Audi A8 Audience in Germany
Audi A8 has an estimated audience of 665,885 people in Germany. 18.2% are female, 81.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Human nutrition, Audi A1, Peugeot 408, Audi A3, Hatchback.
The average Audi A8 fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Human nutrition, Audi A1, Peugeot 408, with strongest over-indexing on Human nutrition (20× the country average). Demographically, the Audi A8 audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi A8 fans
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 39.1 |
| Estimated audience size | 665,885 |
Audience persona
The typical Audi A8 fan in Germany is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Human nutrition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,426 | 1.14× |
| Bayern | 114,672 | 1.07× |
| Baden-Württemberg | 103,179 | 1.14× |
| Niedersachsen | 77,012 | 1.19× |
| Hessen | 57,486 | 1.13× |
| Sachsen | 34,679 | 1.06× |
| Rheinland-Pfalz | 32,040 | 0.96× |
| Berlin | 29,756 | 1× |
| Schleswig-Holstein | 20,302 | 0.85× |
| Hamburg | 18,057 | 1.2× |
| Brandenburg | 16,958 | 0.82× |
| Thüringen | 15,475 | 0.91× |
| Sachsen-Anhalt | 14,884 | 0.86× |
| Mecklenburg-Vorpommern | 11,343 | 0.89× |
| Saarland | 7,102 | 0.87× |
| Bremen | 5,124 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Human nutrition | 20× | Food & Beverages |
| Audi A1 | 21.3× | Cars & Mobility |
| Peugeot 408 | 27.04× | Cars & Mobility |
| Audi A3 | 13.12× | Cars & Mobility |
| Hatchback | 6.65× | Cars & Mobility |
| Esso | 7.09× | Cars & Mobility |
| Audi A7 | 16.52× | Cars & Mobility |
| David Yurman | 27.46× | Fashion & Accessoires |
| Used Cars | 5.73× | Cars & Mobility |
| Rolls-Royce Ghost | 36.25× | Cars & Mobility |
| Pebble Beach Golf Links | 41.07× | Sports |
| Audi Q5 | 10.09× | Cars & Mobility |
| Franck Muller | 38.37× | Fashion & Accessoires |
| Ford Focus (RS - ST - WRC) | 20.87× | Cars & Mobility |
| Volvo V70 | 34.39× | Cars & Mobility |
| BMW X3 (F25) | 19.25× | Cars & Mobility |
| Audi Q3 | 9.25× | Cars & Mobility |
| BMW Z4 (E89) | 21.87× | Cars & Mobility |
| National health insurance | 12.81× | Business & Career |
| Bernhard Langer | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.17 |
| Quality Awareness | PREMIUM | 1.91 |
| Luxury Orientation | PREMIUM | 1.78 |
| Need for Security | CONSERVATISM | 1.56 |
| Patriotism | CONSERVATISM | 1.45 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.0% |
| United States | 9.7% |
| Poland | 5.3% |
See Audi A8 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi A8 have in Germany?
Audi A8 has an estimated audience of 665,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi A8 fans?
18.2% of Audi A8 fans are female, 81.8% are male, with an average age of 39.1 years.
Which brands do Audi A8 fans like most?
Audi A8 fans show strongest brand affinity for Human nutrition (20×), Audi A1 (21.3×), and Peugeot 408 (27.04×) over the country average.
Where do Audi A8 fans live in Germany?
Audi A8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,426), Bayern (reach 114,672), and Baden-Württemberg (reach 103,179). These three regions account for the largest share of the active audience.
What other brands do Audi A8 fans also like?
Beyond Audi A8 itself, the audience over-indexes on Audi A1 (21.3×), Peugeot 408 (27.04×), Audi A3 (13.12×), and Hatchback (6.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi A8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.