Human nutrition Audience in United States

Human nutrition has an estimated audience of 13,510,627 people in United States. 64.6% are female, 35.4% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: MSN, Fruit salad, Staples (Canada), Great Clips, Diet food.

The average Human nutrition fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Fruit salad, Staples (Canada), with strongest over-indexing on MSN (4.76× the country average). Demographically, the Human nutrition audience skews more female with an average age of 47.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Field of study

Demographics of Human nutrition fans

Demographic split for Human nutrition audience in United States
MetricValue
Female64.6%
Male35.4%
Average age47.0
Estimated audience size13,510,627

Audience persona

The typical Human nutrition fan in United States is more female, around 47.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Human nutrition in United States
RegionReachAffinity
California1,438,3330.97×
Texas1,013,8030.87×
Florida869,7050.95×
New York837,5271.11×
Pennsylvania508,4921.12×
Ohio427,7051.03×
Illinois427,1820.95×
North Carolina419,7761.03×
Georgia392,3870.94×
New Jersey387,4611.13×
Michigan363,9241.03×
Virginia338,1081.03×
Colorado293,9481.38×
Tennessee284,9541.05×
Massachusetts275,8191.04×
Wisconsin260,4011.28×
Washington257,7190.95×
Arizona233,7800.85×
Indiana226,2430.92×
Missouri215,0790.99×
Maryland214,9520.93×
South Carolina211,9191.04×
Minnesota210,0741.09×
Louisiana180,6731.04×
Alabama168,7430.89×
Connecticut153,7381.13×
Oregon153,3910.99×
Kentucky153,3390.91×
Nevada147,7191.13×
Oklahoma129,1490.86×
Utah125,5161.04×
Iowa116,9881.05×
Kansas110,2311.04×
Arkansas92,6840.83×
Mississippi85,2360.77×
Nebraska76,7591.13×
Idaho71,2181.05×
New Hampshire59,8351.12×
New Mexico58,7370.87×
Maine55,9521.16×
West Virginia51,2270.81×
Hawaii50,6520.87×
Montana46,0331.23×
Rhode Island40,7580.95×
North Dakota33,4151.2×
Delaware31,2860.84×
Washington, District of Columbia31,2770.77×
South Dakota29,9680.96×
Vermont22,9070.97×
Alaska22,4710.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human nutrition audience
BrandAffinityCategory
MSN4.76×News
Fruit salad22.11×Food & Beverages
Staples (Canada)4.49×Business & Career
Great Clips4.37×Beauty & Wellness
Diet food6.02×Food & Beverages
Planet Fitness2.7×Sports
Hobby Lobby2.34×Home & Garden
Google Drive2.43×Technology & Electronics
Breast Cancer awareness4.67×Health
Aldi2.23×Shopping
Gymshark5.08×Sports
Diaper bag3.69×Kids & Family
Happiness1.76×Health
Google Flights3.06×Travel & Leisure
Local food2.65×Food & Beverages
Nature1.64×Home & Garden
Katherine Heigl7.84×Movies & TV
Vegetable1.99×Food & Beverages
Organic farming2.64×Food & Beverages
Deion Sanders4.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human nutrition audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
MindfulnessBALANCE1.87
Healthy LifestyleBALANCE1.56
Community OrientationOPEN1.56
SustainabilityBALANCE1.55
Urban LifestyleOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Human nutrition
CountryShare
United States24.7%
Brazil11.6%
United Kingdom6.8%

See Human nutrition audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Human nutrition have in United States?

Human nutrition has an estimated audience of 13,510,627 people in United States, concentrated in California and Texas.

What is the gender split and age of Human nutrition fans?

64.6% of Human nutrition fans are female, 35.4% are male, with an average age of 47.0 years.

Which brands do Human nutrition fans like most?

Human nutrition fans show strongest brand affinity for MSN (4.76×), Fruit salad (22.11×), and Staples (Canada) (4.49×) over the country average.

Where do Human nutrition fans live in United States?

Human nutrition fans in United States are most concentrated in California (reach 1,438,333), Texas (reach 1,013,803), and Florida (reach 869,705). These three regions account for the largest share of the active audience.

What other brands do Human nutrition fans also like?

Beyond Human nutrition itself, the audience over-indexes on Fruit salad (22.11×), Staples (Canada) (4.49×), Great Clips (4.37×), and Diet food (6.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.