Audi A1 Audience in United States
Audi A1 has an estimated audience of 391,823 people in United States. 28.0% are female, 72.0% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Justin Rose, Google News, D'Angelo, Moe (band), Ashnikko.
The average Audi A1 fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justin Rose, Google News, D'Angelo, with strongest over-indexing on Justin Rose (53.1× the country average). Demographically, the Audi A1 audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi A1 fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 37.5 |
| Estimated audience size | 391,823 |
Audience persona
The typical Audi A1 fan in United States is more male, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Justin Rose.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,902 | 1.39× |
| Texas | 39,340 | 1.17× |
| Florida | 39,014 | 1.47× |
| New York | 33,017 | 1.51× |
| Illinois | 17,213 | 1.32× |
| New Jersey | 14,668 | 1.47× |
| Georgia | 13,453 | 1.11× |
| Pennsylvania | 13,258 | 1× |
| Massachusetts | 12,361 | 1.6× |
| Virginia | 11,760 | 1.23× |
| Washington | 11,351 | 1.44× |
| North Carolina | 11,195 | 0.95× |
| Ohio | 10,464 | 0.87× |
| Michigan | 9,697 | 0.95× |
| Colorado | 8,595 | 1.39× |
| Arizona | 8,273 | 1.03× |
| Maryland | 7,455 | 1.11× |
| Indiana | 6,533 | 0.91× |
| Tennessee | 6,329 | 0.81× |
| Connecticut | 6,234 | 1.59× |
| Minnesota | 5,386 | 0.96× |
| Missouri | 5,213 | 0.83× |
| Utah | 4,958 | 1.41× |
| Wisconsin | 4,823 | 0.82× |
| Oregon | 4,777 | 1.06× |
| South Carolina | 4,723 | 0.8× |
| Nevada | 3,736 | 0.99× |
| Kentucky | 3,685 | 0.75× |
| Louisiana | 3,449 | 0.68× |
| Alabama | 3,389 | 0.62× |
| Oklahoma | 3,276 | 0.75× |
| Kansas | 2,588 | 0.84× |
| Iowa | 2,262 | 0.7× |
| Washington, District of Columbia | 2,151 | 1.83× |
| New Hampshire | 2,052 | 1.33× |
| Arkansas | 1,866 | 0.58× |
| Mississippi | 1,616 | 0.5× |
| Maine | 1,591 | 1.13× |
| Idaho | 1,561 | 0.79× |
| New Mexico | 1,499 | 0.76× |
| Hawaii | 1,334 | 0.79× |
| Rhode Island | 1,309 | 1.05× |
| Nebraska | 1,292 | 0.66× |
| West Virginia | 1,156 | 0.63× |
| Delaware | 792 | 0.73× |
| South Dakota | 726 | 0.8× |
| Vermont | 696 | 1.01× |
| Alaska | 666 | 0.79× |
| Montana | 619 | 0.57× |
| North Dakota | 558 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justin Rose | 53.1× | Sports |
| Google News | 20× | News |
| D'Angelo | 39.38× | Music & Radio |
| Moe (band) | 40.09× | Music & Radio |
| Ashnikko | 63× | Music & Radio |
| Temple of the Dog | 85× | Music & Radio |
| Live | 28.53× | Music & Radio |
| John Daly (golfer) | 24.68× | Sports |
| Audioslave | 57.14× | Music & Radio |
| Kelis | 63× | Music & Radio |
| Professional Golfers Association | 20× | Sports |
| Aaliyah | 24.93× | Music & Radio |
| Mad Men | 23.97× | Movies & TV |
| Spice Girls | 23.4× | Music & Radio |
| Blues Traveler | 48.84× | Music & Radio |
| Audi A8 | 51.75× | Cars & Mobility |
| Diesel | 12.34× | Music & Radio |
| Candlebox | 70× | Music & Radio |
| SWV | 60.38× | Music & Radio |
| Widespread Panic | 31.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.43 |
| Risk Appetite | THRILL | 2.43 |
| Family Orientation | CONSERVATISM | 2.41 |
| Need for Security | CONSERVATISM | 1.57 |
| Quality Awareness | PREMIUM | 1.43 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.2% |
| United Kingdom | 10.5% |
| Germany | 10.2% |
See Audi A1 audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does Audi A1 have in United States?
Audi A1 has an estimated audience of 391,823 people in United States, concentrated in California and Texas.
What is the gender split and age of Audi A1 fans?
28.0% of Audi A1 fans are female, 72.0% are male, with an average age of 37.5 years.
Which brands do Audi A1 fans like most?
Audi A1 fans show strongest brand affinity for Justin Rose (53.1×), Google News (20×), and D'Angelo (39.38×) over the country average.
Where do Audi A1 fans live in United States?
Audi A1 fans in United States are most concentrated in California (reach 59,902), Texas (reach 39,340), and Florida (reach 39,014). These three regions account for the largest share of the active audience.
What other brands do Audi A1 fans also like?
Beyond Audi A1 itself, the audience over-indexes on Google News (20×), D'Angelo (39.38×), Moe (band) (40.09×), and Ashnikko (63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Audi A1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.