A data profile of the people who buy, follow and care about SUVs in Belgium — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 1,993,014 people in Belgium.
The average SUVs fan in Belgium is 45.9 years old, more male, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Antwerp.
Top brand affinities include AutoScout24, Used car, Škoda Auto, with strongest over-indexing on AutoScout24 (2.25× the country average).
Demographically, the SUVs audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical SUVs fan in Belgium is more male, around 45.9 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the SUVs profile in Belgium.
35.5% are female, 64.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 45.9 |
| Estimated audience size | 1,993,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide SUVs audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~200K | 1.31× | |
| 02 | Hainaut | ~300K | 1.21× | |
| 03 | Province of Namur | ~100K | 1.17× | |
| 04 | Luxembourg | ~60K | 1.10× | |
| 05 | Brussels | ~200K | 1.09× | |
| 06 | Walloon Brabant | ~50K | 1.04× | |
| 07 | Flemish Brabant | ~200K | 0.92× | |
| 08 | Antwerp | ~200K | 0.90× | |
| 09 | East Flanders | ~200K | 0.78× | |
| 10 | West Flanders | ~100K | 0.74× | |
| 11 | Limburg | ~70K | 0.74× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 3.38× | ||
| 02 | Used car | Cars & Mobility | 3.01× | ||
| 03 | Cardoen | Cars & Mobility | 2.92× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 2.84× | ||
| 05 | Car dealership | Cars & Mobility | 2.83× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.77× | ||
| 07 | Hybrids | Cars & Mobility | 2.55× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.50× | ||
| 09 | Peugeot | Cars & Mobility | 2.39× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.25× | ||
| 11 | Electric vehicle | Cars & Mobility | 2.19× | ||
| 12 | Renault | Cars & Mobility | 2.18× | ||
| 13 | Solar panel | Home & Garden | 2.16× | ||
| 14 | Volkswagen | Cars & Mobility | 2.05× | ||
| 15 | Electric car | Cars & Mobility | 2.02× | ||
| 16 | Solar energy | Home & Garden | 1.98× | ||
| 17 | Road | Travel & Leisure | 1.88× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.62× | ||
| 19 | Finance | Business & Career | 1.62× | ||
| 20 | Argenta | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Travelling | THRILL | 0.93× | |
| Early Adopter Mentality | POWER | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Pet Ownership | JOY | 0.54× | |
| Design Affinity | PREMIUM | 0.69× |
SUVs has an estimated audience of 1,993,014 people in Belgium, concentrated in Hainaut and Liege.
35.5% of SUVs fans are female, 64.5% are male, with an average age of 45.9 years.
SUVs fans show strongest brand affinity for AutoScout24 (2.25×), Used car (3.01×), and Škoda Auto (2.77×) over the country average.
SUVs fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Used car (3.01×), Škoda Auto (2.77×), Hybrids (2.55×), and Cardoen (2.92×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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