A data profile of the people who buy, follow and care about Argenta in Belgium — modelled from more than twelve digital signal sources. Argenta has an estimated audience of 2,158,587 people in Belgium.
The average Argenta fan in Belgium is 44.3 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Retail banking, Mortgage loans, Social shopping, with strongest over-indexing on Retail banking (11.0× the country average).
Demographically, the Argenta audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Argenta fan in Belgium is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Argenta profile in Belgium.
49.8% are female, 50.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 44.3 |
| Estimated audience size | 2,158,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Argenta audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 64.9% |
| Italy | 16.5% |
| Netherlands | 8.9% |
Where the Argenta audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~400K | 1.77× | |
| 02 | East Flanders | ~400K | 1.66× | |
| 03 | Limburg | ~200K | 1.59× | |
| 04 | West Flanders | ~300K | 1.58× | |
| 05 | Flemish Brabant | ~300K | 1.53× | |
| 06 | Brussels | ~100K | 0.72× | |
| 07 | Walloon Brabant | ~40K | 0.64× | |
| 08 | Hainaut | ~100K | 0.49× | |
| 09 | Liege | ~80K | 0.43× | |
| 10 | Province of Namur | ~40K | 0.40× | |
| 11 | Luxembourg | ~10K | 0.25× |
The strongest cross-interests of the Argenta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 11.00× | ||
| 02 | Social shopping | Shopping | 9.64× | ||
| 03 | Bank account | Business & Career | 8.55× | ||
| 04 | Home insurance | Business & Career | 6.36× | ||
| 05 | Online banking | Business & Career | 6.20× | ||
| 06 | Mortgage loans | Business & Career | 5.02× | ||
| 07 | Mobile payment | Business & Career | 4.42× | ||
| 08 | Vehicle insurance | Cars & Mobility | 3.40× | ||
| 09 | Career development | Business & Career | 2.69× | ||
| 10 | Innovation | Business & Career | 2.68× | ||
| 11 | Sustainable energy | Home & Garden | 2.54× | ||
| 12 | Renewable energy | Business & Career | 2.37× | ||
| 13 | Investment banking | Business & Career | 2.12× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.99× | ||
| 15 | Child care | Kids & Family | 1.95× | ||
| 16 | Solar energy | Home & Garden | 1.82× | ||
| 17 | Financial services | Business & Career | 1.75× | ||
| 18 | Folklore | Politics & Society | 1.70× | ||
| 19 | BNP Paribas Fortis | Business & Career | 1.66× | ||
| 20 | SUVs | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Quality Awareness | PREMIUM | 1.49× | |
| Family Orientation | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Creativity | OPEN | 0.89× | |
| Sports Activity | POWER | 0.92× |
Argenta's target market in Belgium covers an estimated 2,158,587 people, concentrated in Antwerp and East Flanders.
49.8% of the Argenta audience are female, 50.2% are male, with an average age of 44.3 years.
Argenta fans show strongest brand affinity for Retail banking (11.0×), Mortgage loans (5.02×), and Social shopping (9.64×) over the country average.
Argenta fans in Belgium are most concentrated in Antwerp (reach ~400K), East Flanders (reach ~400K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Argenta itself, the audience over-indexes on Mortgage loans (5.02×), Social shopping (9.64×), Bank account (8.55×), and Online banking (6.2×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Argenta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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