Rascasse Audience Intelligence

Peugeot 408 Audience in Germany

A data profile of the people who buy, follow and care about Peugeot 408 in Germany — modelled from more than twelve digital signal sources. Peugeot 408 has an estimated audience of 437,216 people in Germany.

#202among Car type in Germany#193among Car Model in Germany#598in Cars & Mobility

The average Peugeot 408 fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 108, Peugeot 508, Honda Pilot, with strongest over-indexing on Peugeot 108 (393.37× the country average).

Demographically, the Peugeot 408 audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peugeot 408 fan in Germany is more female, around 33.8 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 108.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot 408 profile in Germany.

Audience size
437K
in Germany
Gender
76.1%♀
23.9% male
Age
33.8
average years
Country rank
#13050
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peugeot 408 fans

76.1% are female, 23.9% are male, average age 33.8.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Peugeot 408 audience in Germany
MetricValue
Female76.1%
Male23.9%
Average age33.8
Estimated audience size437,216
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Peugeot 408 audience in Germany
Age bracketShare%
16-1940%
20-2914%
30-3915%
40-4922%
50+10%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Peugeot 408 audience comes from Germany.

Worldwide audience distribution share by country for Peugeot 408
CountryShare
Germany9.0%
Brazil8.1%
Argentina5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot 408 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peugeot 408 fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.49×
02Saarland~8K1.45×
03Baden-Württemberg~70K1.23×
04Rheinland-Pfalz~30K1.18×
05Bayern~80K1.12×
06Hamburg~10K1.10×
07Nordrhein-Westfalen~100K1.05×
08Berlin~20K0.98×
09Niedersachsen~40K0.92×
10Bremen~3K0.89×
11Sachsen~20K0.86×
12Schleswig-Holstein~10K0.84×
13Brandenburg~10K0.81×
14Sachsen-Anhalt~9K0.81×
15Thüringen~9K0.78×
16Mecklenburg-Vorpommern~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Peugeot 408, Germany
0.70×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot 408 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot 408 audience
#·InterestCategoryAffinity×
01Peugeot 108Cars & Mobility393.37×
02Honda PilotCars & Mobility340.92×
03Peugeot 508Cars & Mobility125.18×
04Peugeot 205Cars & Mobility112.95×
05Peugeot 607Cars & Mobility112.21×
06Chevrolet CruzeCars & Mobility110.11×
07Peugeot 206Cars & Mobility87.53×
08Bad CreditBusiness & Career85.46×
09Peugeot 5008Cars & Mobility84.78×
10Opel RekordCars & Mobility74.94×
11Opel MantaCars & Mobility52.56×
12Peugeot 308Cars & Mobility51.51×
13Peugeot 404Cars & Mobility47.38×
14Peugeot 2008Cars & Mobility40.76×
15Fiat PandaCars & Mobility34.44×
16Vehicle inspectionCars & Mobility31.49×
17Opel InsigniaCars & Mobility30.40×
18Peugeot 208Cars & Mobility27.45×
19Peugeot 3008Cars & Mobility22.63×
20EssoCars & Mobility11.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot 408 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peugeot 408 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.92×
SpiritualityBALANCE2.25×
DIY MentalityTHRILL2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peugeot 408 audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
TraditionCONSERVATISM0.81×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peugeot 408 have in Germany?

Peugeot 408 has an estimated audience of 437,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peugeot 408 fans?

76.1% of Peugeot 408 fans are female, 23.9% are male, with an average age of 33.8 years.

03

Which brands do Peugeot 408 fans like most?

Peugeot 408 fans show strongest brand affinity for Peugeot 108 (393.37×), Peugeot 508 (125.18×), and Honda Pilot (340.92×) over the country average.

04

Where do Peugeot 408 fans live in Germany?

Peugeot 408 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Peugeot 408 fans also like?

Beyond Peugeot 408 itself, the audience over-indexes on Peugeot 508 (125.18×), Honda Pilot (340.92×), Peugeot 5008 (84.78×), and Peugeot 205 (112.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Peugeot 408 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peugeot 408. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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