A data profile of the people who buy, follow and care about Canada in Belgium — modelled from more than twelve digital signal sources. Canada has an estimated audience of 3,254,272 people in Belgium.
The average Canada fan in Belgium is 42.4 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, East Flanders.
Top brand affinities include TV-Gids, Kaun Banega Crorepati, Ryanair, with strongest over-indexing on TV-Gids (1.66× the country average).
Demographically, the Canada audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Canada fan in Belgium is balanced, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for TV-Gids.
The key figures that characterise the Canada profile in Belgium.
52.8% are female, 47.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.4 |
| Estimated audience size | 3,254,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Canada audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.23× | |
| 02 | Flemish Brabant | ~300K | 1.10× | |
| 03 | Walloon Brabant | ~90K | 1.06× | |
| 04 | Hainaut | ~400K | 1.04× | |
| 05 | Liege | ~300K | 1.02× | |
| 06 | Antwerp | ~300K | 1.01× | |
| 07 | East Flanders | ~300K | 0.96× | |
| 08 | Luxembourg | ~80K | 0.94× | |
| 09 | West Flanders | ~300K | 0.92× | |
| 10 | Province of Namur | ~100K | 0.92× | |
| 11 | Limburg | ~100K | 0.82× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ottawa | Travel & Leisure | 7.32× | ||
| 02 | Country | Travel & Leisure | 3.14× | ||
| 03 | Kaun Banega Crorepati | Movies & TV | 2.78× | ||
| 04 | Laughter | Movies & TV | 2.16× | ||
| 05 | Comedy movies | Movies & TV | 2.03× | ||
| 06 | Snapchat | Internet & Social Media | 1.93× | ||
| 07 | X | Internet & Social Media | 1.83× | ||
| 08 | FIFA World Cup | Sports | 1.82× | ||
| 09 | Rock music | Music & Radio | 1.68× | ||
| 10 | TV-Gids | Movies & TV | 1.66× | ||
| 11 | History | Literature | 1.64× | ||
| 12 | Brussels Airlines | Travel & Leisure | 1.63× | ||
| 13 | Ryanair | Travel & Leisure | 1.62× | ||
| 14 | VRT NWS | Movies & TV | 1.62× | ||
| 15 | TikTok | Internet & Social Media | 1.58× | ||
| 16 | Video | Movies & TV | 1.56× | ||
| 17 | Nature | Home & Garden | 1.52× | ||
| 18 | Internet & Social Media | 1.51× | |||
| 19 | Le Soir | News | 1.51× | ||
| 20 | Photography | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.36× | |
| Social Media Usage | JOY | 1.29× | |
| Pet Ownership | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Travelling | THRILL | 1.08× |
Canada has an estimated audience of 3,254,272 people in Belgium, concentrated in Hainaut and Antwerp.
52.8% of Canada fans are female, 47.2% are male, with an average age of 42.4 years.
Canada fans show strongest brand affinity for TV-Gids (1.66×), Kaun Banega Crorepati (2.78×), and Ryanair (1.62×) over the country average.
Canada fans in Belgium are most concentrated in Hainaut (reach ~400K), Antwerp (reach ~300K), and East Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Kaun Banega Crorepati (2.78×), Ryanair (1.62×), Ottawa (7.32×), and Pinterest (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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