A data profile of the people who buy, follow and care about Financial services in Belgium — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 1,535,408 people in Belgium.
The average Financial services fan in Belgium is 46.7 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Hainaut, Antwerp.
Top brand affinities include Personal finance, Banking, Stock, with strongest over-indexing on Personal finance (1.82× the country average).
Demographically, the Financial services audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Financial services fan in Belgium is balanced, around 46.7 years old, with strong Social Media Usage tendencies and a notable affinity for Personal finance.
The key figures that characterise the Financial services profile in Belgium.
46.4% are female, 53.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 46.7 |
| Estimated audience size | 1,535,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Financial services audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Financial services audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.11× | |
| 02 | Luxembourg | ~40K | 1.11× | |
| 03 | Walloon Brabant | ~40K | 1.07× | |
| 04 | Province of Namur | ~70K | 1.03× | |
| 05 | East Flanders | ~200K | 0.98× | |
| 06 | Flemish Brabant | ~100K | 0.97× | |
| 07 | Limburg | ~70K | 0.97× | |
| 08 | Liege | ~100K | 0.96× | |
| 09 | Hainaut | ~200K | 0.95× | |
| 10 | West Flanders | ~100K | 0.95× | |
| 11 | Antwerp | ~100K | 0.91× |
The strongest cross-interests of the Financial services audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technical analysis | Business & Career | 4.29× | ||
| 02 | Stock | Business & Career | 3.45× | ||
| 03 | Foreign exchange market | Business & Career | 3.34× | ||
| 04 | Share (finance) | Business & Career | 3.27× | ||
| 05 | Financial plan | Movies & TV | 3.13× | ||
| 06 | Stock market | Business & Career | 2.95× | ||
| 07 | Financial market | Business & Career | 2.92× | ||
| 08 | Investment strategy | Business & Career | 2.69× | ||
| 09 | Investment banking | Business & Career | 2.52× | ||
| 10 | Western Union | Business & Career | 2.27× | ||
| 11 | Alternative hip hop | Music & Radio | 2.26× | ||
| 12 | Investment management | Business & Career | 2.08× | ||
| 13 | Banking | Business & Career | 1.90× | ||
| 14 | Personal finance | Business & Career | 1.82× | ||
| 15 | Beobank | Business & Career | 1.77× | ||
| 16 | Argenta | Business & Career | 1.75× | ||
| 17 | Credit cards | Business & Career | 1.67× | ||
| 18 | Real Madrid C.F. | Sports | 1.56× | ||
| 19 | BNP Paribas Fortis | Business & Career | 1.50× | ||
| 20 | Money | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.24× | |
| Urban Lifestyle | OPEN | 1.02× | |
| Sustainability | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.63× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Patriotism | CONSERVATISM | 0.77× |
Financial services has an estimated audience of 1,535,408 people in Belgium, concentrated in East Flanders and Hainaut.
46.4% of Financial services fans are female, 53.6% are male, with an average age of 46.7 years.
Financial services fans show strongest brand affinity for Personal finance (1.82×), Banking (1.9×), and Stock (3.45×) over the country average.
Financial services fans in Belgium are most concentrated in East Flanders (reach ~200K), Hainaut (reach ~200K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Financial services itself, the audience over-indexes on Banking (1.9×), Stock (3.45×), Argenta (1.75×), and Share (finance) (3.27×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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