 1.65× | ||
| 10 | EBay | Shopping | 1.64× | ||
| 11 | Skirt | Fashion & Accessoires | 1.64× | ||
| 12 | Confectionery | Food & Beverages | 1.64× | ||
| 13 | Kitchen | Home & Garden | 1.60× | ||
| 14 | IKEA | Home & Garden | 1.60× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.55× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 17 | Energy | Home & Garden | 1.54× | ||
| 18 | Home Appliances | Home & Garden | 1.52× | ||
| 19 | Organic food | Food & Beverages | 1.51× | ||
| 20 | Distilled beverage | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.59× | |
| DIY Mentality | THRILL | 1.38× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× |
Cotton has an estimated audience of 9,441,391 people in United Kingdom, concentrated in England and East of England.
73.8% of Cotton fans are female, 26.2% are male, with an average age of 45.2 years.
Cotton fans show strongest brand affinity for Volunteering (2.63×), Kitchen (1.6×), and Hobby (1.74×) over the country average.
Cotton fans in United Kingdom are most concentrated in England (reach ~7M), East of England (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cotton itself, the audience over-indexes on Kitchen (1.6×), Hobby (1.74×), Do it yourself (DIY) (1.54×), and EBay (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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