A data profile of the people who buy, follow and care about Peugeot 208 in Italy — modelled from more than twelve digital signal sources. Peugeot 208 has an estimated audience of 2,733,626 people in Italy.
The average Peugeot 208 fan in Italy is 45.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Door County, Wisconsin, Peugeot, Peugeot 2008, with strongest over-indexing on Door County, Wisconsin (1.73× the country average).
Demographically, the Peugeot 208 audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Peugeot 208 fan in Italy is more male, around 45.3 years old, with strong Social Media Usage tendencies and a notable affinity for Door County, Wisconsin.
The key figures that characterise the Peugeot 208 profile in Italy.
21.7% are female, 78.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 45.3 |
| Estimated audience size | 2,733,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 33% |
Where the Peugeot 208 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~500K | 1.54× | |
| 02 | Lombardy | ~700K | 1.38× | |
| 03 | Sicilia | ~300K | 1.36× | |
| 04 | Lazio | ~400K | 1.25× | |
| 05 | Piedmont | ~200K | 1.19× | |
| 06 | Calabria | ~100K | 1.16× | |
| 07 | Puglia | ~200K | 1.09× | |
| 08 | Tuscany | ~200K | 1.05× | |
| 09 | Emilia-Romagna | ~200K | 1.02× | |
| 10 | Veneto | ~200K | 1.02× | |
| 11 | Marche | ~60K | 0.95× | |
| 12 | Abruzzo | ~60K | 0.94× | |
| 13 | Basilicata | ~20K | 0.92× | |
| 14 | Umbria | ~40K | 0.91× | |
| 15 | Liguria | ~70K | 0.85× | |
| 16 | Sardinia | ~60K | 0.83× | |
| 17 | Friuli-Venezia Giulia | ~40K | 0.77× | |
| 18 | Molise | ~9K | 0.69× | |
| 19 | Trentino-Alto Adige/Südtirol | ~30K | 0.64× | |
| 20 | Aosta Valley | ~4K | 0.61× |
The strongest cross-interests of the Peugeot 208 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 308 | Cars & Mobility | 2.85× | ||
| 02 | Peugeot 2008 | Cars & Mobility | 2.54× | ||
| 03 | Lancia Ypsilon | Cars & Mobility | 2.51× | ||
| 04 | Toyota Aygo | Cars & Mobility | 2.41× | ||
| 05 | Hyundai i10 | Cars & Mobility | 2.31× | ||
| 06 | Citroën C3 | Cars & Mobility | 2.20× | ||
| 07 | Kia Picanto | Cars & Mobility | 2.18× | ||
| 08 | Opel Corsa | Cars & Mobility | 2.14× | ||
| 09 | Dacia Sandero | Cars & Mobility | 2.13× | ||
| 10 | Renault Clio | Cars & Mobility | 2.10× | ||
| 11 | Peugeot 3008 | Cars & Mobility | 2.09× | ||
| 12 | Hyundai i20 | Cars & Mobility | 2.07× | ||
| 13 | Irama | Music & Radio | 2.06× | ||
| 14 | Renault Captur | Cars & Mobility | 1.92× | ||
| 15 | Ford Fiesta | Cars & Mobility | 1.87× | ||
| 16 | Dacia Duster | Cars & Mobility | 1.84× | ||
| 17 | Toyota Yaris | Cars & Mobility | 1.77× | ||
| 18 | Door County, Wisconsin | Travel & Leisure | 1.73× | ||
| 19 | Peugeot | Cars & Mobility | 1.54× | ||
| 20 | Kia Sportage | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Family Orientation | CONSERVATISM | 0.99× | |
| Sports Activity | POWER | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.84× |
Peugeot 208 has an estimated audience of 2,733,626 people in Italy, concentrated in Lombardy and Campania.
21.7% of Peugeot 208 fans are female, 78.3% are male, with an average age of 45.3 years.
Peugeot 208 fans show strongest brand affinity for Door County, Wisconsin (1.73×), Peugeot (1.54×), and Peugeot 2008 (2.54×) over the country average.
Peugeot 208 fans in Italy are most concentrated in Lombardy (reach ~700K), Campania (reach ~500K), and Lazio (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Peugeot 208 itself, the audience over-indexes on Peugeot (1.54×), Peugeot 2008 (2.54×), Peugeot 3008 (2.09×), and Renault Clio (2.1×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Peugeot 208. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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