A data profile of the people who buy, follow and care about Electric car in Belgium — modelled from more than twelve digital signal sources. Electric car has an estimated audience of 1,287,150 people in Belgium.
Electric car has an estimated audience of 1,287,150 people in Belgium. 30.5% are female, 69.5% are male, average age 43.4. Top brand affinities: AutoScout24, Motor vehicle, Plug-in hybrid, SUVs, Hybrids.
Top brand affinities include AutoScout24, Motor vehicle, Plug-in hybrid, with strongest over-indexing on AutoScout24 (1.87× the country average).
Demographically, the Electric car audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Electric car fan in Belgium is more male, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Electric car profile in Belgium.
30.5% are female, 69.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 43.4 |
| Estimated audience size | 1,287,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Electric car audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.8% |
| Germany | 6.7% |
| Japan | 6.3% |
The strongest cross-interests of the Electric car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 2.31× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 2.29× | ||
| 03 | Electric motor | Cars & Mobility | 1.99× | ||
| 04 | Tesla Motors | Cars & Mobility | 1.89× | ||
| 05 | AutoScout24 | Cars & Mobility | 1.87× | ||
| 06 | Hybrids | Cars & Mobility | 1.84× | ||
| 07 | Fabric (club) | Music & Radio | 1.79× | ||
| 08 | Škoda Auto | Cars & Mobility | 1.78× | ||
| 09 | General Motors | Cars & Mobility | 1.70× | ||
| 10 | Mathieu Van der Poel | Sports | 1.62× | ||
| 11 | Used car | Cars & Mobility | 1.55× | ||
| 12 | Toyota | Cars & Mobility | 1.55× | ||
| 13 | Renault | Cars & Mobility | 1.54× | ||
| 14 | Motor vehicle | Cars & Mobility | 1.53× | ||
| 15 | SUVs | Cars & Mobility | 1.53× | ||
| 16 | BMW | Cars & Mobility | 1.53× | ||
| 17 | Audi | Cars & Mobility | 1.53× | ||
| 18 | Volkswagen | Cars & Mobility | 1.52× | ||
| 19 | Electric vehicle | Cars & Mobility | 1.52× | ||
| 20 | Formula One | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Social Media Usage | JOY | 1.07× | |
| Travelling | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Convenience Orientation | PREMIUM | 0.73× | |
| Patriotism | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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