Rascasse Audience Intelligence

Audi A8 Audience in United States

Audi A8 has an estimated audience of 645K people in United States.

#232among Car type in United States
#256among Car Model in United States
#937in Cars & Mobility

The average Audi A8 fan in United States is 41.7 years old, more male, and lives primarily in California.

Its fans are 2.5 years older than the group average of 39.2.

Women make up 25.4% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 1187 objects in Car type, Audi A8 fans stand out for their interest in Women's British Open, Spyglass Hill Golf Course and Ernie Els.

Most fans live in California, Texas, Florida.

Top affinities include Women's British Open, Spyglass Hill Golf Course, Ernie Els, with strongest over-indexing on Women's British Open (295.38× the country average).

Demographically, the Audi A8 audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

The typical Audi A8 fan in United States is more male, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Women's British Open.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
645K
in United States
Gender
25.4%♀
74.6% male
Age
41.7
average years
Country rank
#31486
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Audi A8 fans

25.4% are female, 74.6% are male, average age 41.7.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Audi A8 audience in United States
MetricValue
Female25.4%
Male74.6%
Average age41.7
Estimated audience size645K
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Audi A8 audience in United States
Age bracketShare%
16-2419%
25-3417%
35-4417%
45-5418%
55+28%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Audi A8 audience comes from United States.

Worldwide audience distribution share by country for Audi A8
CountryShare
Germany9.6%
United States9.5%
Turkey5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Audi A8 fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.29×
02Illinois~30K1.25×
03Connecticut~9K1.25×
04Virginia~20K1.20×
05Florida~50K1.19×
06Maryland~10K1.19×
07North Carolina~30K1.18×
08Louisiana~10K1.17×
09California~90K1.16×
10New Jersey~20K1.16×
11Texas~50K1.14×
12Nevada~7K1.14×
13New York~40K1.12×
14South Carolina~10K1.12×
15Washington, District of Columbia~1K1.12×
16Massachusetts~10K1.11×
17Michigan~20K1.08×
18Delaware~2K1.08×
19Washington~20K1.07×
20Tennessee~10K1.07×
21Alabama~10K1.07×
22Missouri~10K1.06×
23Colorado~10K1.05×
24Mississippi~6K1.05×
25New Hampshire~3K1.04×
26Ohio~20K1.02×
27Pennsylvania~30K1.01×
28Indiana~10K1.00×
29Minnesota~10K0.98×
30Wisconsin~10K0.97×
31Utah~6K0.97×
32Rhode Island~2K0.97×
33Arizona~10K0.96×
34Kansas~5K0.96×
35Oklahoma~7K0.93×
36Nebraska~3K0.90×
37South Dakota~2K0.89×
38North Dakota~1K0.89×
39Iowa~5K0.88×
40Arkansas~5K0.88×
41Vermont~1K0.88×
42Oregon~7K0.87×
43New Mexico~4K0.87×
44Idaho~3K0.87×
45Kentucky~7K0.85×
46West Virginia~3K0.84×
47Maine~2K0.84×
48Montana~2K0.83×
49Alaska~1K0.81×
50Hawaii~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Audi A8, United States
0.73×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Audi A8 audience vs. the country average
#·InterestCategoryAffinity×
01Women's British OpenSports295.38×
02Spyglass Hill Golf CourseSports251.43×
03Ernie ElsSports227.90×
04The Connaught (hotel)Travel & Leisure223.26×
05Old Course at St AndrewsSports221.54×
06Shane LowrySports216.36×
07VistaJetTravel & Leisure204.00×
08PGA National Golf ClubSports198.08×
09Royal Troon Golf ClubSports192.00×
10Southern Hills Country ClubPOI189.63×
11MG CarsCars & Mobility164.00×
12Rolls-Royce GhostCars & Mobility162.77×
13Porsche BoxsterCars & Mobility138.96×
14Greystone Golf & Country ClubSports137.51×
15BMW 1 SeriesCars & Mobility118.42×
16Audi A7Cars & Mobility115.17×
17The Royal and Ancient Golf Club of St AndrewsSports105.92×
18Audi A6Cars & Mobility90.38×
19Alternative fuel vehicleCars & Mobility80.63×
20Audi Q7Cars & Mobility77.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Audi A8 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Audi A8 audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.78×
Luxury OrientationPREMIUM2.46×
PatriotismCONSERVATISM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Audi A8 audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.71×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Audi A8 over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/audi-a8-16412” · Methodology