Rascasse Audience Intelligence

Solar energy Audience in Belgium

A data profile of the people who buy, follow and care about Solar energy in Belgium — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 1,307,694 people in Belgium.

Solar energy has an estimated audience of 1,307,694 people in Belgium. 43.5% are female, 56.5% are male, average age 45.5. Top brand affinities: AutoScout24, Automotive design, Electric car, Solar power, Solar panel.

Top brand affinities include AutoScout24, Automotive design, Electric car, with strongest over-indexing on AutoScout24 (3.32× the country average).

Demographically, the Solar energy audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Social Media Usage, Travelling.

The typical Solar energy fan in Belgium is more male, around 45.5 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Solar energy profile in Belgium.

Audience size
1.3M
in Belgium
Gender
43.5%
56.5% male
Age
45.5
average years
Country rank
#576
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar energy fans

43.5% are female, 56.5% are male, average age 45.5.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Solar energy audience in Belgium
MetricValue
Female43.5%
Male56.5%
Average age45.5
Estimated audience size1,307,694
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Solar energy audience in Belgium
Age bracketShare%
16-199%
20-2914%
30-3916%
40-4922%
50+38%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Solar energy audience comes from Belgium.

Worldwide audience distribution share by country for Solar energy
CountryShare
United States22.5%
Germany6.2%
Italy5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar energy audience
#·InterestCategoryAffinity×
01Diesel fuelCars & Mobility7.38×
02Automotive designBusiness & Career7.33×
03Air pollutionHealth7.11×
04Solar powerHome & Garden6.97×
05GasolineCars & Mobility6.80×
06Traffic congestionCars & Mobility6.67×
07Solar panelHome & Garden5.12×
08Electric carCars & Mobility5.10×
09TrafficCars & Mobility5.09×
10TireCars & Mobility4.91×
11Sustainable energyHome & Garden4.84×
12Used carCars & Mobility3.97×
13Efficient energy useTechnology & Electronics3.95×
14Renewable energyBusiness & Career3.71×
15AveveBusiness & Career3.38×
16AutoScout24Cars & Mobility3.32×
17EngieHome & Garden2.30×
18HuboShopping1.77×
19TV-GidsMovies & TV1.76×
20Google MapsInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Solar energy audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.58×
TravellingTHRILL1.22×
Pet OwnershipJOY0.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Solar energy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.32×
Early Adopter MentalityPOWER0.68×
Design AffinityPREMIUM0.72×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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