Rascasse Audience Intelligence

Audi A1 Audience in United States

A data profile of the people who buy, follow and care about Audi A1 in United States — modelled from more than twelve digital signal sources. Audi A1 has an estimated audience of 389,282 people in United States.

#301among Car type in United States#348among Car Model in United States#1153in Cars & Mobility

The average Audi A1 fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, D'Angelo, Moe (band), with strongest over-indexing on Google News (20× the country average).

Demographically, the Audi A1 audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi A1 fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A1 profile in United States.

Audience size
389K
in United States
Gender
28.0%♀
72.0% male
Age
37.5
average years
Country rank
#42193
Car Model in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi A1 fans

28.0% are female, 72.0% are male, average age 37.5.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Audi A1 audience in United States
MetricValue
Female28.0%
Male72.0%
Average age37.5
Estimated audience size389,282
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Audi A1 audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4917%
50+18%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Audi A1 audience comes from United States.

Worldwide audience distribution share by country for Audi A1
CountryShare
Italy13.1%
United Kingdom10.7%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A1 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi A1 fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.47×
02Massachusetts~10K1.46×
03Washington, District of Columbia~2K1.44×
04New Jersey~10K1.39×
05Connecticut~5K1.38×
06Florida~40K1.37×
07Washington~10K1.35×
08California~50K1.27×
09Colorado~8K1.27×
10Illinois~20K1.24×
11Utah~4K1.21×
12New Hampshire~2K1.19×
13Virginia~10K1.13×
14Maine~2K1.12×
15Texas~40K1.10×
16Georgia~10K1.07×
17Maryland~7K1.04×
18Oregon~5K1.03×
19Rhode Island~1K1.03×
20Vermont<1K1.02×
21Pennsylvania~10K1.01×
22Arizona~8K0.99×
23Minnesota~5K0.97×
24Nevada~4K0.97×
25Delaware~1K0.97×
26Alaska<1K0.97×
27Michigan~10K0.96×
28North Dakota<1K0.95×
29North Carolina~10K0.94×
30South Dakota<1K0.94×
31Idaho~2K0.92×
32Nebraska~2K0.92×
33Hawaii~2K0.92×
34Wisconsin~5K0.91×
35Montana<1K0.91×
36Indiana~6K0.90×
37Kansas~3K0.90×
38Iowa~3K0.89×
39Ohio~10K0.88×
40Tennessee~7K0.88×
41Missouri~6K0.88×
42New Mexico~2K0.88×
43West Virginia~2K0.88×
44Oklahoma~4K0.86×
45South Carolina~5K0.85×
46Arkansas~3K0.85×
47Kentucky~4K0.83×
48Mississippi~3K0.83×
49Louisiana~4K0.81×
50Alabama~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Audi A1, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A1 audience
#·InterestCategoryAffinity×
01Temple of the DogMusic & Radio85.00×
02CandleboxMusic & Radio70.00×
03AshnikkoMusic & Radio63.00×
04KelisMusic & Radio63.00×
05SWVMusic & Radio60.38×
06AudioslaveMusic & Radio57.14×
07Justin RoseSports53.10×
08Audi A8Cars & Mobility51.75×
09Blues TravelerMusic & Radio48.84×
10Moe (band)Music & Radio40.09×
11D'AngeloMusic & Radio39.38×
12Widespread PanicMusic & Radio31.90×
13LiveMusic & Radio28.53×
14AaliyahMusic & Radio24.93×
15John DalySports24.68×
16Mad MenMovies & TV23.97×
17Spice GirlsMusic & Radio23.40×
18Ice-TMusic & Radio22.94×
19Google NewsNews20.00×
20Professional Golfers AssociationSports20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi A1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Family OrientationCONSERVATISM1.89×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi A1 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.87×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi A1 have in United States?

Audi A1 has an estimated audience of 389,282 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi A1 fans?

28.0% of Audi A1 fans are female, 72.0% are male, with an average age of 37.5 years.

03

Which brands do Audi A1 fans like most?

Audi A1 fans show strongest brand affinity for Google News (20×), D'Angelo (39.38×), and Moe (band) (40.09×) over the country average.

04

Where do Audi A1 fans live in United States?

Audi A1 fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Audi A1 fans also like?

Beyond Audi A1 itself, the audience over-indexes on D'Angelo (39.38×), Moe (band) (40.09×), Justin Rose (53.1×), and Ashnikko (63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi A1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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