A data profile of the people who buy, follow and care about Real Madrid C.F. in Belgium — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 2,249,692 people in Belgium.
The average Real Madrid C.F. fan in Belgium is 36.1 years old, more male, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include FIFA World Cup, UEFA Champions League, Club Brugge KV, with strongest over-indexing on FIFA World Cup (2.39× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Belgium is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Real Madrid C.F. profile in Belgium.
31.7% are female, 68.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 36.1 |
| Estimated audience size | 2,249,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 17% |
of the worldwide Real Madrid C.F. audience comes from Belgium.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
Where the Real Madrid C.F. audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.56× | |
| 02 | Liege | ~200K | 1.29× | |
| 03 | Hainaut | ~300K | 1.22× | |
| 04 | Flemish Brabant | ~200K | 1.13× | |
| 05 | Antwerp | ~200K | 1.03× | |
| 06 | Luxembourg | ~50K | 0.89× | |
| 07 | Walloon Brabant | ~50K | 0.86× | |
| 08 | Province of Namur | ~90K | 0.84× | |
| 09 | Limburg | ~80K | 0.79× | |
| 10 | East Flanders | ~200K | 0.75× | |
| 11 | West Flanders | ~100K | 0.63× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juventus F.C. | Sports | 3.07× | ||
| 02 | Sofascore | Sports | 2.91× | ||
| 03 | UEFA Europa League | Sports | 2.82× | ||
| 04 | Paris Saint-Germain | Sports | 2.73× | ||
| 05 | UEFA Conference League | Sports | 2.66× | ||
| 06 | Premier League | Sports | 2.59× | ||
| 07 | Manchester City F.C. | Sports | 2.59× | ||
| 08 | UEFA Champions League | Sports | 2.50× | ||
| 09 | Manchester United F.C. | Sports | 2.45× | ||
| 10 | FIFA World Cup | Sports | 2.39× | ||
| 11 | Bwin | Games | 2.31× | ||
| 12 | Sporza | Sports | 2.27× | ||
| 13 | Royale Union Saint-Gilloise | Sports | 2.27× | ||
| 14 | FIFA World Cup 2026 | Sports | 2.13× | ||
| 15 | Standard Liège | Sports | 1.95× | ||
| 16 | Cercle Brugge | Sports | 1.93× | ||
| 17 | R.S.C. Anderlecht | Sports | 1.79× | ||
| 18 | RTBF Sport | Sports | 1.65× | ||
| 19 | Soccer | Sports | 1.63× | ||
| 20 | Club Brugge KV | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Social Media Usage | JOY | 1.18× | |
| Pet Ownership | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.62× | |
| Design Affinity | PREMIUM | 0.95× | |
| Travelling | THRILL | 1.06× |
Real Madrid C.F. has an estimated audience of 2,249,692 people in Belgium, concentrated in Hainaut and Liege.
31.7% of Real Madrid C.F. fans are female, 68.3% are male, with an average age of 36.1 years.
Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (2.39×), UEFA Champions League (2.5×), and Club Brugge KV (1.6×) over the country average.
Real Madrid C.F. fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~200K), and Brussels (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on UEFA Champions League (2.5×), Club Brugge KV (1.6×), Sporza (2.27×), and Soccer (1.63×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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