Rascasse Audience Intelligence

Audi A6 Audience in United States

A data profile of the people who buy, follow and care about Audi A6 in United States — modelled from more than twelve digital signal sources. Audi A6 has an estimated audience of 1,696,383 people in United States.

#122among Car type in United States#105among Car Model in United States#543in Cars & Mobility

The average Audi A6 fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alternative fuel vehicle, Audi Q7, Porsche Boxster, with strongest over-indexing on Alternative fuel vehicle (54.48× the country average).

Demographically, the Audi A6 audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi A6 fan in United States is more male, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A6 profile in United States.

Audience size
1.7M
in United States
Gender
25.5%♀
74.5% male
Age
36.8
average years
Country rank
#16183
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi A6 fans

25.5% are female, 74.5% are male, average age 36.8.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Audi A6 audience in United States
MetricValue
Female25.5%
Male74.5%
Average age36.8
Estimated audience size1,696,383
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Audi A6 audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Audi A6 audience comes from United States.

Worldwide audience distribution share by country for Audi A6
CountryShare
United States10.3%
Germany10.2%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A6 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi A6 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~60K1.41×
02Connecticut~20K1.40×
03Illinois~80K1.39×
04Massachusetts~40K1.33×
05California~200K1.26×
06New York~100K1.26×
07Maryland~40K1.23×
08Washington~40K1.20×
09Colorado~30K1.19×
10Florida~100K1.17×
11Georgia~60K1.16×
12New Hampshire~8K1.16×
13Virginia~50K1.13×
14Texas~200K1.10×
15Pennsylvania~60K1.10×
16North Carolina~60K1.09×
17Rhode Island~6K1.07×
18Delaware~5K1.07×
19Washington, District of Columbia~5K1.06×
20Minnesota~30K1.05×
21Missouri~30K1.04×
22Utah~20K1.04×
23Nevada~20K1.03×
24Michigan~50K1.02×
25Wisconsin~30K1.02×
26Oregon~20K1.00×
27Louisiana~20K0.99×
28Nebraska~8K0.97×
29Ohio~50K0.96×
30Indiana~30K0.95×
31Maine~6K0.95×
32Arizona~30K0.94×
33Tennessee~30K0.93×
34South Carolina~20K0.92×
35Iowa~10K0.92×
36Idaho~8K0.92×
37Kansas~10K0.91×
38Vermont~3K0.90×
39Alabama~20K0.87×
40North Dakota~3K0.87×
41Oklahoma~20K0.85×
42Mississippi~10K0.84×
43Kentucky~20K0.82×
44New Mexico~7K0.81×
45West Virginia~6K0.80×
46South Dakota~3K0.78×
47Montana~4K0.77×
48Alaska~3K0.76×
49Arkansas~10K0.75×
50Hawaii~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Audi A6, United States
0.72×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A6 audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility101.88×
02Audi A8Cars & Mobility83.06×
03Audi A7Cars & Mobility68.06×
04Audi A5Cars & Mobility65.12×
05BMW 1 SeriesCars & Mobility61.86×
06Audi Q7Cars & Mobility60.83×
07BMW 6 SeriesCars & Mobility60.83×
08Audi Q5Cars & Mobility57.45×
09BMW X1Cars & Mobility56.96×
10Alternative fuel vehicleCars & Mobility54.48×
11BMW 4 SeriesCars & Mobility51.05×
12Audi A3Cars & Mobility49.23×
13Audi A4Cars & Mobility45.00×
14BMW X6Cars & Mobility44.09×
15Audi Q8Cars & Mobility40.64×
16Audi Q3Cars & Mobility40.37×
17Tesla RoadsterCars & Mobility39.53×
18Mercedes-Benz S-ClassCars & Mobility37.63×
19Porsche CayenneCars & Mobility31.95×
20Google NewsNews13.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi A6 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.13×
PatriotismCONSERVATISM2.11×
Luxury OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi A6 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
Community OrientationOPEN0.67×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi A6 have in United States?

Audi A6 has an estimated audience of 1,696,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi A6 fans?

25.5% of Audi A6 fans are female, 74.5% are male, with an average age of 36.8 years.

03

Which brands do Audi A6 fans like most?

Audi A6 fans show strongest brand affinity for Alternative fuel vehicle (54.48×), Audi Q7 (60.83×), and Porsche Boxster (101.88×) over the country average.

04

Where do Audi A6 fans live in United States?

Audi A6 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi A6 fans also like?

Beyond Audi A6 itself, the audience over-indexes on Audi Q7 (60.83×), Porsche Boxster (101.88×), Audi Q5 (57.45×), and Google News (13.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi A6 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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