Audi A1 Audience in Germany
Audi A1 has an estimated audience of 1,002,519 people in Germany. 23.9% are female, 76.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Audi A8, Audi A3, Hatchback, Volvo V70, BMW X3 (F25).
The average Audi A1 fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Audi A8, Audi A3, Hatchback, with strongest over-indexing on Audi A8 (20.59× the country average). Demographically, the Audi A1 audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi A1 fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 39.1 |
| Estimated audience size | 1,002,519 |
Audience persona
The typical Audi A1 fan in Germany is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Audi A8.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 321,217 | 1.46× |
| Bayern | 194,779 | 1.21× |
| Baden-Württemberg | 168,003 | 1.23× |
| Niedersachsen | 107,694 | 1.11× |
| Hessen | 97,696 | 1.28× |
| Rheinland-Pfalz | 60,432 | 1.2× |
| Sachsen | 42,718 | 0.87× |
| Berlin | 37,547 | 0.84× |
| Schleswig-Holstein | 29,892 | 0.83× |
| Hamburg | 25,984 | 1.15× |
| Brandenburg | 22,695 | 0.73× |
| Thüringen | 20,608 | 0.81× |
| Sachsen-Anhalt | 19,589 | 0.75× |
| Saarland | 13,255 | 1.08× |
| Mecklenburg-Vorpommern | 12,384 | 0.65× |
| Bremen | 6,966 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Audi A8 | 20.59× | Cars & Mobility |
| Audi A3 | 12.24× | Cars & Mobility |
| Hatchback | 5.79× | Cars & Mobility |
| Volvo V70 | 38.42× | Cars & Mobility |
| BMW X3 (F25) | 20.11× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 19.66× | Cars & Mobility |
| Audi Q5 | 8.41× | Cars & Mobility |
| BMW Z4 (E89) | 19.99× | Cars & Mobility |
| Audi Q3 | 8.38× | Cars & Mobility |
| Audi A7 | 11.56× | Cars & Mobility |
| Used Cars | 4.12× | Cars & Mobility |
| Crossover (automobile) | 4.79× | Cars & Mobility |
| Audi A5 | 7.81× | Cars & Mobility |
| Volkswagen Caddy | 8.56× | Cars & Mobility |
| FIAT 500C | 58.85× | Cars & Mobility |
| Used car | 2.71× | Cars & Mobility |
| BMW X3 (E83) | 12.83× | Cars & Mobility |
| Škoda Kodiaq | 5.67× | Cars & Mobility |
| Ford Focus (third generation) | 11.74× | Cars & Mobility |
| Executive car | 9.57× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.82 |
| Luxury Orientation | PREMIUM | 1.52 |
| Need for Security | CONSERVATISM | 1.51 |
| Patriotism | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.2% |
| United Kingdom | 10.5% |
| Germany | 10.2% |
See Audi A1 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi A1 have in Germany?
Audi A1 has an estimated audience of 1,002,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi A1 fans?
23.9% of Audi A1 fans are female, 76.1% are male, with an average age of 39.1 years.
Which brands do Audi A1 fans like most?
Audi A1 fans show strongest brand affinity for Audi A8 (20.59×), Audi A3 (12.24×), and Hatchback (5.79×) over the country average.
Where do Audi A1 fans live in Germany?
Audi A1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 321,217), Bayern (reach 194,779), and Baden-Württemberg (reach 168,003). These three regions account for the largest share of the active audience.
What other brands do Audi A1 fans also like?
Beyond Audi A1 itself, the audience over-indexes on Audi A3 (12.24×), Hatchback (5.79×), Volvo V70 (38.42×), and BMW X3 (F25) (20.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi A1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.