Vegetable Audience in United Kingdom
Vegetable has an estimated audience of 12,869,420 people in United Kingdom. 67.8% are female, 32.2% are male, average age 45.5. Top regions: England, Greater London, South East. Top brand affinities: Fruit, Home Bargains, Nutrient, Meat, Herb.
The average Vegetable fan in United Kingdom is 45.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Fruit, Home Bargains, Nutrient, with strongest over-indexing on Fruit (2.18× the country average). Demographically, the Vegetable audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Vegetable fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.5 |
| Estimated audience size | 12,869,420 |
Audience persona
The typical Vegetable fan in United Kingdom is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Fruit.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,652,066 | 0.9× |
| Greater London | 1,896,177 | 1.13× |
| South East | 1,774,142 | 1.03× |
| North West | 1,666,560 | 1.21× |
| East of England | 1,305,755 | 1.11× |
| South West | 1,180,501 | 1.12× |
| Scotland | 1,099,015 | 0.95× |
| East Midlands | 1,008,310 | 1.11× |
| Wales | 884,253 | 1.2× |
| Yorkshire and the Humber | 764,394 | 0.74× |
| West Midlands | 425,755 | 0.77× |
| North East | 390,986 | 0.78× |
| Northern Ireland | 375,256 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fruit | 2.18× | Food & Beverages |
| Home Bargains | 1.57× | Shopping |
| Nutrient | 1.64× | Food & Beverages |
| Meat | 1.58× | Food & Beverages |
| Herb | 2.22× | Food & Beverages |
| Agriculture | 1.54× | Business & Career |
| Tree | 1.55× | Home & Garden |
| Oven | 1.6× | Home & Garden |
| Nut (fruit) | 2.14× | Food & Beverages |
| Botany | 1.78× | Home & Garden |
| Trinidad and Tobago | 4.65× | Travel & Leisure |
| Dish (food) | 1.81× | Food & Beverages |
| Crop | 1.72× | Home & Garden |
| Park | 1.65× | Travel & Leisure |
| Milk | 1.51× | Food & Beverages |
| Garden centre | 1.73× | Home & Garden |
| Juice | 1.52× | Food & Beverages |
| Natural product | 1.51× | Food & Beverages |
| Human nutrition | 2.27× | Food & Beverages |
| Sink | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.34 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Convenience Orientation | PREMIUM | 1.28 |
| Indulgence | JOY | 1.23 |
| Design Affinity | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
See Vegetable audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Vegetable have in United Kingdom?
Vegetable has an estimated audience of 12,869,420 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Vegetable fans?
67.8% of Vegetable fans are female, 32.2% are male, with an average age of 45.5 years.
Which brands do Vegetable fans like most?
Vegetable fans show strongest brand affinity for Fruit (2.18×), Home Bargains (1.57×), and Nutrient (1.64×) over the country average.
Where do Vegetable fans live in United Kingdom?
Vegetable fans in United Kingdom are most concentrated in England (reach 9,652,066), Greater London (reach 1,896,177), and South East (reach 1,774,142). These three regions account for the largest share of the active audience.
What other brands do Vegetable fans also like?
Beyond Vegetable itself, the audience over-indexes on Home Bargains (1.57×), Nutrient (1.64×), Meat (1.58×), and Herb (2.22×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.