Audi Q3 Audience in Germany
Audi Q3 has an estimated audience of 1,621,760 people in Germany. 21.1% are female, 78.9% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Cupra, Coches.net, Automotive design, Range Rover (L405).
The average Audi Q3 fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Cupra, Coches.net, with strongest over-indexing on Peugeot 408 (40.66× the country average). Demographically, the Audi Q3 audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi Q3 fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 41.0 |
| Estimated audience size | 1,621,760 |
Audience persona
The typical Audi Q3 fan in Germany is more male, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 488,193 | 1.38× |
| Bayern | 328,459 | 1.26× |
| Baden-Württemberg | 272,162 | 1.23× |
| Niedersachsen | 169,158 | 1.07× |
| Hessen | 167,630 | 1.36× |
| Rheinland-Pfalz | 90,507 | 1.11× |
| Berlin | 69,959 | 0.96× |
| Sachsen | 61,919 | 0.78× |
| Schleswig-Holstein | 48,120 | 0.83× |
| Hamburg | 40,967 | 1.12× |
| Brandenburg | 38,334 | 0.76× |
| Sachsen-Anhalt | 33,933 | 0.81× |
| Thüringen | 33,528 | 0.81× |
| Mecklenburg-Vorpommern | 22,067 | 0.71× |
| Saarland | 20,078 | 1.01× |
| Bremen | 11,107 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 40.66× | Cars & Mobility |
| Cupra | 9.95× | Cars & Mobility |
| Coches.net | 23.72× | Cars & Mobility |
| Automotive design | 4.97× | Business & Career |
| Range Rover (L405) | 10.59× | Cars & Mobility |
| Audi Q5 | 7.26× | Cars & Mobility |
| Hatchback | 3.84× | Cars & Mobility |
| Range Rover (L322) | 11.02× | Cars & Mobility |
| Family car | 4.16× | Cars & Mobility |
| Plug-in hybrid | 3.42× | Cars & Mobility |
| Crossover (automobile) | 4.53× | Cars & Mobility |
| Used Cars | 3.43× | Cars & Mobility |
| Tagesschau | 1.61× | Movies & TV |
| Snowboard | 2.98× | Sports |
| Audi Q7 | 7.58× | Cars & Mobility |
| Volvo XC60 | 6.84× | Cars & Mobility |
| Wilson Golf | 60.32× | Sports |
| Audi A5 | 6.16× | Cars & Mobility |
| Volvo V70 | 18.35× | Cars & Mobility |
| Ford Explorer | 7.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.69 |
| Quality Awareness | PREMIUM | 1.55 |
| Patriotism | CONSERVATISM | 1.41 |
| Indulgence | JOY | 1.34 |
| DIY Mentality | THRILL | 1.34 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.2% |
| Germany | 9.4% |
| United States | 7.3% |
See Audi Q3 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi Q3 have in Germany?
Audi Q3 has an estimated audience of 1,621,760 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi Q3 fans?
21.1% of Audi Q3 fans are female, 78.9% are male, with an average age of 41.0 years.
Which brands do Audi Q3 fans like most?
Audi Q3 fans show strongest brand affinity for Peugeot 408 (40.66×), Cupra (9.95×), and Coches.net (23.72×) over the country average.
Where do Audi Q3 fans live in Germany?
Audi Q3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 488,193), Bayern (reach 328,459), and Baden-Württemberg (reach 272,162). These three regions account for the largest share of the active audience.
What other brands do Audi Q3 fans also like?
Beyond Audi Q3 itself, the audience over-indexes on Cupra (9.95×), Coches.net (23.72×), Automotive design (4.97×), and Range Rover (L405) (10.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi Q3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.