Rascasse Audience Intelligence

Human nutrition Audience in United States

A data profile of the people who buy, follow and care about Human nutrition in United States — modelled from more than twelve digital signal sources. Human nutrition has an estimated audience of 13,510,627 people in United States.

#99among Field of study in United States#1757among Topic in United States#208in Food & Beverages

The average Human nutrition fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diet food, Fruit salad, Pinterest, with strongest over-indexing on Diet food (5.65× the country average).

Demographically, the Human nutrition audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Human nutrition fan in United States is more female, around 47.0 years old, with strong Family Orientation tendencies and a notable affinity for Diet food.

Category: Food & Beverages · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human nutrition profile in United States.

Audience size
13.5M
in United States
Gender
64.6%♀
35.4% male
Age
47.0
average years
Country rank
#2620
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human nutrition fans

64.6% are female, 35.4% are male, average age 47.0.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Human nutrition audience in United States
MetricValue
Female64.6%
Male35.4%
Average age47.0
Estimated audience size13,510,627
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Human nutrition audience in United States
Age bracketShare%
16-195%
20-2912%
30-3919%
40-4925%
50+39%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Human nutrition audience comes from United States.

Worldwide audience distribution share by country for Human nutrition
CountryShare
United States24.7%
Brazil11.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human nutrition audience in United States is strongest.

Fig. 05

Top regions by affinity

Human nutrition fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K1.29×
02Wisconsin~300K1.23×
03Montana~40K1.19×
04Maine~60K1.14×
05North Dakota~30K1.13×
06New Hampshire~60K1.12×
07New Jersey~400K1.11×
08Utah~100K1.10×
09Nebraska~70K1.10×
10Pennsylvania~500K1.07×
11Minnesota~200K1.07×
12Connecticut~100K1.07×
13Iowa~100K1.07×
14Vermont~30K1.07×
15Idaho~70K1.06×
16New York~800K1.04×
17Kansas~100K1.04×
18Nevada~100K1.03×
19South Dakota~30K1.03×
20Michigan~400K1.01×
21Massachusetts~300K1.01×
22Louisiana~200K1.01×
23Oregon~200K1.01×
24South Carolina~200K1.00×
25Hawaii~60K1.00×
26Tennessee~300K0.99×
27Ohio~400K0.98×
28North Carolina~400K0.98×
29Missouri~200K0.97×
30Rhode Island~40K0.97×
31Virginia~300K0.96×
32Alaska~30K0.94×
33Illinois~400K0.93×
34Washington~300K0.93×
35Kentucky~200K0.93×
36New Mexico~60K0.93×
37California~1.5M0.92×
38Florida~800K0.92×
39Indiana~200K0.92×
40West Virginia~60K0.92×
41Alabama~200K0.91×
42Delaware~30K0.91×
43Maryland~200K0.89×
44Georgia~400K0.88×
45Arkansas~100K0.88×
46Oklahoma~100K0.87×
47Mississippi~100K0.87×
48Washington, District of Columbia~40K0.87×
49Arizona~200K0.85×
50Texas~900K0.80×
Fig. 06

Affinity by region

Affinity by region — Human nutrition, United States
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human nutrition audience
#·InterestCategoryAffinity×
01Fruit saladFood & Beverages13.30×
02Court shoeFashion & Accessoires12.42×
03Diet foodFood & Beverages5.65×
04GymsharkSports4.00×
05Web serverTechnology & Electronics3.65×
06InnovationBusiness & Career2.70×
07FedExBusiness & Career2.63×
08Organic farmingFood & Beverages2.45×
09Real propertyHome & Garden2.30×
10Local foodFood & Beverages2.12×
11Google DriveTechnology & Electronics2.08×
12PinterestInternet & Social Media1.99×
13Trader Joe'sShopping1.91×
14Mortgage loansBusiness & Career1.89×
15RedditInternet & Social Media1.84×
16Planet FitnessSports1.71×
17HappinessHealth1.62×
18BarbecueFood & Beverages1.58×
19FurnitureHome & Garden1.54×
20NatureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human nutrition audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.13×
Community OrientationOPEN1.73×
PatriotismCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human nutrition audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
DIY MentalityTHRILL1.02×
IndividualismJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human nutrition have in United States?

Human nutrition has an estimated audience of 13,510,627 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Human nutrition fans?

64.6% of Human nutrition fans are female, 35.4% are male, with an average age of 47.0 years.

03

Which brands do Human nutrition fans like most?

Human nutrition fans show strongest brand affinity for Diet food (5.65×), Fruit salad (13.3×), and Pinterest (1.99×) over the country average.

04

Where do Human nutrition fans live in United States?

Human nutrition fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Human nutrition fans also like?

Beyond Human nutrition itself, the audience over-indexes on Fruit salad (13.3×), Pinterest (1.99×), Happiness (1.62×), and Google Drive (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Human nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Human nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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