A data profile of the people who buy, follow and care about Fiat Panda in Italy — modelled from more than twelve digital signal sources. Fiat Panda has an estimated audience of 2,674,829 people in Italy.
The average Fiat Panda fan in Italy is 46.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Used car, AutoScout24, Dacia Sandero, with strongest over-indexing on Used car (4.21× the country average).
Demographically, the Fiat Panda audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fiat Panda fan in Italy is more male, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Fiat Panda profile in Italy.
24.2% are female, 75.8% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 46.9 |
| Estimated audience size | 2,674,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 39% |
Where the Fiat Panda audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~300K | 1.33× | |
| 02 | Piedmont | ~200K | 1.25× | |
| 03 | Lazio | ~400K | 1.20× | |
| 04 | Calabria | ~100K | 1.20× | |
| 05 | Campania | ~400K | 1.18× | |
| 06 | Lombardy | ~500K | 1.11× | |
| 07 | Tuscany | ~200K | 1.10× | |
| 08 | Abruzzo | ~60K | 1.08× | |
| 09 | Puglia | ~200K | 1.05× | |
| 10 | Liguria | ~80K | 1.01× | |
| 11 | Emilia-Romagna | ~200K | 0.97× | |
| 12 | Basilicata | ~20K | 0.97× | |
| 13 | Sardinia | ~70K | 0.95× | |
| 14 | Marche | ~60K | 0.91× | |
| 15 | Veneto | ~200K | 0.88× | |
| 16 | Trentino-Alto Adige/Südtirol | ~40K | 0.87× | |
| 17 | Umbria | ~40K | 0.84× | |
| 18 | Molise | ~10K | 0.80× | |
| 19 | Friuli-Venezia Giulia | ~40K | 0.79× | |
| 20 | Aosta Valley | ~5K | 0.67× |
The strongest cross-interests of the Fiat Panda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lancia Ypsilon | Cars & Mobility | 8.03× | ||
| 02 | Dacia Sandero | Cars & Mobility | 7.21× | ||
| 03 | Dacia Duster | Cars & Mobility | 6.44× | ||
| 04 | Fiat 500 (2007) | Cars & Mobility | 6.33× | ||
| 05 | Toyota Yaris | Cars & Mobility | 5.81× | ||
| 06 | Jeep Renegade (BU) | Cars & Mobility | 5.23× | ||
| 07 | City car | Cars & Mobility | 4.69× | ||
| 08 | Used car | Cars & Mobility | 4.21× | ||
| 09 | Car dealership | Cars & Mobility | 3.57× | ||
| 10 | Crossover (automobile) | Cars & Mobility | 3.33× | ||
| 11 | Fiat | Cars & Mobility | 3.21× | ||
| 12 | Škoda Auto | Cars & Mobility | 3.15× | ||
| 13 | Citroën | Cars & Mobility | 3.09× | ||
| 14 | AutoScout24 | Cars & Mobility | 2.97× | ||
| 15 | Solar energy | Home & Garden | 2.94× | ||
| 16 | Renault | Cars & Mobility | 2.91× | ||
| 17 | Electric car | Cars & Mobility | 2.81× | ||
| 18 | Hybrids | Cars & Mobility | 2.69× | ||
| 19 | Tire | Cars & Mobility | 2.56× | ||
| 20 | SUVs | Cars & Mobility | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.16× | |
| DIY Mentality | THRILL | 1.24× | |
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Extroversion | THRILL | 0.60× | |
| Early Adopter Mentality | POWER | 0.62× |
Fiat Panda has an estimated audience of 2,674,829 people in Italy, concentrated in Lombardy and Lazio.
24.2% of Fiat Panda fans are female, 75.8% are male, with an average age of 46.9 years.
Fiat Panda fans show strongest brand affinity for Used car (4.21×), AutoScout24 (2.97×), and Dacia Sandero (7.21×) over the country average.
Fiat Panda fans in Italy are most concentrated in Lombardy (reach ~500K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fiat Panda itself, the audience over-indexes on AutoScout24 (2.97×), Dacia Sandero (7.21×), Škoda Auto (3.15×), and Fiat (3.21×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fiat Panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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