Human nutrition Audience in Germany
Human nutrition has an estimated audience of 1,862,076 people in Germany. 65.0% are female, 35.0% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Detox, Audi A8, Do it yourself (DIY), Self care, Tagesschau.
The average Human nutrition fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Detox, Audi A8, Do it yourself (DIY), with strongest over-indexing on Detox (22.67× the country average). Demographically, the Human nutrition audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Field of study
Demographics of Human nutrition fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 43.9 |
| Estimated audience size | 1,862,076 |
Audience persona
The typical Human nutrition fan in Germany is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Detox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,299 | 0.64× |
| Bayern | 209,894 | 0.7× |
| Baden-Württemberg | 188,593 | 0.74× |
| Niedersachsen | 117,865 | 0.65× |
| Hessen | 93,323 | 0.66× |
| Sachsen | 81,980 | 0.9× |
| Berlin | 65,533 | 0.79× |
| Rheinland-Pfalz | 63,414 | 0.68× |
| Thüringen | 60,449 | 1.27× |
| Sachsen-Anhalt | 54,920 | 1.14× |
| Brandenburg | 54,412 | 0.94× |
| Schleswig-Holstein | 54,312 | 0.81× |
| Mecklenburg-Vorpommern | 41,640 | 1.17× |
| Saarland | 38,082 | 1.67× |
| Hamburg | 37,781 | 0.9× |
| Bremen | 37,224 | 2.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Detox | 22.67× | Health |
| Audi A8 | 20× | Cars & Mobility |
| Do it yourself (DIY) | 3.22× | Home & Garden |
| Self care | 3.9× | Health |
| Tagesschau | 2.14× | Movies & TV |
| Local food | 3.43× | Food & Beverages |
| True Detective | 4.17× | Movies & TV |
| Fruit salad | 11.85× | Food & Beverages |
| Mulberry (company) | 20× | Fashion & Accessoires |
| Family | 1.86× | Kids & Family |
| Fast food | 2.59× | Food & Beverages |
| Day spa | 5.43× | Beauty & Wellness |
| Vacations | 2.5× | Travel & Leisure |
| Child care | 3.73× | Kids & Family |
| Ariana Grande | 4.36× | Music & Radio |
| Pets | 1.54× | Pets & Animals |
| Ming-Na Wen | 20× | Movies & TV |
| Airbnb | 2.03× | Travel & Leisure |
| Kitchenware | 3.27× | Home & Garden |
| Primark | 2.45× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.67 |
| Healthy Lifestyle | BALANCE | 2.19 |
| Urban Lifestyle | OPEN | 2.07 |
| DIY Mentality | THRILL | 1.99 |
| Design Affinity | PREMIUM | 1.94 |
| Sports Activity | POWER | 1.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 11.6% |
| United Kingdom | 6.8% |
See Human nutrition audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Human nutrition have in Germany?
Human nutrition has an estimated audience of 1,862,076 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human nutrition fans?
65.0% of Human nutrition fans are female, 35.0% are male, with an average age of 43.9 years.
Which brands do Human nutrition fans like most?
Human nutrition fans show strongest brand affinity for Detox (22.67×), Audi A8 (20×), and Do it yourself (DIY) (3.22×) over the country average.
Where do Human nutrition fans live in Germany?
Human nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,299), Bayern (reach 209,894), and Baden-Württemberg (reach 188,593). These three regions account for the largest share of the active audience.
What other brands do Human nutrition fans also like?
Beyond Human nutrition itself, the audience over-indexes on Audi A8 (20×), Do it yourself (DIY) (3.22×), Self care (3.9×), and Tagesschau (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.