A data profile of the people who buy, follow and care about RVs in Belgium — modelled from more than twelve digital signal sources. RVs has an estimated audience of 1,381,807 people in Belgium.
The average RVs fan in Belgium is 45.0 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Used car, Camping, SUVs, with strongest over-indexing on Used car (2.58× the country average).
Demographically, the RVs audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical RVs fan in Belgium is balanced, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the RVs profile in Belgium.
45.0% are female, 55.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 45.0 |
| Estimated audience size | 1,381,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide RVs audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
Where the RVs audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~300K | 1.78× | |
| 02 | Antwerp | ~200K | 1.68× | |
| 03 | West Flanders | ~200K | 1.53× | |
| 04 | Limburg | ~100K | 1.53× | |
| 05 | Flemish Brabant | ~200K | 1.37× | |
| 06 | Brussels | ~100K | 1.02× | |
| 07 | Luxembourg | ~30K | 0.87× | |
| 08 | Walloon Brabant | ~30K | 0.83× | |
| 09 | Province of Namur | ~50K | 0.82× | |
| 10 | Liege | ~80K | 0.70× | |
| 11 | Hainaut | ~100K | 0.66× |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hatchback | Cars & Mobility | 2.76× | ||
| 02 | Family car | Cars & Mobility | 2.66× | ||
| 03 | Car dealership | Cars & Mobility | 2.63× | ||
| 04 | Max Verstappen | Sports | 2.62× | ||
| 05 | Used car | Cars & Mobility | 2.58× | ||
| 06 | City car | Cars & Mobility | 2.58× | ||
| 07 | Volvo | Cars & Mobility | 2.14× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.02× | ||
| 09 | Custom motorcycle | Cars & Mobility | 2.00× | ||
| 10 | Solar energy | Home & Garden | 1.96× | ||
| 11 | Electric vehicle | Cars & Mobility | 1.88× | ||
| 12 | First-time buyer | Shopping | 1.85× | ||
| 13 | Toyota | Cars & Mobility | 1.84× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.77× | ||
| 15 | SUVs | Cars & Mobility | 1.76× | ||
| 16 | Luxury real estate | Business & Career | 1.74× | ||
| 17 | Porsche | Cars & Mobility | 1.71× | ||
| 18 | Blues music | Music & Radio | 1.70× | ||
| 19 | Camping | Travel & Leisure | 1.67× | ||
| 20 | Volkswagen | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.50× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
RVs has an estimated audience of 1,381,807 people in Belgium, concentrated in East Flanders and Antwerp.
45.0% of RVs fans are female, 55.0% are male, with an average age of 45.0 years.
RVs fans show strongest brand affinity for Used car (2.58×), Camping (1.67×), and SUVs (1.76×) over the country average.
RVs fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond RVs itself, the audience over-indexes on Camping (1.67×), SUVs (1.76×), Max Verstappen (2.62×), and Blues music (1.7×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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