A data profile of the people who buy, follow and care about Motor vehicle in Belgium — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 2,331,206 people in Belgium.
Motor vehicle has an estimated audience of 2,331,206 people in Belgium. 32.2% are female, 67.8% are male, average age 43.5. Top brand affinities: AutoScout24, SUVs, Family car, Car dealership, Electric vehicle.
Top brand affinities include AutoScout24, SUVs, Family car, with strongest over-indexing on AutoScout24 (1.55× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Motor vehicle fan in Belgium is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Motor vehicle profile in Belgium.
32.2% are female, 67.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 43.5 |
| Estimated audience size | 2,331,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Motor vehicle audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 2.73× | ||
| 02 | Car dealership | Cars & Mobility | 2.73× | ||
| 03 | Hatchback | Cars & Mobility | 2.73× | ||
| 04 | City car | Cars & Mobility | 2.73× | ||
| 05 | Ultimate Fighting Championship | Sports | 2.23× | ||
| 06 | Custom motorcycle | Cars & Mobility | 2.12× | ||
| 07 | Electric vehicle | Cars & Mobility | 2.10× | ||
| 08 | Max Verstappen | Sports | 2.05× | ||
| 09 | Motorsport | Cars & Mobility | 2.04× | ||
| 10 | Tesla Motors | Cars & Mobility | 1.95× | ||
| 11 | Solar energy | Home & Garden | 1.86× | ||
| 12 | Used car | Cars & Mobility | 1.82× | ||
| 13 | Toyota | Cars & Mobility | 1.78× | ||
| 14 | Scooters | Cars & Mobility | 1.73× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.72× | ||
| 16 | Twitch | Games | 1.71× | ||
| 17 | Porsche | Cars & Mobility | 1.63× | ||
| 18 | SUVs | Cars & Mobility | 1.62× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.55× | ||
| 20 | Audi | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Sustainability | BALANCE | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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