A data profile of the people who buy, follow and care about Physical exercise in Netherlands — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 6,066,188 people in Netherlands.
Physical exercise has an estimated audience of 6,066,188 people in Netherlands. 57.2% are female, 42.8% are male, average age 44.0. Top brand affinities: Walking, Family, Nature, ABN AMRO, Ziggo.
Top brand affinities include Walking, Family, Nature, with strongest over-indexing on Walking (2.13× the country average).
Demographically, the Physical exercise audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Physical exercise fan in Netherlands is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Walking.
The key figures that characterise the Physical exercise profile in Netherlands.
57.2% are female, 42.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.0 |
| Estimated audience size | 6,066,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Physical exercise audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.13× | ||
| 02 | Refrigerator | Home & Garden | 2.00× | ||
| 03 | Happiness | Health | 1.76× | ||
| 04 | Spas | Beauty & Wellness | 1.73× | ||
| 05 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 06 | Hairstyle | Beauty & Wellness | 1.67× | ||
| 07 | Belgium | Travel & Leisure | 1.66× | ||
| 08 | Etos | Health | 1.62× | ||
| 09 | Ziggo | Technology & Electronics | 1.60× | ||
| 10 | Psychology | Business & Career | 1.60× | ||
| 11 | Center Parcs | Travel & Leisure | 1.60× | ||
| 12 | ABN AMRO | Business & Career | 1.56× | ||
| 13 | Toys | Games | 1.56× | ||
| 14 | Family | Kids & Family | 1.55× | ||
| 15 | Education | Business & Career | 1.55× | ||
| 16 | Dogs | Pets & Animals | 1.54× | ||
| 17 | Kitchen | Home & Garden | 1.54× | ||
| 18 | Nature | Home & Garden | 1.51× | ||
| 19 | Canada | Travel & Leisure | 1.51× | ||
| 20 | Vacations | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.45× | |
| Risk Appetite | THRILL | 1.42× | |
| Mindfulness | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.92× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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