A data profile of the people who buy, follow and care about Human nutrition in United Kingdom — modelled from more than twelve digital signal sources. Human nutrition has an estimated audience of 3,739,063 people in United Kingdom.
The average Human nutrition fan in United Kingdom is 48.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Energy bar, Political science, with strongest over-indexing on Wikipedia (3.41× the country average).
Demographically, the Human nutrition audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Human nutrition fan in United Kingdom is more female, around 48.0 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Human nutrition profile in United Kingdom.
70.1% are female, 29.9% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 48.0 |
| Estimated audience size | 3,739,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Human nutrition audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 11.6% |
| United Kingdom | 6.8% |
Where the Human nutrition audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.09× | |
| 02 | Northern Ireland | ~100K | 1.09× | |
| 03 | West Midlands | ~200K | 1.08× | |
| 04 | South East | ~500K | 1.05× | |
| 05 | South West | ~300K | 1.04× | |
| 06 | North East | ~100K | 1.01× | |
| 07 | East of England | ~300K | 1.00× | |
| 08 | Yorkshire and the Humber | ~300K | 0.98× | |
| 09 | East Midlands | ~300K | 0.98× | |
| 10 | Wales | ~200K | 0.97× | |
| 11 | North West | ~400K | 0.92× | |
| 12 | Scotland | ~300K | 0.92× |
The strongest cross-interests of the Human nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herbalife | Health | 12.94× | ||
| 02 | Cultural tourism | Travel & Leisure | 11.02× | ||
| 03 | AmazonFresh | Shopping | 10.45× | ||
| 04 | Slow Food | Food & Beverages | 8.83× | ||
| 05 | Energy bar | Food & Beverages | 8.79× | ||
| 06 | Smoked meat | Food & Beverages | 5.78× | ||
| 07 | Wendy's | Food & Beverages | 5.74× | ||
| 08 | Political science | Business & Career | 4.98× | ||
| 09 | Turkish Airlines | Travel & Leisure | 4.64× | ||
| 10 | Plant-based diet | Health | 4.27× | ||
| 11 | Sunday Brunch | Kids & Family | 4.10× | ||
| 12 | Child development | Business & Career | 3.59× | ||
| 13 | BB cream | Beauty & Wellness | 3.56× | ||
| 14 | Wikipedia | Internet & Social Media | 3.41× | ||
| 15 | Philanthropy | Arts & Culture | 2.72× | ||
| 16 | Vegetable | Food & Beverages | 2.27× | ||
| 17 | Superman | Movies & TV | 1.80× | ||
| 18 | Donald Trump | Politics & Society | 1.69× | ||
| 19 | Politics | Politics & Society | 1.66× | ||
| 20 | Breaking news | Movies & TV | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.61× | |
| Individualism | JOY | 1.38× | |
| Risk Appetite | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.85× |
Human nutrition has an estimated audience of 3,739,063 people in United Kingdom, concentrated in England and South East.
70.1% of Human nutrition fans are female, 29.9% are male, with an average age of 48.0 years.
Human nutrition fans show strongest brand affinity for Wikipedia (3.41×), Energy bar (8.79×), and Political science (4.98×) over the country average.
Human nutrition fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Human nutrition itself, the audience over-indexes on Energy bar (8.79×), Political science (4.98×), AmazonFresh (10.45×), and Vegetable (2.27×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Human nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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