Rascasse Audience Intelligence

Audi A8 Audience in United States

A data profile of the people who buy, follow and care about Audi A8 in United States — modelled from more than twelve digital signal sources. Audi A8 has an estimated audience of 645,030 people in United States.

#232among Car type in United States#256among Car Model in United States#921in Cars & Mobility

The average Audi A8 fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shane Lowry, PGA National Golf Club, Women's British Open, with strongest over-indexing on Shane Lowry (216.36× the country average).

Demographically, the Audi A8 audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi A8 fan in United States is more male, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Shane Lowry.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A8 profile in United States.

Audience size
645K
in United States
Gender
25.4%♀
74.6% male
Age
41.0
average years
Country rank
#31440
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi A8 fans

25.4% are female, 74.6% are male, average age 41.0.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Audi A8 audience in United States
MetricValue
Female25.4%
Male74.6%
Average age41.0
Estimated audience size645,030
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Audi A8 audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3917%
40-4918%
50+28%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Audi A8 audience comes from United States.

Worldwide audience distribution share by country for Audi A8
CountryShare
Germany9.7%
United States9.6%
Poland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A8 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi A8 fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.29×
02Illinois~30K1.25×
03Connecticut~8K1.25×
04Virginia~20K1.20×
05Florida~50K1.19×
06Maryland~10K1.19×
07North Carolina~20K1.18×
08Louisiana~10K1.17×
09California~80K1.16×
10New Jersey~20K1.16×
11Texas~60K1.14×
12Nevada~7K1.14×
13New York~40K1.12×
14South Carolina~10K1.12×
15Washington, District of Columbia~2K1.12×
16Massachusetts~10K1.11×
17Michigan~20K1.08×
18Delaware~2K1.08×
19Washington~10K1.07×
20Tennessee~10K1.07×
21Alabama~10K1.07×
22Missouri~10K1.06×
23Colorado~10K1.05×
24Mississippi~6K1.05×
25New Hampshire~3K1.04×
26Ohio~20K1.02×
27Pennsylvania~20K1.01×
28Indiana~10K1.00×
29Minnesota~9K0.98×
30Wisconsin~9K0.97×
31Utah~6K0.97×
32Rhode Island~2K0.97×
33Arizona~10K0.96×
34Kansas~5K0.96×
35Oklahoma~7K0.93×
36Nebraska~3K0.90×
37South Dakota~1K0.89×
38North Dakota~1K0.89×
39Iowa~5K0.88×
40Arkansas~5K0.88×
41Vermont<1K0.88×
42Oregon~6K0.87×
43New Mexico~3K0.87×
44Idaho~3K0.87×
45Kentucky~7K0.85×
46West Virginia~3K0.84×
47Maine~2K0.84×
48Montana~1K0.83×
49Alaska~1K0.81×
50Hawaii~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Audi A8, United States
0.73×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A8 audience
#·InterestCategoryAffinity×
01Women's British OpenSports295.38×
02Spyglass Hill Golf CourseSports251.43×
03Ernie ElsSports227.90×
04The Connaught (hotel)Travel & Leisure223.26×
05Old Course at St AndrewsSports221.54×
06Shane LowrySports216.36×
07VistaJetTravel & Leisure204.00×
08PGA National Golf ClubSports198.08×
09Royal Troon Golf ClubSports192.00×
10Southern Hills Country ClubPOI189.63×
11MG CarsCars & Mobility164.00×
12Rolls-Royce GhostCars & Mobility162.77×
13Porsche BoxsterCars & Mobility138.96×
14Greystone Golf & Country ClubSports137.51×
15BMW 1 SeriesCars & Mobility118.42×
16Audi A7Cars & Mobility115.17×
17The Royal and Ancient Golf Club of St AndrewsSports105.92×
18Audi A6Cars & Mobility90.38×
19Alternative fuel vehicleCars & Mobility80.63×
20Audi Q7Cars & Mobility77.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi A8 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.78×
Luxury OrientationPREMIUM2.46×
PatriotismCONSERVATISM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi A8 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.71×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi A8 have in United States?

Audi A8 has an estimated audience of 645,030 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi A8 fans?

25.4% of Audi A8 fans are female, 74.6% are male, with an average age of 41.0 years.

03

Which brands do Audi A8 fans like most?

Audi A8 fans show strongest brand affinity for Shane Lowry (216.36×), PGA National Golf Club (198.08×), and Women's British Open (295.38×) over the country average.

04

Where do Audi A8 fans live in United States?

Audi A8 fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Audi A8 fans also like?

Beyond Audi A8 itself, the audience over-indexes on PGA National Golf Club (198.08×), Women's British Open (295.38×), Spyglass Hill Golf Course (251.43×), and The Connaught (hotel) (223.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi A8 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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