Rascasse Audience Intelligence

Audi A1 Audience in Germany

A data profile of the people who buy, follow and care about Audi A1 in Germany — modelled from more than twelve digital signal sources. Audi A1 has an estimated audience of 946,550 people in Germany.

#85among Car type in Germany#63among Car Model in Germany#330in Cars & Mobility

The average Audi A1 fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Audi A8, Audi A3, Hatchback, with strongest over-indexing on Audi A8 (20.59× the country average).

Demographically, the Audi A1 audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi A1 fan in Germany is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Audi A8.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A1 profile in Germany.

Audience size
947K
in Germany
Gender
23.9%♀
76.1% male
Age
39.1
average years
Country rank
#6850
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi A1 fans

23.9% are female, 76.1% are male, average age 39.1.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Audi A1 audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age39.1
Estimated audience size946,550
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Audi A1 audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4922%
50+20%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Audi A1 audience comes from Germany.

Worldwide audience distribution share by country for Audi A1
CountryShare
Italy13.1%
United Kingdom10.7%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi A1 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.41×
02Hessen~100K1.27×
03Baden-Württemberg~200K1.20×
04Rheinland-Pfalz~60K1.18×
05Bayern~200K1.17×
06Hamburg~30K1.13×
07Saarland~10K1.12×
08Niedersachsen~100K1.10×
09Sachsen~40K0.86×
10Bremen~7K0.85×
11Schleswig-Holstein~30K0.84×
12Thüringen~20K0.83×
13Berlin~40K0.81×
14Sachsen-Anhalt~20K0.79×
15Brandenburg~20K0.76×
16Mecklenburg-Vorpommern~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Audi A1, Germany
0.69×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A1 audience
#·InterestCategoryAffinity×
01FIAT 500CCars & Mobility58.85×
02Volvo V70Cars & Mobility38.42×
03Audi A8Cars & Mobility20.59×
04BMW X3 (F25)Cars & Mobility20.11×
05BMW Z4 (E89)Cars & Mobility19.99×
06Ford Focus (RS - ST - WRC)Cars & Mobility19.66×
07SEAT AlhambraCars & Mobility16.04×
08BMW X3 (E83)Cars & Mobility12.83×
09Audi A3Cars & Mobility12.24×
10Audi A7Cars & Mobility11.56×
11Executive carCars & Mobility9.57×
12Volkswagen CaddyCars & Mobility8.56×
13Audi Q5Cars & Mobility8.41×
14Audi Q3Cars & Mobility8.38×
15Audi Q7Cars & Mobility8.36×
16Audi A5Cars & Mobility7.81×
17HatchbackCars & Mobility5.79×
18Crossover (automobile)Cars & Mobility4.79×
19Used CarsCars & Mobility4.12×
20Used carCars & Mobility2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi A1 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.39×
Need for SecurityCONSERVATISM1.39×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi A1 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
CreativityOPEN0.72×
SpiritualityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi A1 have in Germany?

Audi A1 has an estimated audience of 946,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi A1 fans?

23.9% of Audi A1 fans are female, 76.1% are male, with an average age of 39.1 years.

03

Which brands do Audi A1 fans like most?

Audi A1 fans show strongest brand affinity for Audi A8 (20.59×), Audi A3 (12.24×), and Hatchback (5.79×) over the country average.

04

Where do Audi A1 fans live in Germany?

Audi A1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Audi A1 fans also like?

Beyond Audi A1 itself, the audience over-indexes on Audi A3 (12.24×), Hatchback (5.79×), Volvo V70 (38.42×), and BMW X3 (F25) (20.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi A1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi A1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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