Audi A7 Audience in Germany
Audi A7 has an estimated audience of 744,767 people in Germany. 23.1% are female, 76.9% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Audi A8, Audi A1, Audi A3, Audi A6.
The average Audi A7 fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Audi A8, Audi A1, with strongest over-indexing on Peugeot 408 (59.3× the country average). Demographically, the Audi A7 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi A7 fans
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 38.7 |
| Estimated audience size | 744,767 |
Audience persona
The typical Audi A7 fan in Germany is more male, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 224,451 | 1.38× |
| Bayern | 129,463 | 1.08× |
| Baden-Württemberg | 120,134 | 1.18× |
| Niedersachsen | 89,667 | 1.24× |
| Hessen | 74,570 | 1.31× |
| Rheinland-Pfalz | 36,396 | 0.98× |
| Berlin | 32,787 | 0.98× |
| Sachsen | 31,405 | 0.86× |
| Hamburg | 22,506 | 1.34× |
| Schleswig-Holstein | 22,080 | 0.83× |
| Brandenburg | 17,669 | 0.76× |
| Sachsen-Anhalt | 14,773 | 0.77× |
| Thüringen | 14,232 | 0.75× |
| Mecklenburg-Vorpommern | 9,982 | 0.7× |
| Saarland | 7,576 | 0.83× |
| Bremen | 6,446 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 59.3× | Cars & Mobility |
| Audi A8 | 17.9× | Cars & Mobility |
| Audi A1 | 12.97× | Cars & Mobility |
| Audi A3 | 9.13× | Cars & Mobility |
| Audi A6 | 8.95× | Cars & Mobility |
| Hatchback | 4.86× | Cars & Mobility |
| Volvo V70 | 29.99× | Cars & Mobility |
| AutoScout24 | 2.62× | Cars & Mobility |
| Used Cars | 3.75× | Cars & Mobility |
| Audi Q5 | 6.83× | Cars & Mobility |
| Engine | 3.01× | Cars & Mobility |
| Audi A4 | 7.62× | Cars & Mobility |
| Used car | 2.61× | Cars & Mobility |
| Volkswagen ID.7 | 8.14× | Cars & Mobility |
| Audi Q3 | 6.06× | Cars & Mobility |
| Executive car | 8.99× | Cars & Mobility |
| Audi A5 | 6.74× | Cars & Mobility |
| Auto mechanic | 2.85× | Cars & Mobility |
| Škoda Auto | 2.32× | Cars & Mobility |
| Audi 80 | 18.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| Quality Awareness | PREMIUM | 1.42 |
| Patriotism | CONSERVATISM | 1.41 |
| Indulgence | JOY | 1.33 |
| Family Orientation | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.6% |
| Germany | 9.9% |
| Italy | 6.3% |
See Audi A7 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi A7 have in Germany?
Audi A7 has an estimated audience of 744,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi A7 fans?
23.1% of Audi A7 fans are female, 76.9% are male, with an average age of 38.7 years.
Which brands do Audi A7 fans like most?
Audi A7 fans show strongest brand affinity for Peugeot 408 (59.3×), Audi A8 (17.9×), and Audi A1 (12.97×) over the country average.
Where do Audi A7 fans live in Germany?
Audi A7 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 224,451), Bayern (reach 129,463), and Baden-Württemberg (reach 120,134). These three regions account for the largest share of the active audience.
What other brands do Audi A7 fans also like?
Beyond Audi A7 itself, the audience over-indexes on Audi A8 (17.9×), Audi A1 (12.97×), Audi A3 (9.13×), and Audi A6 (8.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi A7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.