How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | PPeugeot 208 | 2.7M | 15.0% | 45.3 | 21.7% | Car type |
| 2 | FFiat Panda | 2.7M | 33.2% | 46.9 | 24.2% | Car type |
| 3 | AAudi Q3 | 2.5M | 12.1% | 43.9 | 15.9% | Car type |
| 4 | HHonda Civic | 2.2M | 5.2% | 37.5 | 31.7% | Car type |
| 5 | PPeugeot 3008 | 2M | 11.5% | 45.9 | 17.4% | Car type |
| 6 | JJeep Renegade (BU) | 2M | 17.8% | 47.3 | 23.6% | |
| 7 | TToyota Yaris | 1.9M | 10.5% | 42.0 | 28.6% | Car type |
| 8 | NNissan Qashqai | 1.9M | 9.7% | 45.9 | 20.2% | Car type |
| 9 | FFiat 500 (2007) | 1.8M | 14.4% | 45.4 | 27.0% | Car type |
| 10 | DDacia Duster | 1.8M | 13.1% | 47.5 | 20.5% | |
| 11 | RRenault Clio | 1.8M | 12.5% | 46.3 | 24.2% | Car type |
| 12 | VVolkswagen Golf | 1.7M | 8.1% | 37.7 | 29.3% | Car type |
| 13 | AAudi A3 | 1.7M | 8.0% | 36.9 | 25.1% | Car type |
| 14 | DDacia Sandero | 1.7M | 15.2% | 47.7 | 23.9% | Car type |
| 15 | FFord Puma | 1.7M | 18.8% | 44.3 | 31.9% | Car type |
| 16 | PPeugeot 2008 | 1.7M | 10.8% | 46.4 | 21.6% | Car type |
| 17 | OOpel Corsa | 1.7M | 13.8% | 46.4 | 24.5% | Car type |
| 18 | BBMW 3 Series | 1.6M | 13.0% | 36.8 | 34.6% | Car type |
| 19 | FFiat 500 | 1.6M | 12.1% | 43.0 | 31.5% | Car type |
| 20 | JJeep Compass | 1.6M | 9.9% | 46.3 | 20.7% | |
| 21 | VVolkswagen Tiguan | 1.6M | 5.4% | 45.1 | 18.9% | Car type |
| 22 | KKia Sportage | 1.5M | 6.4% | 46.5 | 23.9% | Car type |
| 23 | RRenault Captur | 1.5M | 14.2% | 45.9 | 23.3% | Car type |
| 24 | BBMW X1 | 1.5M | 8.2% | 38.3 | 21.4% | Car type |
| 25 | TToyota Land Cruiser | 1.4M | 5.6% | 40.2 | 21.1% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Italy?
Peugeot 208 currently leads with an estimated audience of 2.7M people in Italy.