Rascasse Audience Intelligence

MG Cars Target Market in United States

A data profile of the people who buy, follow and care about MG Cars in United States — modelled from more than twelve digital signal sources. MG Cars has an estimated audience of 403,528 people in United States.

#50among Car manufacturer in United States#4289among Brand in United States#1134in Cars & Mobility

The average MG Cars fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elo7, John Daly, Jean Paul Gaultier, with strongest over-indexing on Elo7 (631.7× the country average).

Demographically, the MG Cars audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MG Cars fan in United States is more male, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Elo7.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MG Cars profile in United States.

Audience size
404K
in United States
Gender
24.6%♀
75.4% male
Age
42.8
average years
Country rank
#41427
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MG Cars

24.6% are female, 75.4% are male, average age 42.8.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for MG Cars audience in United States
MetricValue
Female24.6%
Male75.4%
Average age42.8
Estimated audience size403,528
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the MG Cars audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3915%
40-4917%
50+35%
Fig. 04

Worldwide distribution

2.2%

of the worldwide MG Cars audience comes from United States.

Worldwide audience distribution share by country for MG Cars
CountryShare
China11.3%
India9.0%
Thailand8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MG Cars audience in United States is strongest.

Fig. 05

Top regions by affinity

MG Cars customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.74×
02Washington, District of Columbia~2K1.59×
03Florida~40K1.32×
04Texas~50K1.30×
05Virginia~10K1.27×
06California~60K1.26×
07Colorado~8K1.25×
08Maryland~9K1.22×
09Georgia~20K1.21×
10Massachusetts~10K1.19×
11Arizona~10K1.15×
12Tennessee~9K1.15×
13North Carolina~10K1.06×
14Louisiana~6K1.06×
15Utah~4K1.06×
16New York~20K1.02×
17Washington~8K1.02×
18Alabama~6K1.02×
19Nevada~4K1.02×
20Illinois~10K1.00×
21Maine~1K1.00×
22Michigan~10K0.98×
23Mississippi~3K0.97×
24New Mexico~2K0.97×
25South Carolina~6K0.96×
26Connecticut~4K0.96×
27New Hampshire~2K0.96×
28Pennsylvania~10K0.95×
29Nebraska~2K0.95×
30Montana~1K0.94×
31Oregon~4K0.93×
32Vermont<1K0.93×
33Minnesota~5K0.92×
34Rhode Island~1K0.92×
35Ohio~10K0.91×
36New Jersey~9K0.91×
37Missouri~6K0.90×
38Alaska<1K0.90×
39Indiana~7K0.89×
40Wisconsin~5K0.89×
41Kansas~3K0.88×
42North Dakota<1K0.88×
43Kentucky~4K0.86×
44Oklahoma~4K0.85×
45Arkansas~3K0.84×
46Iowa~3K0.84×
47Delaware<1K0.84×
48West Virginia~2K0.83×
49Idaho~2K0.77×
50South Dakota<1K0.75×
Fig. 06

Affinity by region

Affinity by region — MG Cars, United States
0.75×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MG Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MG Cars audience
#·InterestCategoryAffinity×
01Elo7Shopping631.70×
02Société Nautique de GenèveTravel & Leisure115.73×
03The Hurlingham ClubTravel & Leisure114.29×
04Maserati in motorsportTopic100.19×
05Jim NantzSports99.64×
06River Oaks Country ClubTravel & Leisure86.73×
07Women's British OpenSports86.72×
08Fred CouplesSports85.44×
09Spyglass Hill Golf CourseSports85.09×
10Greystone Golf & Country ClubSports79.52×
11Royal Birkdale Golf ClubSports73.77×
12TPC at SawgrassSports72.27×
13Shane LowrySports67.29×
14Mulberry (company)Fashion & Accessoires59.70×
15KoenigseggCars & Mobility58.77×
16John DalySports56.04×
17Justin RoseSports55.45×
18Jean Paul GaultierFashion & Accessoires48.74×
19Pebble Beach Golf LinksSports46.23×
20Lotus CarsCars & Mobility39.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MG Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MG Cars audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.39×
Need for SecurityCONSERVATISM2.20×
PatriotismCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MG Cars audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
Healthy LifestyleBALANCE1.00×
CreativityOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MG Cars's target market in United States?

MG Cars's target market in United States covers an estimated 403,528 people, concentrated in California and Texas.

02

What is the gender split and age of MG Cars customers?

24.6% of the MG Cars audience are female, 75.4% are male, with an average age of 42.8 years.

03

Which brands do MG Cars fans like most?

MG Cars fans show strongest brand affinity for Elo7 (631.7×), John Daly (56.04×), and Jean Paul Gaultier (48.74×) over the country average.

04

Where do MG Cars fans live in United States?

MG Cars fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do MG Cars fans also like?

Beyond MG Cars itself, the audience over-indexes on John Daly (56.04×), Jean Paul Gaultier (48.74×), Justin Rose (55.45×), and Koenigsegg (58.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See MG Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MG Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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