A data profile of the people who buy, follow and care about Canada in Netherlands — modelled from more than twelve digital signal sources. Canada has an estimated audience of 5,066,201 people in Netherlands.
The average Canada fan in Netherlands is 43.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Max Verstappen, YouTube, TikTok, with strongest over-indexing on Max Verstappen (1.84× the country average).
Demographically, the Canada audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Canada fan in Netherlands is balanced, around 43.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Canada profile in Netherlands.
53.4% are female, 46.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.9 |
| Estimated audience size | 5,066,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Canada audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1.5M | 1.14× | |
| 02 | North Holland | ~1M | 1.11× | |
| 03 | Gelderland | ~700K | 1.11× | |
| 04 | Overijssel | ~400K | 1.11× | |
| 05 | Flevoland | ~200K | 1.09× | |
| 06 | Friesland | ~200K | 1.06× | |
| 07 | North Brabant | ~800K | 1.05× | |
| 08 | Limburg | ~300K | 0.96× | |
| 09 | Drenthe | ~100K | 0.93× | |
| 10 | Groningen | ~200K | 0.86× | |
| 11 | Utrecht | ~300K | 0.82× | |
| 12 | Zeeland | ~90K | 0.80× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 2.39× | ||
| 02 | Comedy movies | Movies & TV | 2.18× | ||
| 03 | KLM | Travel & Leisure | 1.97× | ||
| 04 | Max Verstappen | Sports | 1.84× | ||
| 05 | X | Internet & Social Media | 1.80× | ||
| 06 | Internet & Social Media | 1.79× | |||
| 07 | FIFA World Cup | Sports | 1.77× | ||
| 08 | TikTok | Internet & Social Media | 1.70× | ||
| 09 | Rock music | Music & Radio | 1.70× | ||
| 10 | Photography | Arts & Culture | 1.69× | ||
| 11 | Video | Movies & TV | 1.66× | ||
| 12 | History | Literature | 1.62× | ||
| 13 | Family | Kids & Family | 1.61× | ||
| 14 | Nature | Home & Garden | 1.61× | ||
| 15 | Soccer | Sports | 1.57× | ||
| 16 | YouTube | Movies & TV | 1.53× | ||
| 17 | Physical exercise | Sports | 1.51× | ||
| 18 | Social media | Business & Career | 1.51× | ||
| 19 | Current events | Arts & Culture | 1.50× | ||
| 20 | Cooking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.27× | |
| Social Media Usage | JOY | 1.23× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Individualism | JOY | 0.89× | |
| Travelling | THRILL | 0.94× |
Canada has an estimated audience of 5,066,201 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.4% of Canada fans are female, 46.6% are male, with an average age of 43.9 years.
Canada fans show strongest brand affinity for Max Verstappen (1.84×), YouTube (1.53×), and TikTok (1.7×) over the country average.
Canada fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on YouTube (1.53×), TikTok (1.7×), Pinterest (1.79×), and FIFA World Cup (1.77×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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