Audi A3 Audience in Germany
Audi A3 has an estimated audience of 1,687,492 people in Germany. 22.1% are female, 77.9% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Audi A1, Audi A8, Used car, AutoScout24, Hatchback.
The average Audi A3 fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Audi A1, Audi A8, Used car, with strongest over-indexing on Audi A1 (13.53× the country average). Demographically, the Audi A3 audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi A3 fans
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 35.1 |
| Estimated audience size | 1,687,492 |
Audience persona
The typical Audi A3 fan in Germany is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Audi A1.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 489,531 | 1.33× |
| Bayern | 336,881 | 1.24× |
| Baden-Württemberg | 284,991 | 1.24× |
| Niedersachsen | 182,219 | 1.11× |
| Hessen | 165,472 | 1.29× |
| Rheinland-Pfalz | 98,709 | 1.17× |
| Berlin | 64,088 | 0.85× |
| Schleswig-Holstein | 52,555 | 0.87× |
| Sachsen | 47,294 | 0.57× |
| Brandenburg | 44,047 | 0.84× |
| Hamburg | 41,625 | 1.09× |
| Thüringen | 39,894 | 0.93× |
| Sachsen-Anhalt | 38,745 | 0.89× |
| Mecklenburg-Vorpommern | 23,930 | 0.74× |
| Saarland | 22,076 | 1.07× |
| Bremen | 11,330 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Audi A1 | 13.53× | Cars & Mobility |
| Audi A8 | 14.53× | Cars & Mobility |
| Used car | 3.53× | Cars & Mobility |
| AutoScout24 | 2.83× | Cars & Mobility |
| Hatchback | 4.49× | Cars & Mobility |
| Audi A6 | 7.48× | Cars & Mobility |
| Auto mechanic | 3.81× | Cars & Mobility |
| Used Cars | 3.95× | Cars & Mobility |
| Škoda Auto | 2.82× | Cars & Mobility |
| Audi Q5 | 6.73× | Cars & Mobility |
| Engine | 2.94× | Cars & Mobility |
| Family car | 3.93× | Cars & Mobility |
| Audi Q3 | 6.43× | Cars & Mobility |
| Automobile repair shop | 3.87× | Cars & Mobility |
| Audi A7 | 9.33× | Cars & Mobility |
| Tire | 2.8× | Cars & Mobility |
| Sarah Engels | 4.83× | Movies & TV |
| Škoda Kodiaq | 5.54× | Cars & Mobility |
| Audi A4 | 7.02× | Cars & Mobility |
| Solar energy | 2.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.31 |
| Need for Security | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.17 |
| Quality Awareness | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 8.3% |
| Germany | 8.0% |
| Brazil | 7.7% |
See Audi A3 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi A3 have in Germany?
Audi A3 has an estimated audience of 1,687,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi A3 fans?
22.1% of Audi A3 fans are female, 77.9% are male, with an average age of 35.1 years.
Which brands do Audi A3 fans like most?
Audi A3 fans show strongest brand affinity for Audi A1 (13.53×), Audi A8 (14.53×), and Used car (3.53×) over the country average.
Where do Audi A3 fans live in Germany?
Audi A3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 489,531), Bayern (reach 336,881), and Baden-Württemberg (reach 284,991). These three regions account for the largest share of the active audience.
What other brands do Audi A3 fans also like?
Beyond Audi A3 itself, the audience over-indexes on Audi A8 (14.53×), Used car (3.53×), AutoScout24 (2.83×), and Hatchback (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi A3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.