Organic food Audience in United Kingdom
Organic food has an estimated audience of 11,559,321 people in United Kingdom. 66.1% are female, 33.9% are male, average age 43.9. Top regions: England, Greater London, North West. Top brand affinities: Recipes, Health & wellness, Morrisons, Matalan, Waitrose.
The average Organic food fan in United Kingdom is 43.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Recipes, Health & wellness, Morrisons, with strongest over-indexing on Recipes (1.84× the country average). Demographically, the Organic food audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic food fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 43.9 |
| Estimated audience size | 11,559,321 |
Audience persona
The typical Organic food fan in United Kingdom is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Recipes.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,669,491 | 0.93× |
| Greater London | 2,145,323 | 1.42× |
| North West | 1,575,463 | 1.28× |
| South East | 1,512,669 | 0.97× |
| South West | 1,098,250 | 1.16× |
| Scotland | 1,056,390 | 1.01× |
| East of England | 1,050,075 | 1× |
| East Midlands | 844,525 | 1.04× |
| Yorkshire and the Humber | 653,870 | 0.7× |
| Wales | 610,852 | 0.93× |
| Northern Ireland | 399,824 | 1.12× |
| West Midlands | 350,747 | 0.71× |
| North East | 326,715 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Recipes | 1.84× | Food & Beverages |
| Health & wellness | 2.03× | Health |
| Morrisons | 1.81× | Food & Beverages |
| Matalan | 1.88× | Shopping |
| Waitrose | 1.73× | Shopping |
| Debenhams | 1.97× | Fashion & Accessoires |
| John Lewis (department store) | 1.6× | Shopping |
| Ocado | 2.26× | Shopping |
| Waterstones | 2× | Literature |
| IKEA | 1.66× | Home & Garden |
| Local food | 2.13× | Food & Beverages |
| Superdrug | 1.75× | Shopping |
| Marks & Spencer | 1.68× | Shopping |
| Vegetable | 1.84× | Food & Beverages |
| Veganism | 1.55× | Food & Beverages |
| Harrods | 1.85× | Shopping |
| Selfridges | 1.74× | Shopping |
| Self care | 1.98× | Health |
| Cookbook | 2.56× | Food & Beverages |
| Skin care | 1.74× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Indulgence | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.42 |
| DIY Mentality | THRILL | 1.31 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
See Organic food audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Organic food have in United Kingdom?
Organic food has an estimated audience of 11,559,321 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Organic food fans?
66.1% of Organic food fans are female, 33.9% are male, with an average age of 43.9 years.
Which brands do Organic food fans like most?
Organic food fans show strongest brand affinity for Recipes (1.84×), Health & wellness (2.03×), and Morrisons (1.81×) over the country average.
Where do Organic food fans live in United Kingdom?
Organic food fans in United Kingdom are most concentrated in England (reach 8,669,491), Greater London (reach 2,145,323), and North West (reach 1,575,463). These three regions account for the largest share of the active audience.
What other brands do Organic food fans also like?
Beyond Organic food itself, the audience over-indexes on Health & wellness (2.03×), Morrisons (1.81×), Matalan (1.88×), and Waitrose (1.73×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.