Peugeot 208 Audience in Germany
A data profile of the people who buy, follow and care about Peugeot 208 in Germany — modelled from more than twelve digital signal sources. Peugeot 208 has an estimated audience of 984,027 people in Germany.
The average Peugeot 208 fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Peugeot 308, Fiat 500, Peugeot 108, with strongest over-indexing on Peugeot 308 (35.85× the country average).
Demographically, the Peugeot 208 audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Peugeot 208 fan in Germany is balanced, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 308.
At a glance
The key figures that characterise the Peugeot 208 profile in Germany.
Search interest · 12-month trend
Demographics of Peugeot 208 fans
46.3% are female, 53.7% are male, average age 35.5.
Gender split
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 35.5 |
| Estimated audience size | 984,027 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 15% |
Geography
Where the Peugeot 208 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~20K | 1.96× | |
| 02 | Nordrhein-Westfalen | ~300K | 1.40× | |
| 03 | Rheinland-Pfalz | ~60K | 1.29× | |
| 04 | Hessen | ~90K | 1.25× | |
| 05 | Baden-Württemberg | ~200K | 1.21× | |
| 06 | Bayern | ~200K | 0.99× | |
| 07 | Hamburg | ~20K | 0.98× | |
| 08 | Niedersachsen | ~90K | 0.94× | |
| 09 | Schleswig-Holstein | ~30K | 0.90× | |
| 10 | Sachsen | ~40K | 0.79× | |
| 11 | Berlin | ~30K | 0.77× | |
| 12 | Brandenburg | ~20K | 0.75× | |
| 13 | Bremen | ~6K | 0.74× | |
| 14 | Thüringen | ~20K | 0.72× | |
| 15 | Sachsen-Anhalt | ~20K | 0.70× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.64× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Peugeot 208 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 308 | Cars & Mobility | 35.85× | ||
| 02 | Fiat Punto | Cars & Mobility | 29.33× | ||
| 03 | Peugeot 108 | Cars & Mobility | 25.71× | ||
| 04 | C-segment | Cars & Mobility | 24.04× | ||
| 05 | Fiat 500 | Cars & Mobility | 22.47× | ||
| 06 | Peugeot 2008 | Cars & Mobility | 14.16× | ||
| 07 | SEAT Ibiza | Cars & Mobility | 13.48× | ||
| 08 | Renault Clio | Cars & Mobility | 13.30× | ||
| 09 | Peugeot 3008 | Cars & Mobility | 10.79× | ||
| 10 | Suzuki Swift | Cars & Mobility | 10.46× | ||
| 11 | Kia Cee'd | Cars & Mobility | 9.87× | ||
| 12 | Honda Civic | Cars & Mobility | 7.47× | ||
| 13 | Ford Fiesta | Cars & Mobility | 7.01× | ||
| 14 | Opel Corsa | Cars & Mobility | 6.93× | ||
| 15 | City car | Cars & Mobility | 6.52× | ||
| 16 | Dacia Jogger | Cars & Mobility | 6.38× | ||
| 17 | Mitsubishi | Cars & Mobility | 6.10× | ||
| 18 | Family car | Cars & Mobility | 5.41× | ||
| 19 | Peugeot | Cars & Mobility | 4.28× | ||
| 20 | Hyundai | Cars & Mobility | 3.26× |
Personality of the Peugeot 208 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.86× | |
| Risk Appetite | THRILL | 1.45× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Tradition | CONSERVATISM | 0.92× | |
| Patriotism | CONSERVATISM | 0.98× |
Frequently asked questions
How many fans does Peugeot 208 have in Germany?
Peugeot 208 has an estimated audience of 984,027 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Peugeot 208 fans?
46.3% of Peugeot 208 fans are female, 53.7% are male, with an average age of 35.5 years.
Which brands do Peugeot 208 fans like most?
Peugeot 208 fans show strongest brand affinity for Peugeot 308 (35.85×), Fiat 500 (22.47×), and Peugeot 108 (25.71×) over the country average.
Where do Peugeot 208 fans live in Germany?
Peugeot 208 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Peugeot 208 fans also like?
Beyond Peugeot 208 itself, the audience over-indexes on Fiat 500 (22.47×), Peugeot 108 (25.71×), City car (6.52×), and Renault Clio (13.3×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 208. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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