A data profile of the people who buy, follow and care about Audi in Belgium — modelled from more than twelve digital signal sources. Audi has an estimated audience of 1,406,252 people in Belgium.
The average Audi fan in Belgium is 43.2 years old, more male, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, East Flanders.
Top brand affinities include AutoScout24, SUVs, Škoda Auto, with strongest over-indexing on AutoScout24 (1.99× the country average).
Demographically, the Audi audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Audi fan in Belgium is more male, around 43.2 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Audi profile in Belgium.
30.6% are female, 69.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 43.2 |
| Estimated audience size | 1,406,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Audi audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
Where the Audi audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~200K | 1.13× | |
| 02 | Liege | ~100K | 1.13× | |
| 03 | Flemish Brabant | ~100K | 1.11× | |
| 04 | Walloon Brabant | ~40K | 1.06× | |
| 05 | Antwerp | ~200K | 1.05× | |
| 06 | Brussels | ~100K | 1.00× | |
| 07 | East Flanders | ~100K | 0.98× | |
| 08 | Province of Namur | ~70K | 0.98× | |
| 09 | Limburg | ~60K | 0.97× | |
| 10 | West Flanders | ~100K | 0.83× | |
| 11 | Luxembourg | ~30K | 0.77× |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.18× | ||
| 02 | Cardoen | Cars & Mobility | 2.15× | ||
| 03 | Škoda Auto | Cars & Mobility | 2.14× | ||
| 04 | Car dealership | Cars & Mobility | 2.13× | ||
| 05 | Door County, Wisconsin | Travel & Leisure | 2.06× | ||
| 06 | AutoScout24 | Cars & Mobility | 1.99× | ||
| 07 | Tesla Motors | Cars & Mobility | 1.95× | ||
| 08 | Hybrids | Cars & Mobility | 1.85× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 1.84× | ||
| 10 | SUVs | Cars & Mobility | 1.80× | ||
| 11 | CAC 40 | Business & Career | 1.79× | ||
| 12 | Volkswagen | Cars & Mobility | 1.79× | ||
| 13 | Porsche | Cars & Mobility | 1.77× | ||
| 14 | Peugeot | Cars & Mobility | 1.77× | ||
| 15 | Solar energy | Home & Garden | 1.70× | ||
| 16 | Electric car | Cars & Mobility | 1.67× | ||
| 17 | Mercedes-Benz | Cars & Mobility | 1.66× | ||
| 18 | BMW | Cars & Mobility | 1.61× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.54× | ||
| 20 | Wheel | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Travelling | THRILL | 0.84× | |
| Design Affinity | PREMIUM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Pet Ownership | JOY | 0.69× | |
| Early Adopter Mentality | POWER | 0.75× |
Audi's target market in Belgium covers an estimated 1,406,252 people, concentrated in Hainaut and Antwerp.
30.6% of the Audi audience are female, 69.4% are male, with an average age of 43.2 years.
Audi fans show strongest brand affinity for AutoScout24 (1.99×), SUVs (1.8×), and Škoda Auto (2.14×) over the country average.
Audi fans in Belgium are most concentrated in Hainaut (reach ~200K), Antwerp (reach ~200K), and East Flanders (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Audi itself, the audience over-indexes on SUVs (1.8×), Škoda Auto (2.14×), Motor vehicle (1.54×), and Used car (2.18×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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