Rascasse Audience Intelligence

Audi A7 Audience in Germany

Name: Audi A7 — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Audi A7 in Germany — modelled from more than twelve digital signal sources. Audi A7 has an estimated audience of 723,131 people in Germany.

#127among Car type in Germany #106among Car Model in Germany #407in Cars & Mobility

The average Audi A7 fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Audi A8, Audi A1, with strongest over-indexing on Peugeot 408 (59.3× the country average).

Demographically, the Audi A7 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi A7 fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A7 profile in Germany.

Audience size

723K

in Germany

Gender

23.1%♀

76.9% male

Age

38.7

average years

Country rank

#8627

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Audi A7 fans

23.1% are female, 76.9% are male, average age 38.7.

Fig. 02

Gender split

23.1%

Female

76.9%

Male

Demographic split for Audi A7 audience in Germany
Metric	Value
Female	23.1%
Male	76.9%
Average age	38.7
Estimated audience size	723,131

Fig. 03

Age distribution

Age distribution of the Audi A7 audience in Germany
Age bracket	Share	%
16-19		21%
20-29		19%
30-39		20%
40-49		22%
50+		18%

Fig. 04

Worldwide distribution

9.6%

of the worldwide Audi A7 audience comes from Germany.

Worldwide audience distribution share by country for Audi A7
Country	Share
United States	10.7%
Germany	9.6%
Italy	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A7 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi A7 fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~200K	1.32×
02	Hamburg	~20K	1.31×
03	Hessen	~70K	1.30×
04	Niedersachsen	~90K	1.23×
05	Baden-Württemberg	~100K	1.14×
06	Bayern	~100K	1.05×
07	Bremen	~7K	1.04×
08	Rheinland-Pfalz	~40K	0.98×
09	Berlin	~30K	0.95×
10	Sachsen	~30K	0.87×
11	Saarland	~8K	0.86×
12	Schleswig-Holstein	~20K	0.85×
13	Sachsen-Anhalt	~20K	0.81×
14	Brandenburg	~20K	0.80×
15	Thüringen	~20K	0.79×
16	Mecklenburg-Vorpommern	~10K	0.75×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A7 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A7 audience
#	Interest	Category	×
01	Peugeot 408	Cars & Mobility	59.30×
02	Volvo V70	Cars & Mobility	29.99×
03	Audi A8	Cars & Mobility	17.90×
04	Audi A1	Cars & Mobility	12.97×
05	Audi A3	Cars & Mobility	9.13×
06	Executive car	Cars & Mobility	8.99×
07	Audi A6	Cars & Mobility	8.95×
08	Volkswagen ID.7	Cars & Mobility	8.14×
09	Audi A4	Cars & Mobility	7.62×
10	Audi Q5	Cars & Mobility	6.83×
11	Audi A5	Cars & Mobility	6.74×
12	Audi Q3	Cars & Mobility	6.06×
13	Hatchback	Cars & Mobility	4.86×
14	Crossover (automobile)	Cars & Mobility	3.77×
15	Used Cars	Cars & Mobility	3.75×
16	Engine	Cars & Mobility	3.01×
17	Auto mechanic	Cars & Mobility	2.85×
18	AutoScout24	Cars & Mobility	2.62×
19	Used car	Cars & Mobility	2.61×
20	Škoda Auto	Cars & Mobility	2.32×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A7 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Audi A7 audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.42×
Family Orientation	CONSERVATISM	1.36×
Luxury Orientation	PREMIUM	1.30×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Audi A7 audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.63×
Sustainability	BALANCE	0.75×
Design Affinity	PREMIUM	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Audi A7 have in Germany?

Audi A7 has an estimated audience of 723,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Audi A7 fans?

23.1% of Audi A7 fans are female, 76.9% are male, with an average age of 38.7 years.

Which brands do Audi A7 fans like most?

Audi A7 fans show strongest brand affinity for Peugeot 408 (59.3×), Audi A8 (17.9×), and Audi A1 (12.97×) over the country average.

Where do Audi A7 fans live in Germany?

Audi A7 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Audi A7 fans also like?

Beyond Audi A7 itself, the audience over-indexes on Audi A8 (17.9×), Audi A1 (12.97×), Audi A3 (9.13×), and Audi A6 (8.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Audi A7 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi A7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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