Cotton Audience in United Kingdom
Cotton has an estimated audience of 9,441,391 people in United Kingdom. 73.8% are female, 26.2% are male, average age 45.2. Top regions: England, East of England, South East. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Cotton fan in United Kingdom is 45.2 years old, more female, and lives primarily in England. The audience is concentrated in England, East of England, South East. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Cotton audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Cotton fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 45.2 |
| Estimated audience size | 9,441,391 |
Audience persona
The typical Cotton fan in United Kingdom is more female, around 45.2 years old, with strong Individualism tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,081,044 | 1.13× |
| East of England | 1,197,608 | 1.39× |
| South East | 1,168,489 | 0.92× |
| Scotland | 791,173 | 0.93× |
| Yorkshire and the Humber | 789,856 | 1.04× |
| West Midlands | 724,028 | 1.79× |
| North West | 690,605 | 0.68× |
| Wales | 577,407 | 1.07× |
| South West | 539,212 | 0.69× |
| East Midlands | 483,288 | 0.73× |
| North East | 276,629 | 0.75× |
| Northern Ireland | 252,088 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Weddings | 1.86× | Kids & Family |
| Luxury yacht | 3.34× | Travel & Leisure |
| Expensive Taste | 2.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.85 |
| Design Affinity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.37 |
| Creativity | OPEN | 1.24 |
| Community Orientation | OPEN | 1.24 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
See Cotton audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Cotton have in United Kingdom?
Cotton has an estimated audience of 9,441,391 people in United Kingdom, concentrated in England and East of England.
What is the gender split and age of Cotton fans?
73.8% of Cotton fans are female, 26.2% are male, with an average age of 45.2 years.
Which brands do Cotton fans like most?
Cotton fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Cotton fans live in United Kingdom?
Cotton fans in United Kingdom are most concentrated in England (reach 7,081,044), East of England (reach 1,197,608), and South East (reach 1,168,489). These three regions account for the largest share of the active audience.
What other brands do Cotton fans also like?
Beyond Cotton itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.