Peugeot 208 Audience in Germany
Peugeot 208 has an estimated audience of 989,089 people in Germany. 46.3% are female, 53.7% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Peugeot 308, Fiat 500, Peugeot 108, City car, Fiat Punto.
The average Peugeot 208 fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Peugeot 308, Fiat 500, Peugeot 108, with strongest over-indexing on Peugeot 308 (35.85× the country average). Demographically, the Peugeot 208 audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Peugeot 208 fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 35.5 |
| Estimated audience size | 989,089 |
Audience persona
The typical Peugeot 208 fan in Germany is balanced, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 308.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 317,954 | 1.47× |
| Baden-Württemberg | 167,988 | 1.24× |
| Bayern | 160,580 | 1.01× |
| Hessen | 95,255 | 1.26× |
| Niedersachsen | 89,482 | 0.93× |
| Rheinland-Pfalz | 63,003 | 1.27× |
| Sachsen | 37,998 | 0.78× |
| Berlin | 36,769 | 0.83× |
| Schleswig-Holstein | 31,711 | 0.89× |
| Saarland | 23,379 | 1.92× |
| Hamburg | 22,980 | 1.03× |
| Brandenburg | 22,299 | 0.73× |
| Thüringen | 16,605 | 0.66× |
| Sachsen-Anhalt | 16,292 | 0.64× |
| Mecklenburg-Vorpommern | 11,439 | 0.61× |
| Bremen | 6,104 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 308 | 35.85× | Cars & Mobility |
| Fiat 500 | 22.47× | Cars & Mobility |
| Peugeot 108 | 25.71× | Cars & Mobility |
| City car | 6.52× | Cars & Mobility |
| Fiat Punto | 29.33× | Cars & Mobility |
| Renault Clio | 13.3× | Cars & Mobility |
| Peugeot 2008 | 14.16× | Cars & Mobility |
| SEAT Ibiza | 13.48× | Cars & Mobility |
| Family car | 5.41× | Cars & Mobility |
| Citroën C3 | 11.38× | Cars & Mobility |
| Peugeot 3008 | 10.79× | Cars & Mobility |
| Honda Civic | 7.47× | Cars & Mobility |
| Opel Corsa | 6.93× | Cars & Mobility |
| Peugeot | 4.28× | Cars & Mobility |
| Dacia Jogger | 6.38× | Cars & Mobility |
| Mitsubishi | 6.1× | Cars & Mobility |
| Hyundai | 3.26× | Cars & Mobility |
| Suzuki Swift | 10.46× | Cars & Mobility |
| Ford Fiesta | 7.01× | Cars & Mobility |
| Kia Cee'd | 9.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.98 |
| Price Sensitivity | PREMIUM | 1.74 |
| Early Adopter Mentality | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.54 |
| Patriotism | CONSERVATISM | 1.4 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 22.5% |
| Italy | 16.4% |
| France | 6.6% |
See Peugeot 208 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Peugeot 208 have in Germany?
Peugeot 208 has an estimated audience of 989,089 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Peugeot 208 fans?
46.3% of Peugeot 208 fans are female, 53.7% are male, with an average age of 35.5 years.
Which brands do Peugeot 208 fans like most?
Peugeot 208 fans show strongest brand affinity for Peugeot 308 (35.85×), Fiat 500 (22.47×), and Peugeot 108 (25.71×) over the country average.
Where do Peugeot 208 fans live in Germany?
Peugeot 208 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 317,954), Baden-Württemberg (reach 167,988), and Bayern (reach 160,580). These three regions account for the largest share of the active audience.
What other brands do Peugeot 208 fans also like?
Beyond Peugeot 208 itself, the audience over-indexes on Fiat 500 (22.47×), Peugeot 108 (25.71×), City car (6.52×), and Fiat Punto (29.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 208. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.