MG Cars Audience in United States

MG Cars logo

MG Cars has an estimated audience of 408,084 people in United States. 24.6% are female, 75.4% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Elo7, John Daly (golfer), Justin Rose, Jean Paul Gaultier, Koenigsegg.

The average MG Cars fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elo7, John Daly (golfer), Justin Rose, with strongest over-indexing on Elo7 (631.7× the country average). Demographically, the MG Cars audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of MG Cars fans

Demographic split for MG Cars audience in United States
MetricValue
Female24.6%
Male75.4%
Average age42.8
Estimated audience size408,084

Audience persona

The typical MG Cars fan in United States is more male, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Elo7.

Top regions in United States

Top regions ranked by reach for MG Cars in United States
RegionReachAffinity
California59,4861.33×
Texas48,2701.38×
Florida37,2931.35×
New York24,3141.07×
Georgia15,7301.25×
Illinois14,3231.05×
North Carolina13,5561.1×
Pennsylvania13,2240.96×
Virginia13,0471.31×
Ohio11,7060.93×
Michigan10,6891×
New Jersey9,7810.94×
Massachusetts9,7761.22×
Arizona9,6911.16×
Tennessee9,5881.17×
Washington8,7011.06×
Maryland8,5761.22×
Colorado8,1861.27×
Indiana6,7550.91×
South Carolina5,9870.98×
Missouri5,9540.91×
Alabama5,7801.01×
Louisiana5,5481.05×
Minnesota5,5010.94×
Wisconsin5,3570.87×
Kentucky4,4750.87×
Oregon4,3140.92×
Nevada4,0751.03×
Connecticut3,9490.96×
Oklahoma3,8870.86×
Utah3,8711.06×
Mississippi3,1230.93×
Hawaii3,0971.77×
Kansas2,8350.88×
Iowa2,7740.83×
Arkansas2,7540.82×
Washington, District of Columbia1,9471.59×
New Mexico1,9390.95×
Nebraska1,8880.92×
New Hampshire1,4730.92×
Idaho1,4580.71×
West Virginia1,4340.75×
Maine1,4170.97×
Rhode Island1,1130.86×
Montana1,0040.89×
Delaware8660.77×
Alaska6970.8×
North Dakota6560.78×
Vermont6000.84×
South Dakota5850.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MG Cars audience
BrandAffinityCategory
Elo7631.7×Shopping
John Daly (golfer)56.04×Sports
Justin Rose55.45×Sports
Jean Paul Gaultier48.74×Fashion & Accessoires
Koenigsegg58.77×Cars & Mobility
Bernhard Langer112.73×Sports
Mulberry (company)59.7×Fashion & Accessoires
Shane Lowry (golfer)67.29×Sports
Royal Birkdale Golf Club73.77×Sports
Jim Nantz99.64×Sports
Fred Couples85.44×Sports
TPC at Sawgrass72.27×Sports
Spyglass Hill Golf Course85.09×Sports
Lotus Cars39.94×Cars & Mobility
Greystone Golf & Country Club79.52×Sports
Société Nautique de Genève115.73×Travel & Leisure
Women's British Open86.72×Sports
The Hurlingham Club114.29×Travel & Leisure
River Oaks Country Club86.73×Travel & Leisure
Maserati in motorsport100.19×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MG Cars audience
TraitClusterScore
Family OrientationCONSERVATISM3.98
Career OrientationPOWER3.27
Luxury OrientationPREMIUM2.52
Need for SecurityCONSERVATISM2.26
LGBTQ+ IdentityOPEN2.1
Quality AwarenessPREMIUM2.01

Worldwide distribution

Worldwide audience distribution share by country for MG Cars
CountryShare
China11.9%
India9.2%
Thailand9.0%

See MG Cars audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does MG Cars have in United States?

MG Cars has an estimated audience of 408,084 people in United States, concentrated in California and Texas.

What is the gender split and age of MG Cars fans?

24.6% of MG Cars fans are female, 75.4% are male, with an average age of 42.8 years.

Which brands do MG Cars fans like most?

MG Cars fans show strongest brand affinity for Elo7 (631.7×), John Daly (golfer) (56.04×), and Justin Rose (55.45×) over the country average.

Where do MG Cars fans live in United States?

MG Cars fans in United States are most concentrated in California (reach 59,486), Texas (reach 48,270), and Florida (reach 37,293). These three regions account for the largest share of the active audience.

What other brands do MG Cars fans also like?

Beyond MG Cars itself, the audience over-indexes on John Daly (golfer) (56.04×), Justin Rose (55.45×), Jean Paul Gaultier (48.74×), and Koenigsegg (58.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MG Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.