A data profile of the people who buy, follow and care about Vegetable in United Kingdom — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 12,869,420 people in United Kingdom.
The average Vegetable fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Fruit, Home Bargains, Nutrient, with strongest over-indexing on Fruit (2.18× the country average).
Demographically, the Vegetable audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vegetable fan in United Kingdom is more female, around 45.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fruit.
The key figures that characterise the Vegetable profile in United Kingdom.
67.8% are female, 32.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.5 |
| Estimated audience size | 12,869,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Vegetable audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Vegetable audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 1.21× | |
| 02 | Wales | ~900K | 1.20× | |
| 03 | Greater London | ~2M | 1.13× | |
| 04 | East of England | ~1.5M | 1.11× | |
| 05 | South West | ~1M | 1.11× | |
| 06 | East Midlands | ~1M | 1.11× | |
| 07 | South East | ~2M | 1.03× | |
| 08 | Scotland | ~1M | 0.95× | |
| 09 | Northern Ireland | ~400K | 0.95× | |
| 10 | England | ~9.5M | 0.90× | |
| 11 | North East | ~400K | 0.79× | |
| 12 | West Midlands | ~400K | 0.78× | |
| 13 | Yorkshire and the Humber | ~800K | 0.74× |
The strongest cross-interests of the Vegetable audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trinidad and Tobago | Travel & Leisure | 4.65× | ||
| 02 | Human nutrition | Food & Beverages | 2.27× | ||
| 03 | Herb | Food & Beverages | 2.22× | ||
| 04 | Fruit | Food & Beverages | 2.18× | ||
| 05 | Nut (fruit) | Food & Beverages | 2.14× | ||
| 06 | Dish (food) | Food & Beverages | 1.81× | ||
| 07 | Botany | Home & Garden | 1.78× | ||
| 08 | Garden centre | Home & Garden | 1.73× | ||
| 09 | Crop | Home & Garden | 1.72× | ||
| 10 | Park | Travel & Leisure | 1.65× | ||
| 11 | Nutrient | Food & Beverages | 1.64× | ||
| 12 | Oven | Home & Garden | 1.60× | ||
| 13 | Meat | Food & Beverages | 1.58× | ||
| 14 | Home Bargains | Shopping | 1.57× | ||
| 15 | Tree | Home & Garden | 1.55× | ||
| 16 | Agriculture | Business & Career | 1.54× | ||
| 17 | Sink | Home & Garden | 1.54× | ||
| 18 | Juice | Food & Beverages | 1.52× | ||
| 19 | Milk | Food & Beverages | 1.51× | ||
| 20 | Natural product | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.55× | |
| Community Orientation | OPEN | 1.28× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Risk Appetite | THRILL | 0.94× |
Vegetable has an estimated audience of 12,869,420 people in United Kingdom, concentrated in England and Greater London.
67.8% of Vegetable fans are female, 32.2% are male, with an average age of 45.5 years.
Vegetable fans show strongest brand affinity for Fruit (2.18×), Home Bargains (1.57×), and Nutrient (1.64×) over the country average.
Vegetable fans in United Kingdom are most concentrated in England (reach ~9.5M), Greater London (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Vegetable itself, the audience over-indexes on Home Bargains (1.57×), Nutrient (1.64×), Meat (1.58×), and Herb (2.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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