Audi A3 Audience in Germany
A data profile of the people who buy, follow and care about Audi A3 in Germany — modelled from more than twelve digital signal sources. Audi A3 has an estimated audience of 1,665,867 people in Germany.
The average Audi A3 fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Audi A1, Audi A8, Used car, with strongest over-indexing on Audi A1 (13.53× the country average).
Demographically, the Audi A3 audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Audi A3 fan in Germany is more male, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Audi A1.
At a glance
The key figures that characterise the Audi A3 profile in Germany.
Search interest · 12-month trend
Demographics of Audi A3 fans
22.1% are female, 77.9% are male, average age 35.1.
Gender split
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 35.1 |
| Estimated audience size | 1,665,867 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 14% |
Geography
Where the Audi A3 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~500K | 1.27× | |
| 02 | Hessen | ~200K | 1.26× | |
| 03 | Baden-Württemberg | ~300K | 1.20× | |
| 04 | Bayern | ~300K | 1.19× | |
| 05 | Rheinland-Pfalz | ~100K | 1.14× | |
| 06 | Saarland | ~20K | 1.10× | |
| 07 | Niedersachsen | ~200K | 1.08× | |
| 08 | Hamburg | ~40K | 1.07× | |
| 09 | Thüringen | ~40K | 0.95× | |
| 10 | Sachsen-Anhalt | ~40K | 0.92× | |
| 11 | Schleswig-Holstein | ~50K | 0.86× | |
| 12 | Brandenburg | ~40K | 0.85× | |
| 13 | Bremen | ~10K | 0.82× | |
| 14 | Berlin | ~60K | 0.81× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.78× | |
| 16 | Sachsen | ~60K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Audi A3 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi A8 | Cars & Mobility | 14.53× | ||
| 02 | Audi A1 | Cars & Mobility | 13.53× | ||
| 03 | Audi A7 | Cars & Mobility | 9.33× | ||
| 04 | Audi A6 | Cars & Mobility | 7.48× | ||
| 05 | Audi A4 | Cars & Mobility | 7.02× | ||
| 06 | Audi Q5 | Cars & Mobility | 6.73× | ||
| 07 | Audi Q3 | Cars & Mobility | 6.43× | ||
| 08 | LeasingMarkt | Cars & Mobility | 4.93× | ||
| 09 | Sarah Engels | Movies & TV | 4.83× | ||
| 10 | Hatchback | Cars & Mobility | 4.49× | ||
| 11 | Used Cars | Cars & Mobility | 3.95× | ||
| 12 | Family car | Cars & Mobility | 3.93× | ||
| 13 | Automobile repair shop | Cars & Mobility | 3.87× | ||
| 14 | Auto mechanic | Cars & Mobility | 3.81× | ||
| 15 | Used car | Cars & Mobility | 3.53× | ||
| 16 | Engine | Cars & Mobility | 2.94× | ||
| 17 | AutoScout24 | Cars & Mobility | 2.83× | ||
| 18 | Škoda Auto | Cars & Mobility | 2.82× | ||
| 19 | Tire | Cars & Mobility | 2.80× | ||
| 20 | Solar energy | Home & Garden | 2.70× |
Personality of the Audi A3 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.78× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Creativity | OPEN | 0.76× | |
| Tradition | CONSERVATISM | 0.76× |
Frequently asked questions
How many fans does Audi A3 have in Germany?
Audi A3 has an estimated audience of 1,665,867 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi A3 fans?
22.1% of Audi A3 fans are female, 77.9% are male, with an average age of 35.1 years.
Which brands do Audi A3 fans like most?
Audi A3 fans show strongest brand affinity for Audi A1 (13.53×), Audi A8 (14.53×), and Used car (3.53×) over the country average.
Where do Audi A3 fans live in Germany?
Audi A3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Audi A3 fans also like?
Beyond Audi A3 itself, the audience over-indexes on Audi A8 (14.53×), Used car (3.53×), AutoScout24 (2.83×), and Sarah Engels (4.83×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
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- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
See Audi A3 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi A3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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