Audi A6 Audience in United States

Audi A6 logo

Audi A6 has an estimated audience of 1,701,123 people in United States. 25.5% are female, 74.5% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Alternative fuel vehicle, Audi Q7, Audi Q5, Porsche Boxster, Google News.

The average Audi A6 fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alternative fuel vehicle, Audi Q7, Audi Q5, with strongest over-indexing on Alternative fuel vehicle (54.48× the country average). Demographically, the Audi A6 audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi A6 fans

Demographic split for Audi A6 audience in United States
MetricValue
Female25.5%
Male74.5%
Average age36.8
Estimated audience size1,701,123

Audience persona

The typical Audi A6 fan in United States is more male, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Top regions in United States

Top regions ranked by reach for Audi A6 in United States
RegionReachAffinity
California250,0071.34×
Texas169,2011.16×
Florida139,0561.21×
New York128,1401.35×
Illinois82,2001.45×
Georgia64,1841.22×
New Jersey63,8981.48×
Pennsylvania62,5991.09×
North Carolina57,2351.12×
Ohio50,6210.97×
Virginia48,0891.16×
Massachusetts46,1871.38×
Michigan46,1581.04×
Washington43,2691.27×
Maryland36,4641.25×
Arizona32,8570.95×
Tennessee32,7650.96×
Colorado32,6331.22×
Indiana28,9390.93×
Missouri28,0261.02×
Minnesota24,6131.01×
Connecticut24,3921.43×
Wisconsin24,3880.95×
South Carolina23,9500.94×
Louisiana23,0251.05×
Alabama20,5600.87×
Oregon17,5720.9×
Kentucky17,4310.82×
Nevada17,3021.05×
Oklahoma16,2720.86×
Utah16,1601.06×
Iowa11,7710.84×
Kansas11,6180.87×
Mississippi11,3220.81×
Arkansas9,9780.71×
Nebraska7,8620.92×
New Hampshire7,5381.12×
Idaho7,3460.86×
New Mexico6,7040.79×
Rhode Island5,6961.05×
Washington, District of Columbia5,6531.11×
Maine5,5350.91×
West Virginia5,3940.68×
Hawaii4,8240.66×
Delaware4,8001.02×
Montana3,3520.71×
North Dakota2,6600.76×
Vermont2,4710.83×
South Dakota2,4120.61×
Alaska2,0840.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi A6 audience
BrandAffinityCategory
Alternative fuel vehicle54.48×Cars & Mobility
Audi Q760.83×Cars & Mobility
Audi Q557.45×Cars & Mobility
Porsche Boxster101.88×Cars & Mobility
Google News13.63×News
Audi A883.06×Cars & Mobility
Audi A565.12×Cars & Mobility
Audi A768.06×Cars & Mobility
BMW X644.09×Cars & Mobility
Audi A349.23×Cars & Mobility
BMW X156.96×Cars & Mobility
Audi A445×Cars & Mobility
BMW 1 Series61.86×Cars & Mobility
Porsche Cayenne31.95×Cars & Mobility
Audi Q340.37×Cars & Mobility
Audi Q840.64×Cars & Mobility
Mercedes-Benz S-Class37.63×Cars & Mobility
Porsche Macan34.52×Cars & Mobility
Tesla Roadster39.53×Cars & Mobility
BMW 6 Series60.83×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi A6 audience
TraitClusterScore
Family OrientationCONSERVATISM2.46
Luxury OrientationPREMIUM2.13
LGBTQ+ IdentityOPEN1.91
Quality AwarenessPREMIUM1.75
Early Adopter MentalityPOWER1.66
Need for SecurityCONSERVATISM1.55

Worldwide distribution

Worldwide audience distribution share by country for Audi A6
CountryShare
United States11.1%
Germany8.1%
Italy7.9%

See Audi A6 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi A6 have in United States?

Audi A6 has an estimated audience of 1,701,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi A6 fans?

25.5% of Audi A6 fans are female, 74.5% are male, with an average age of 36.8 years.

Which brands do Audi A6 fans like most?

Audi A6 fans show strongest brand affinity for Alternative fuel vehicle (54.48×), Audi Q7 (60.83×), and Audi Q5 (57.45×) over the country average.

Where do Audi A6 fans live in United States?

Audi A6 fans in United States are most concentrated in California (reach 250,007), Texas (reach 169,201), and Florida (reach 139,056). These three regions account for the largest share of the active audience.

What other brands do Audi A6 fans also like?

Beyond Audi A6 itself, the audience over-indexes on Audi Q7 (60.83×), Audi Q5 (57.45×), Porsche Boxster (101.88×), and Google News (13.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.