A data profile of the people who buy, follow and care about Money in Belgium — modelled from more than twelve digital signal sources. Money has an estimated audience of 1,933,246 people in Belgium.
The average Money fan in Belgium is 45.3 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Canada, Psychology, Innovation, with strongest over-indexing on Canada (1.67× the country average).
Demographically, the Money audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Money fan in Belgium is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Money profile in Belgium.
49.1% are female, 50.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 45.3 |
| Estimated audience size | 1,933,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Money audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
Where the Money audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 2.38× | |
| 02 | Antwerp | ~500K | 2.30× | |
| 03 | West Flanders | ~300K | 2.10× | |
| 04 | East Flanders | ~400K | 2.05× | |
| 05 | Flemish Brabant | ~200K | 1.35× | |
| 06 | Province of Namur | ~50K | 0.59× | |
| 07 | Walloon Brabant | ~30K | 0.59× | |
| 08 | Luxembourg | ~30K | 0.54× | |
| 09 | Brussels | ~70K | 0.50× | |
| 10 | Hainaut | ~80K | 0.38× | |
| 11 | Liege | ~50K | 0.29× |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freelancer | Business & Career | 2.02× | ||
| 02 | Political science | Business & Career | 1.96× | ||
| 03 | Social media marketing | Business & Career | 1.93× | ||
| 04 | Western Union | Business & Career | 1.91× | ||
| 05 | Self-employment | Business & Career | 1.84× | ||
| 06 | Innovation | Business & Career | 1.76× | ||
| 07 | Mortgage loans | Business & Career | 1.76× | ||
| 08 | Renewable energy | Business & Career | 1.73× | ||
| 09 | Viral video | Internet & Social Media | 1.72× | ||
| 10 | Canada | Travel & Leisure | 1.67× | ||
| 11 | Starter home | Home & Garden | 1.58× | ||
| 12 | Psychology | Business & Career | 1.56× | ||
| 13 | Weddings | Kids & Family | 1.55× | ||
| 14 | Volunteering | Politics & Society | 1.55× | ||
| 15 | Nutrient | Food & Beverages | 1.54× | ||
| 16 | Casino | Games | 1.54× | ||
| 17 | Lodging | Travel & Leisure | 1.53× | ||
| 18 | Music videos | Music & Radio | 1.51× | ||
| 19 | Amsterdam | Travel & Leisure | 1.50× | ||
| 20 | Financial services | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Career Orientation | POWER | 1.46× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.86× | |
| Design Affinity | PREMIUM | 0.95× |
Money has an estimated audience of 1,933,246 people in Belgium, concentrated in Antwerp and East Flanders.
49.1% of Money fans are female, 50.9% are male, with an average age of 45.3 years.
Money fans show strongest brand affinity for Canada (1.67×), Psychology (1.56×), and Innovation (1.76×) over the country average.
Money fans in Belgium are most concentrated in Antwerp (reach ~500K), East Flanders (reach ~400K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Money itself, the audience over-indexes on Psychology (1.56×), Innovation (1.76×), Music videos (1.51×), and Amsterdam (1.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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