Peugeot 408 Audience in Germany
Peugeot 408 has an estimated audience of 441,393 people in Germany. 76.1% are female, 23.9% are male, average age 33.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Peugeot 108, Peugeot 508, Peugeot 5008, Peugeot 205, Honda Pilot.
The average Peugeot 408 fan in Germany is 33.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Peugeot 108, Peugeot 508, Peugeot 5008, with strongest over-indexing on Peugeot 108 (393.37× the country average). Demographically, the Peugeot 408 audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Peugeot 408 fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 33.8 |
| Estimated audience size | 441,393 |
Audience persona
The typical Peugeot 408 fan in Germany is more female, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Peugeot 108.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 82,715 | 1.17× |
| Baden-Württemberg | 82,165 | 1.36× |
| Nordrhein-Westfalen | 80,956 | 0.84× |
| Hessen | 52,241 | 1.55× |
| Niedersachsen | 40,760 | 0.95× |
| Rheinland-Pfalz | 27,506 | 1.24× |
| Berlin | 21,026 | 1.07× |
| Sachsen | 18,044 | 0.83× |
| Schleswig-Holstein | 12,933 | 0.82× |
| Hamburg | 11,279 | 1.13× |
| Brandenburg | 10,385 | 0.76× |
| Sachsen-Anhalt | 8,247 | 0.72× |
| Saarland | 7,986 | 1.47× |
| Thüringen | 7,602 | 0.68× |
| Mecklenburg-Vorpommern | 4,693 | 0.56× |
| Bremen | 3,218 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 108 | 393.37× | Cars & Mobility |
| Peugeot 508 | 125.18× | Cars & Mobility |
| Peugeot 5008 | 84.78× | Cars & Mobility |
| Peugeot 205 | 112.95× | Cars & Mobility |
| Honda Pilot | 340.92× | Cars & Mobility |
| Peugeot 206 | 87.53× | Cars & Mobility |
| Peugeot 607 | 112.21× | Cars & Mobility |
| Peugeot 308 | 51.51× | Cars & Mobility |
| Peugeot 2008 | 40.76× | Cars & Mobility |
| Fiat Panda | 34.44× | Cars & Mobility |
| Chevrolet Cruze | 110.11× | Cars & Mobility |
| Opel Manta | 52.56× | Cars & Mobility |
| Peugeot 208 | 27.45× | Cars & Mobility |
| Vehicle inspection | 31.49× | Cars & Mobility |
| Esso | 11.5× | Cars & Mobility |
| Peugeot 3008 | 22.63× | Cars & Mobility |
| Borussia Dortmund | 3.42× | Sports |
| Opel Insignia | 30.4× | Cars & Mobility |
| Peugeot 404 | 47.38× | Cars & Mobility |
| Bad Credit | 85.46× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.83 |
| Risk Appetite | THRILL | 1.64 |
| Patriotism | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.4 |
| Need for Security | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.7% |
| Brazil | 8.4% |
| Argentina | 5.3% |
See Peugeot 408 audiences in other countries
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- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Peugeot 408 have in Germany?
Peugeot 408 has an estimated audience of 441,393 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Peugeot 408 fans?
76.1% of Peugeot 408 fans are female, 23.9% are male, with an average age of 33.8 years.
Which brands do Peugeot 408 fans like most?
Peugeot 408 fans show strongest brand affinity for Peugeot 108 (393.37×), Peugeot 508 (125.18×), and Peugeot 5008 (84.78×) over the country average.
Where do Peugeot 408 fans live in Germany?
Peugeot 408 fans in Germany are most concentrated in Bayern (reach 82,715), Baden-Württemberg (reach 82,165), and Nordrhein-Westfalen (reach 80,956). These three regions account for the largest share of the active audience.
What other brands do Peugeot 408 fans also like?
Beyond Peugeot 408 itself, the audience over-indexes on Peugeot 508 (125.18×), Peugeot 5008 (84.78×), Peugeot 205 (112.95×), and Honda Pilot (340.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 408. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.