Audi A8 Audience in United States

Audi A8 logo

Audi A8 has an estimated audience of 647,806 people in United States. 25.4% are female, 74.6% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Shane Lowry (golfer), PGA National Golf Club, Women's British Open, Spyglass Hill Golf Course, The Connaught (hotel).

The average Audi A8 fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shane Lowry (golfer), PGA National Golf Club, Women's British Open, with strongest over-indexing on Shane Lowry (golfer) (216.36× the country average). Demographically, the Audi A8 audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi A8 fans

Demographic split for Audi A8 audience in United States
MetricValue
Female25.4%
Male74.6%
Average age41.0
Estimated audience size647,806

Audience persona

The typical Audi A8 fan in United States is more male, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Shane Lowry (golfer).

Top regions in United States

Top regions ranked by reach for Audi A8 in United States
RegionReachAffinity
California89,1281.25×
Texas67,5781.21×
Florida53,4211.22×
New York42,9891.19×
Illinois27,9341.29×
Georgia27,2361.36×
North Carolina23,8821.23×
Pennsylvania22,2551.02×
Ohio21,3721.07×
Virginia19,7991.25×
New Jersey19,6521.19×
Michigan19,2171.13×
Washington14,4381.11×
Massachusetts14,1861.11×
Tennessee14,1601.09×
Maryland13,4451.21×
Arizona12,6230.95×
Indiana11,7130.99×
Missouri11,1511.07×
South Carolina11,0791.14×
Colorado10,8321.06×
Louisiana9,9801.19×
Alabama9,8821.09×
Wisconsin9,1250.94×
Minnesota8,8440.95×
Connecticut7,9631.23×
Nevada7,3921.18×
Kentucky6,7600.83×
Oklahoma6,6990.93×
Oregon6,5230.88×
Utah5,6200.97×
Mississippi5,5151.03×
Kansas4,9120.96×
Arkansas4,6250.87×
Iowa4,3220.81×
Nebraska2,7740.85×
New Mexico2,7490.85×
Idaho2,6040.8×
New Hampshire2,5340.99×
Washington, District of Columbia2,3281.2×
West Virginia2,2160.73×
Rhode Island1,9340.94×
Delaware1,8471.03×
Maine1,8050.78×
Hawaii1,7770.64×
Montana1,3200.73×
South Dakota1,1300.75×
North Dakota9770.73×
Alaska7910.57×
Vermont7780.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi A8 audience
BrandAffinityCategory
Shane Lowry (golfer)216.36×Sports
PGA National Golf Club198.08×Sports
Women's British Open295.38×Sports
Spyglass Hill Golf Course251.43×Sports
The Connaught (hotel)223.26×Travel & Leisure
Damiani (jewelry company)243×Fashion & Accessoires
Alternative fuel vehicle80.63×Cars & Mobility
VistaJet204×Travel & Leisure
Rolls-Royce Ghost162.77×Cars & Mobility
Royal Troon Golf Club192×Sports
Southern Hills Country Club189.63×
Old Course at St Andrews221.54×Sports
Audi A690.38×Cars & Mobility
Ernie Els227.9×Sports
Audi Q777.2×Cars & Mobility
Porsche Boxster138.96×Cars & Mobility
The Royal and Ancient Golf Club of St Andrews105.92×Sports
MG Cars164×Cars & Mobility
Greystone Golf & Country Club137.51×Sports
Audi A7115.17×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi A8 audience
TraitClusterScore
Luxury OrientationPREMIUM2.56
PatriotismCONSERVATISM1.91
Family OrientationCONSERVATISM1.86
Need for SecurityCONSERVATISM1.8
Quality AwarenessPREMIUM1.73
Early Adopter MentalityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Audi A8
CountryShare
Germany10.0%
United States9.7%
Poland5.3%

See Audi A8 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi A8 have in United States?

Audi A8 has an estimated audience of 647,806 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi A8 fans?

25.4% of Audi A8 fans are female, 74.6% are male, with an average age of 41.0 years.

Which brands do Audi A8 fans like most?

Audi A8 fans show strongest brand affinity for Shane Lowry (golfer) (216.36×), PGA National Golf Club (198.08×), and Women's British Open (295.38×) over the country average.

Where do Audi A8 fans live in United States?

Audi A8 fans in United States are most concentrated in California (reach 89,128), Texas (reach 67,578), and Florida (reach 53,421). These three regions account for the largest share of the active audience.

What other brands do Audi A8 fans also like?

Beyond Audi A8 itself, the audience over-indexes on PGA National Golf Club (198.08×), Women's British Open (295.38×), Spyglass Hill Golf Course (251.43×), and The Connaught (hotel) (223.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.