A data profile of the people who buy, follow and care about Fiat Panda in Belgium — modelled from more than twelve digital signal sources. Fiat Panda has an estimated audience of 94,580 people in Belgium.
The average Fiat Panda fan in Belgium is 46.7 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Hainaut, Liege.
Top brand affinities include Fiat 500, Fiat 500 (2007), AutoScout24, with strongest over-indexing on Fiat 500 (12.44× the country average).
Demographically, the Fiat Panda audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Fiat Panda fan in Belgium is more male, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Fiat 500.
The key figures that characterise the Fiat Panda profile in Belgium.
24.7% are female, 75.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 46.7 |
| Estimated audience size | 94,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 43% |
Where the Fiat Panda audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~10K | 1.32× | |
| 02 | Brussels | ~8K | 1.19× | |
| 03 | Liege | ~9K | 1.17× | |
| 04 | Hainaut | ~10K | 1.10× | |
| 05 | Walloon Brabant | ~2K | 0.99× | |
| 06 | Limburg | ~4K | 0.96× | |
| 07 | Province of Namur | ~4K | 0.90× | |
| 08 | Luxembourg | ~2K | 0.90× | |
| 09 | Flemish Brabant | ~7K | 0.88× | |
| 10 | East Flanders | ~9K | 0.87× | |
| 11 | West Flanders | ~6K | 0.80× |
The strongest cross-interests of the Fiat Panda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat 500 | Cars & Mobility | 12.44× | ||
| 02 | Fiat Tipo | Cars & Mobility | 12.27× | ||
| 03 | Fiat 500 (2007) | Cars & Mobility | 12.14× | ||
| 04 | Suzuki Swift | Cars & Mobility | 8.44× | ||
| 05 | Dacia Sandero | Cars & Mobility | 7.75× | ||
| 06 | Toyota Yaris | Cars & Mobility | 6.32× | ||
| 07 | Electric vehicle | Cars & Mobility | 3.94× | ||
| 08 | Renault | Cars & Mobility | 2.78× | ||
| 09 | Škoda Auto | Cars & Mobility | 2.60× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.37× | ||
| 11 | Bart De Wever | Politics & Society | 2.07× | ||
| 12 | Albert Heijn | Shopping | 2.05× | ||
| 13 | SUVs | Cars & Mobility | 1.96× | ||
| 14 | De Tijd | News | 1.86× | ||
| 15 | TotalEnergies | Cars & Mobility | 1.85× | ||
| 16 | De Lijn | Cars & Mobility | 1.80× | ||
| 17 | Het Nieuwsblad | News | 1.77× | ||
| 18 | De Standaard | News | 1.73× | ||
| 19 | Het Laatste Nieuws | News | 1.69× | ||
| 20 | De Morgen | News | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.68× | |
| Extroversion | THRILL | 0.68× |
Fiat Panda has an estimated audience of 94,580 people in Belgium, concentrated in Antwerp and Hainaut.
24.7% of Fiat Panda fans are female, 75.3% are male, with an average age of 46.7 years.
Fiat Panda fans show strongest brand affinity for Fiat 500 (12.44×), Fiat 500 (2007) (12.14×), and AutoScout24 (2.37×) over the country average.
Fiat Panda fans in Belgium are most concentrated in Antwerp (reach ~10K), Hainaut (reach ~10K), and Liege (reach ~9K). These three regions account for the largest share of the active audience.
Beyond Fiat Panda itself, the audience over-indexes on Fiat 500 (2007) (12.14×), AutoScout24 (2.37×), Het Laatste Nieuws (1.69×), and Albert Heijn (2.05×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fiat Panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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